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Ders Tanımı

Ders Kodu Yarıyıl T+U Saat Kredi AKTS
MEDIA MANAGEMENT AND MEDIA PLANNING IHR 518 0 3 + 0 3 7
Ön Koşul Dersleri
Önerilen Seçmeli Dersler
Dersin Dili Türkçe
Dersin Seviyesi Yüksek Lisans
Dersin Türü SECMELI
Dersin Koordinatörü MUSTAFA KARACA
Dersi Verenler
Dersin Yardımcıları
Dersin Kategorisi Alanına Uygun Temel Öğretim
Dersin Amacı

Students will learn managing and planning media.

Dersin İçeriği

Media Planning and Stages,
Strategy, Tactics, Planning
Budgeting and Sourcing
Leaders and Managers

Dersin Öğrenme Çıktıları Öğretim Yöntemleri Ölçme Yöntemleri
1 - Define media planning?s stages 1 - 2 - 3 - A - C - D -
2 - Define the tools of media planning 1 - 2 - 3 - A - C - D -
3 - Grasp Strategy, Tactics and Planning Relations 1 - 2 - 3 - A - C - D -
4 - Specify the differences between leader and manager. 1 - 2 - 3 - A - C - D -
5 - Know the importance of budgeting 1 - 2 - 3 - A - C - D -
Öğretim Yöntemleri: 1:Lecture 2:Question-Answer 3:Discussion
Ölçme Yöntemleri: A:Testing C:Homework D:Project / Design

Ders Akışı

Hafta Konular ÖnHazırlık
1 Introducition
2 Management Factors
3 Strategy, Tactics, Planning
4 Leadership and Management
5 Change Management
6 Customer Relations Management
7 Stages of Media Planning I
8 Stages of Media Planning II
9 Strategic Planning in Media Managment
10 Media, Advertising and Consumers
11 Budgeting
12 Student Presentations (Media Planning)
13 Student Presentations (Media Planning)
14 General Review

Kaynaklar

Ders Notu

Jack Z. Sissors ve Roger B. Baron (2002). Medya Planı Nasıl Hazırlanır?, MediaCat.

Ders Kaynakları

Jack Z. Sissors, Lincoln Bumba (1989) Advertising Media Planning, NTC Business Books
Alison Theaker ve Heather Yaxley ( 2013), ThE Public Relations Strategic Toolkit, Routledge


Döküman Paylaşımı


Dersin Program Çıktılarına Katkısı

No Program Öğrenme Çıktıları KatkıDüzeyi
1 2 3 4 5
1 To evaluate the public relations and advertising activities with a critical point of view. X
2 To develop a capacity of analytic thinking on public relations and advertising X
3 To analyze the target audience on the basis of public relations and advertising activities. X
4 To define the elements of field research on public relations and advertising areas. X
5 To follow the new developments on corporate communication. X
6 To act with the consciousness of the execution on new public relations and advertising understandings based on information communication technologies. X
7 To be aware of the fact that increasing the quality on public relations and advertising is important. X
8 To consider the ethical values while using media vehicles on creating public relations and advertising activities. X
9 To embrace the public relations and advertising profession as a lifestyle. X
10 To apprehend the importance of PR for image, reputation and brand X

Değerlendirme Sistemi

YARIYIL İÇİ ÇALIŞMALARI SIRA KATKI YÜZDESİ
AraSinav 1 50
KisaSinav 1 15
Odev 1 10
ProjeTasarim 1 25
Toplam 100
Yıliçinin Başarıya Oranı 50
Finalin Başarıya Oranı 50
Toplam 100

AKTS - İş Yükü

Etkinlik Sayısı Süresi(Saat) Toplam İş yükü(Saat)
Course Duration (Including the exam week: 16x Total course hours) 16 3 48
Hours for off-the-classroom study (Pre-study, practice) 16 4 64
Mid-terms 1 20 20
Quiz 1 10 10
Assignment 1 10 10
Project / Design 1 10 10
Final examination 1 20 20
Toplam İş Yükü 182
Toplam İş Yükü /25(s) 7.28
Dersin AKTS Kredisi 7.28
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