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Ders Tanımı

Ders Kodu Yarıyıl T+U Saat Kredi AKTS
EVENT MANAGEMENT IHR 515 0 3 + 0 3 7
Ön Koşul Dersleri
Önerilen Seçmeli Dersler
Dersin Dili Türkçe
Dersin Seviyesi Yüksek Lisans
Dersin Türü SECMELI
Dersin Koordinatörü Prof.Dr. METİN IŞIK
Dersi Verenler
Dersin Yardımcıları
Dersin Kategorisi
Dersin Amacı
Events in public relations covers previously scheduled presentations, performances, celebrations, etc. The event management, describes the process of providing a smoothly flow of all activities and organizations. The aim of this course is to provide students have deep knowledge about event planning and appliying in public relations.
Dersin İçeriği
This course comprises of basic concepts and definitions about event management besides event types, event process, media usage, etc. in public relations. It also presents sample practices from various events.
Dersin Öğrenme Çıktıları Öğretim Yöntemleri Ölçme Yöntemleri
1 - Will have detailed information about events in public relations 1 - 2 - 3 - 12 - A - C -
2 - Can plan the events 1 - 2 - 3 - 10 - 12 - A - C -
3 - Can use the media effectively during the event process 1 - 2 - 3 - 10 - 12 - A - C -
4 - Dominate the protocol rules about event management 1 - 2 - 3 - 10 - 12 - A - C -
5 - Could perform the sample event applications 1 - 2 - 3 - 10 - 12 - A - C -
Öğretim Yöntemleri: 1:Lecture 2:Question-Answer 3:Discussion 12:Case Study 10:Brain Storming
Ölçme Yöntemleri: A:Testing C:Homework

Ders Akışı

Hafta Konular ÖnHazırlık
1 The concept and content of event
2 Types of event
3 The process of event planning
4 The models of event management
5 Media relations in event management
6 The use of digital technologies in event management
7 Midterm exam
8 Budgeting in event management
9 Protocol principles and types in event management
10 Protocol rules in event management 1
11 Protocol rules in event management 2
12 Risks, issues and crises in events
13 Sample event management applications
14 Final exam

Kaynaklar

Ders Notu
Ders Kaynakları Bladen, C., Kennell, J., Abson, E. & a Wilde, N. (2012). Events Management. Routledge.
Gültekin, B. (2012). Üniversitelerde Halkla İlişkiler ve Etkinlik Yönetimi Modelleri. İstanbul: Nobel Yayıncılık.
Kılanç, R. Ö. (2014). Halkla İlişkiler ve Etkinlik Yönetimi. Kriter Yayınları.
Pira, A. (2004).Etkinlik Yönetimi. İstanbul: Mediacat Yayınları

Döküman Paylaşımı


Dersin Program Çıktılarına Katkısı

No Program Öğrenme Çıktıları KatkıDüzeyi
1 2 3 4 5
1 To evaluate the public relations and advertising activities with a critical point of view. X
2 To develop a capacity of analytic thinking on public relations and advertising X
3 To analyze the target audience on the basis of public relations and advertising activities. X
4 To define the elements of field research on public relations and advertising areas. X
5 To follow the new developments on corporate communication. X
6 To act with the consciousness of the execution on new public relations and advertising understandings based on information communication technologies. X
7 To be aware of the fact that increasing the quality on public relations and advertising is important. X
8 To consider the ethical values while using media vehicles on creating public relations and advertising activities. X
9 To embrace the public relations and advertising profession as a lifestyle. X
10 To apprehend the importance of PR for image, reputation and brand X

Değerlendirme Sistemi

YARIYIL İÇİ ÇALIŞMALARI SIRA KATKI YÜZDESİ
AraSinav 1 50
Odev 1 15
Odev 2 15
ProjeTasarim 1 20
Toplam 100
Yıliçinin Başarıya Oranı 50
Finalin Başarıya Oranı 50
Toplam 100

AKTS - İş Yükü

Etkinlik Sayısı Süresi(Saat) Toplam İş yükü(Saat)
Course Duration (Including the exam week: 16x Total course hours) 16 3 48
Hours for off-the-classroom study (Pre-study, practice) 16 3 48
Mid-terms 1 20 20
Assignment 2 10 20
Project / Design 1 15 15
Final examination 1 25 25
Toplam İş Yükü 176
Toplam İş Yükü /25(s) 7.04
Dersin AKTS Kredisi 7.04
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