Yazdır

Ders Tanımı

Ders Kodu Yarıyıl T+U Saat Kredi AKTS
ADVERTİSİNG ANALYSİS IHR 531 0 3 + 0 3 7
Ön Koşul Dersleri
Önerilen Seçmeli Dersler
Dersin Dili Türkçe
Dersin Seviyesi Yüksek Lisans
Dersin Türü SECMELI
Dersin Koordinatörü Prof.Dr. METİN IŞIK
Dersi Verenler
Dersin Yardımcıları
Dersin Kategorisi Alanına Uygun Temel Öğretim
Dersin Amacı

To inform on advertising applications and to make students gain anlysis ability.

Dersin İçeriği

What is adv?

Functions of adv.

Story telling in advertising.

Advertising ethic.

How to read adverts?

Dersin Öğrenme Çıktıları Öğretim Yöntemleri Ölçme Yöntemleri
1 - Explains the importance of adv. analysis 1 - 2 - 3 - 8 - 10 - A - C - D - F -
2 - Tells the elements of meaning creation in adv. 1 - 2 - 3 - 10 - 12 - 14 - A - C - D - F -
Öğretim Yöntemleri: 1:Lecture 2:Question-Answer 3:Discussion 10:Brain Storming 12:Case Study 14:Self Study 8:Group Study
Ölçme Yöntemleri: A:Testing C:Homework D:Project / Design F:Performance Task

Ders Akışı

Hafta Konular ÖnHazırlık
1 Advertising History
2 Functions of Advertising
3 Narrative Styles in Advertising
4 Ethic in Commercial
5 Semiotics and Advertising
6 Semiotic Analysis in Advertising
7 Advertising Analyses in the Perspective of Semiotics
8 Midterm
9 Sociologic Analysis
10 Ideologic-Marxist Analysis
11 Feminist Analysis
12 Evaluation of the Cases of Advertising Analysis
13 Evaluation of the Cases of Advertising Analysis
14 Evaluation of the Cases of Advertising Analysis

Kaynaklar

Ders Notu
Ders Kaynakları

Döküman Paylaşımı


Dersin Program Çıktılarına Katkısı

No Program Öğrenme Çıktıları KatkıDüzeyi
1 2 3 4 5
1 To evaluate the public relations and advertising activities with a critical point of view. X
2 To develop a capacity of analytic thinking on public relations and advertising X
3 To analyze the target audience on the basis of public relations and advertising activities. X
4 To define the elements of field research on public relations and advertising areas. X
5 To follow the new developments on corporate communication. X
6 To act with the consciousness of the execution on new public relations and advertising understandings based on information communication technologies. X
7 To be aware of the fact that increasing the quality on public relations and advertising is important. X
8 To consider the ethical values while using media vehicles on creating public relations and advertising activities. X
9 To embrace the public relations and advertising profession as a lifestyle. X
10 To apprehend the importance of PR for image, reputation and brand X

Değerlendirme Sistemi

YARIYIL İÇİ ÇALIŞMALARI SIRA KATKI YÜZDESİ
AraSinav 1 50
Odev 1 15
Odev 2 15
ProjeTasarim 1 20
Toplam 100
Yıliçinin Başarıya Oranı 50
Finalin Başarıya Oranı 50
Toplam 100

AKTS - İş Yükü

; ;