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Ders Tanımı

Ders Kodu Yarıyıl T+U Saat Kredi AKTS
BRAND COMMUNICATION AND MANAGEMENT IHR 527 0 3 + 0 3 7
Ön Koşul Dersleri
Önerilen Seçmeli Dersler
Dersin Dili Türkçe
Dersin Seviyesi Yüksek Lisans
Dersin Türü SECMELI
Dersin Koordinatörü Doç.Dr. CENGİZ ERDAL
Dersi Verenler Doç.Dr. CENGİZ ERDAL
Dersin Yardımcıları
Dersin Kategorisi Alanına Uygun Öğretim
Dersin Amacı

To give an ides of the importance of branding.

Dersin İçeriği

Branding as a strategic management. Phases of branding Branding, image and reputation.

Dersin Öğrenme Çıktıları Öğretim Yöntemleri Ölçme Yöntemleri
1 - Explains the importance of branding 1 - 2 - 3 - 4 - 12 - 16 - A - C - D -
2 - Explains the relation between branding, image and reputation 1 - 2 - 3 - 10 - 12 - A - C - D -
3 - Explains the relation between brand and consumer relation 1 - 2 - 3 - 10 - 12 - A - C - D -
Öğretim Yöntemleri: 1:Lecture 2:Question-Answer 3:Discussion 4:Drilland Practice 12:Case Study 16:Project Based Learning 10:Brain Storming
Ölçme Yöntemleri: A:Testing C:Homework D:Project / Design

Ders Akışı

Hafta Konular ÖnHazırlık
1 Introduction
2 History of branding
3 Brand and branding in today's World
4 Brand and communication
5 Elements of brand communication
6 Strategy, Tactic and Planning
7 Midterm Exam
8 Strategic management in brand communication
9 Case studies from Turkey regarding brand management-1
10 Case studies from Turkey regarding brand management-2
11 Case studies from the world regarding brand management-1
12 Case studies from the world regarding brand management-2
13 Student presentations-1
14 Student presentations-2

Kaynaklar

Ders Notu
Ders Kaynakları

Strategic Brand Management - Kevin Lane Keller


Döküman Paylaşımı


Dersin Program Çıktılarına Katkısı

No Program Öğrenme Çıktıları KatkıDüzeyi
1 2 3 4 5
1 To evaluate the public relations and advertising activities with a critical point of view. X
2 To develop a capacity of analytic thinking on public relations and advertising X
3 To analyze the target audience on the basis of public relations and advertising activities. X
4 To define the elements of field research on public relations and advertising areas. X
5 To follow the new developments on corporate communication. X
6 To act with the consciousness of the execution on new public relations and advertising understandings based on information communication technologies. X
7 To be aware of the fact that increasing the quality on public relations and advertising is important. X
8 To consider the ethical values while using media vehicles on creating public relations and advertising activities. X
9 To embrace the public relations and advertising profession as a lifestyle. X
10 To apprehend the importance of PR for image, reputation and brand X

Değerlendirme Sistemi

YARIYIL İÇİ ÇALIŞMALARI SIRA KATKI YÜZDESİ
AraSinav 1 50
KisaSinav 1 10
Odev 1 10
ProjeTasarim 1 30
Toplam 100
Yıliçinin Başarıya Oranı 50
Finalin Başarıya Oranı 50
Toplam 100

AKTS - İş Yükü

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