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Ders Tanımı

Ders Kodu Yarıyıl T+U Saat Kredi AKTS
CORPORATE IDENTITY, IMAGE AND REPUTATION MANAGEMENT IHR 504 0 3 + 0 3 7
Ön Koşul Dersleri
Önerilen Seçmeli Dersler
Dersin Dili Türkçe
Dersin Seviyesi Yüksek Lisans
Dersin Türü SECMELI
Dersin Koordinatörü Doç.Dr. CENGİZ ERDAL
Dersi Verenler
Dersin Yardımcıları
Dersin Kategorisi Alanına Uygun Temel Öğretim
Dersin Amacı
Create corporate identity and adopt strategies of image and reputation management.
Dersin İçeriği
Importance of corporate identity and facts
Management of reputation and image relationship
Strategies of image and reputation
Dersin Öğrenme Çıktıları Öğretim Yöntemleri Ölçme Yöntemleri
1 - Defines corporate identity elements. 1 - 2 - 3 - A - C - D -
2 - Comprehend image and reputation relationship. 1 - 2 - 3 - A - C - D -
3 - Recognize the importance of image in trademark 1 - 2 - 3 - A - C - D -
4 - Defines elements of reputation management 1 - 2 - 3 - A - C - D -
5 - Comprehend strategies of reputation management 1 - 2 - 3 - A - C - D -
Öğretim Yöntemleri: 1:Lecture 2:Question-Answer 3:Discussion
Ölçme Yöntemleri: A:Testing C:Homework D:Project / Design

Ders Akışı

Hafta Konular ÖnHazırlık
1 Introduction
2 Project Management
3 Corporate Identity Factors
4 New Media, Image and Reputation Management
5 Public Relations and Reputation Management
6 In-house Communication?s Effects on Corporate Identity and Image
7 Brand and Reputation Management Relationship
8 Corporate Reputation and Individual Reputation Relationship
9 Quiz
10 Presentation Technique
11 Social Responsibility and Reputation Relationship
12 Crisis Management and Reputation Management Relationship
13 Project I
14 Project II

Kaynaklar

Ders Notu İrfan Erdoğan (2008), Teori ve Pratikte Halkla İlişkiler, Ankara
Alison Theaker (2012), The Public Relations Handbook, Routledge
Paul Messaris ( 1997), Visual Persuasion, Sage
Ders Kaynakları

Döküman Paylaşımı


Dersin Program Çıktılarına Katkısı

No Program Öğrenme Çıktıları KatkıDüzeyi
1 2 3 4 5
1 To evaluate the public relations and advertising activities with a critical point of view. X
2 To develop a capacity of analytic thinking on public relations and advertising X
3 To analyze the target audience on the basis of public relations and advertising activities. X
4 To define the elements of field research on public relations and advertising areas. X
5 To follow the new developments on corporate communication. X
6 To act with the consciousness of the execution on new public relations and advertising understandings based on information communication technologies. X
7 To be aware of the fact that increasing the quality on public relations and advertising is important. X
8 To consider the ethical values while using media vehicles on creating public relations and advertising activities. X
9 To embrace the public relations and advertising profession as a lifestyle. X
10 To apprehend the importance of PR for image, reputation and brand X

Değerlendirme Sistemi

YARIYIL İÇİ ÇALIŞMALARI SIRA KATKI YÜZDESİ
AraSinav 1 50
KisaSinav 1 10
Odev 1 15
ProjeTasarim 1 25
Toplam 100
Yıliçinin Başarıya Oranı 50
Finalin Başarıya Oranı 50
Toplam 100

AKTS - İş Yükü

Etkinlik Sayısı Süresi(Saat) Toplam İş yükü(Saat)
Course Duration (Including the exam week: 16x Total course hours) 16 3 48
Hours for off-the-classroom study (Pre-study, practice) 16 3 48
Mid-terms 1 10 10
Quiz 1 10 10
Assignment 1 10 10
Project / Design 1 20 20
Final examination 1 20 20
Toplam İş Yükü 166
Toplam İş Yükü /25(s) 6.64
Dersin AKTS Kredisi 6.64
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