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Ders Tanımı

Ders Kodu Yarıyıl T+U Saat Kredi AKTS
RETAIL MANAGEMENT ISL 324 6 2 + 0 2 5
Ön Koşul Dersleri
Önerilen Seçmeli Dersler
Dersin Dili Türkçe
Dersin Seviyesi Lisans
Dersin Türü SECMELI
Dersin Koordinatörü
Dersi Verenler
Dersin Yardımcıları Res.Asst.Emre YILDIRIM
Dersin Kategorisi
Dersin Amacı
To give kmowledge to students about retailer, Retailing, Retail Sale Concept, Retailer Classification, ,Retail Sıte Selection, Management Strategy,Competition in Retailing and New Strategies, Retail management and operating departments, private labels,Pricing,Retail Communicatiom Mix, electronic retailing
Dersin İçeriği
Dersin Öğrenme Çıktıları Öğretim Yöntemleri Ölçme Yöntemleri
1 - Define Retailing Concepts 1 - 3 - A -
2 - Have knowledhe about retailing competitive strategies and give examples 1 - 3 - A - C -
3 - Analyze retail product assorment, pricing, promotion concepts 1 - 3 - A -
Öğretim Yöntemleri: 1:Lecture 3:Discussion
Ölçme Yöntemleri: A:Testing C:Homework

Ders Akışı

Hafta Konular ÖnHazırlık
1 Retail, Retailing, Retail Selling Concept
2 Types of Retailers
3 Consumer Purchase Behavior
4 Competition in Retailing Sector and New Strategies
5 Retailer Site Selection
6 Store Planning, Design, Visual Communication
7 Planning Product Assorment
8 Private Label
9 Mid-term Exam
10 Purchasing Systems
11 Pricing
12 Retail Communication Mix
13 Electronic Retailing
14 Customer Relationship Management

Kaynaklar

Ders Notu
Ders Kaynakları

Döküman Paylaşımı


Dersin Program Çıktılarına Katkısı

No Program Öğrenme Çıktıları KatkıDüzeyi
1 2 3 4 5
1 Gains the required knowledge in production, marketing, management , accounting and finance. X
2 Can work in teams and share information with team members in tasks of production, marketing, management, accounting and finance. X
3 Identifies and analyzes problems also offers solutions in tasks of production, marketing, management, accounting and finance. X
4 Contributes to projects, takes responsibility and conduct researches in tasks of production, marketing, management, accounting and finance. X
5 Can define goals and objectives of organization in tasks of production, marketing, management, accounting and finance. X
6 Questions the acquired knowledge in tasks of production, marketing, management, accounting and finance. X
7 Believes to adapting new situations and meets the requirements of new tasks of production, marketing, management, accounting and finance. X
8 Can transfer knowledge and recommendations in tasks of production, marketing, management, accounting and finance via using necessery communication tools and a foreign language effectively . X
9 Open to occupational cooperation and sharing in tasks of production, marketing, management, accounting and finance. X
10 Can use necessary information systems in tasks of production, marketing, management, accounting and finance. X
11 Behaves in accordance with social and occupational ethic values in tasks of production, marketing, management, accounting and finance. X
12 Analyses and carries out relations with stake holders in tasks of production, marketing, management, accounting and finance. X
13 Follows the innovations and encourages team members in tasks of production, marketing, management, accounting and finance. X
14 Questions the position of the organization and offers suggestions in tasks of production, marketing, management, accounting and finance. X
15 Is conscious about universality of right, social justice, quality, saving cultural and environmental values, occupational health and safety in tasks of production, marketing, management, accounting and finance. X

Değerlendirme Sistemi

YARIYIL İÇİ ÇALIŞMALARI SIRA KATKI YÜZDESİ
AraSinav 1 60
PerformansGoreviUygulama 1 10
PerformansGoreviSeminer 1 20
Odev 1 10
Toplam 100
Yıliçinin Başarıya Oranı 50
Finalin Başarıya Oranı 50
Toplam 100

AKTS - İş Yükü

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