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Ders Tanımı

Ders Kodu Yarıyıl T+U Saat Kredi AKTS
INTERNET MARKETING ISL 328 6 2 + 0 2 5
Ön Koşul Dersleri
Önerilen Seçmeli Dersler
Dersin Dili Türkçe
Dersin Seviyesi Lisans
Dersin Türü SECMELI
Dersin Koordinatörü
Dersi Verenler
Dersin Yardımcıları Res.Asst.Yusuf ARSLAN
Dersin Kategorisi
Dersin Amacı
Tecnological improvements has been recognized by business life with internet usage. This, encorages new business areas to working place. İnternet marketing, in this manner, is a new concept for business people. Therefore, knowledge missing will be increased by this course.
Dersin İçeriği
Communication technology and İnternet will be tought in this course. İmprovement of İnternet, internet opportunities in terms of marketing, marketing problems in the İnternet and solutions seeking, İnternet as a marketing intermediary, İnternet as an advertisement and Sales intermediary, Benchmarking İnternet with other mediums.
Dersin Öğrenme Çıktıları Öğretim Yöntemleri Ölçme Yöntemleri
1 - To use management and technological medhods as MIS for Analitical Thinging. 1 - 4 - 5 - 8 - A - C -
2 - To operate interdisiplinmary team work 1 - 8 - A - C -
3 - To demonstrate Lifetime learning behavior as an innovator and enterpreneur 1 - 4 - 5 - 8 - A - C -
4 - To use ability for communication 1 - 3 - 5 - A - C -
5 - To use internet opportunities 1 - 6 - A - C -
6 - To apply İnternet capabilities for marketing 1 - 8 - A - C -
Öğretim Yöntemleri: 1:Lecture 4:Drilland Practice 5:Demonstration 8:Group Study 3:Discussion 6:Motivations to Show
Ölçme Yöntemleri: A:Testing C:Homework

Ders Akışı

Hafta Konular ÖnHazırlık
14 Facing Problems in the İnternet
13 Marketing Aplications in the İnternet
12 Advertising in the İnternet
11 Marketing researches in the İnternet
10 Marketing Strategies in the İnternet
9 Midterm Exam
8 Virtual Shopping Models
7 İmprovement of Marketing Mix in terms of İnternet
6 Marketing Process via İnternet
5 Structure for İnternet Marketing
4 Superiority of the İnternet Marketing
3 Markets in the İnternet
2 Beginning of the İnternet
1 İnternet as a direct marketing intermediary

Kaynaklar

Ders Notu
Ders Kaynakları

Döküman Paylaşımı


Dersin Program Çıktılarına Katkısı

No Program Öğrenme Çıktıları KatkıDüzeyi
1 2 3 4 5
1 Gains the required knowledge in production, marketing, management , accounting and finance. X
2 Can work in teams and share information with team members in tasks of production, marketing, management, accounting and finance. X
3 Identifies and analyzes problems also offers solutions in tasks of production, marketing, management, accounting and finance. X
4 Contributes to projects, takes responsibility and conduct researches in tasks of production, marketing, management, accounting and finance. X
5 Can define goals and objectives of organization in tasks of production, marketing, management, accounting and finance. X
6 Questions the acquired knowledge in tasks of production, marketing, management, accounting and finance. X
7 Believes to adapting new situations and meets the requirements of new tasks of production, marketing, management, accounting and finance. X
8 Can transfer knowledge and recommendations in tasks of production, marketing, management, accounting and finance via using necessery communication tools and a foreign language effectively . X
9 Open to occupational cooperation and sharing in tasks of production, marketing, management, accounting and finance. X
10 Can use necessary information systems in tasks of production, marketing, management, accounting and finance. X
11 Behaves in accordance with social and occupational ethic values in tasks of production, marketing, management, accounting and finance. X
12 Analyses and carries out relations with stake holders in tasks of production, marketing, management, accounting and finance. X
13 Follows the innovations and encourages team members in tasks of production, marketing, management, accounting and finance. X
14 Questions the position of the organization and offers suggestions in tasks of production, marketing, management, accounting and finance. X
15 Is conscious about universality of right, social justice, quality, saving cultural and environmental values, occupational health and safety in tasks of production, marketing, management, accounting and finance. X

Değerlendirme Sistemi

YARIYIL İÇİ ÇALIŞMALARI SIRA KATKI YÜZDESİ
AraSinav 1 70
Odev 1 15
Odev 2 15
Toplam 100
Yıliçinin Başarıya Oranı 50
Finalin Başarıya Oranı 50
Toplam 100

AKTS - İş Yükü

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