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Ders Tanımı

Ders Kodu Yarıyıl T+U Saat Kredi AKTS
STRATEGIC CAMPAIGN PRACTICES IN PUBLIC RELATIONS AND ADVERTISING ILB 625 0 3 + 0 3 6
Ön Koşul Dersleri
Önerilen Seçmeli Dersler
Dersin Dili Türkçe
Dersin Seviyesi Doktora
Dersin Türü SECMELI
Dersin Koordinatörü Doç.Dr. CENGİZ ERDAL
Dersi Verenler
Dersin Yardımcıları
Dersin Kategorisi
Dersin Amacı
To be able to use the strategy as a differentiation tool.
Dersin İçeriği
Analyzing PR and Adv. practices, which make differences through different strategies.
Dersin Öğrenme Çıktıları Öğretim Yöntemleri Ölçme Yöntemleri
1 - Says the differences between strategy, tactic and planning. 1 - 2 - 3 - 10 - 12 - 15 - 16 - A - C - D - F -
2 - Use sthe strategy as a making difference element. 1 - 2 - 3 - 8 - 10 - 12 - 15 - A - C - D - F -
3 - Says success elements of the practices. 1 - 3 - 10 - 12 - 15 - 16 - A - C - D - F -
Öğretim Yöntemleri: 1:Lecture 2:Question-Answer 3:Discussion 10:Brain Storming 12:Case Study 15:Problem Solving 16:Project Based Learning 8:Group Study
Ölçme Yöntemleri: A:Testing C:Homework D:Project / Design F:Performance Task

Ders Akışı

Hafta Konular ÖnHazırlık
1 Introduction
2 Elements of strategy
3 Innopvative usage of strategy
4 Establisng a strategy
5 Establishing a counter strategy
6 Strategic thinking I
7 Strategic thinking II
8 Turning politics into strategies
9 Relationship of general strategy and department strategy
10 Relationship of proactive management and strategy
11 Organiztion strategies in PR & Adv.-I
12 Organiztion strategies in PR & Adv.-II
13 Project submissions-I
14 Project submissions-II

Kaynaklar

Ders Notu Jack Z. Sissors ve Lincoln Bumba (1989). Advertising Media Plannig, NTC Business Books
Alison Theaker ( 2012). The Public Relations Handbook, Routledge
Ders Kaynakları

Döküman Paylaşımı


Dersin Program Çıktılarına Katkısı

No Program Öğrenme Çıktıları KatkıDüzeyi
1 2 3 4 5
1 To have the theoretical knowledge and competence to the doctoral level in various fields of communication science X
2 To be able to follow the recent studies, development and innovations associated with the field. X
3 To be able to analyze and discuss the empirical and theoretical work in the field. X
4 To have the competence for carrying out both theoretical and practical research related to communication sciences X
5 To have the ability to access information, do research, collect data at national and internetional level and have the ability to analyze and interpret them. X
6 To able to interact with different disciplines and develop the ability to produce interdisciplinary studies. X
7 To make the student perform publication at national and international level and be able to contribute academic literature X
8 Being aware of the ethical responsibility and behave accordingly through the process the studies X

Değerlendirme Sistemi

YARIYIL İÇİ ÇALIŞMALARI SIRA KATKI YÜZDESİ
AraSinav 1 50
Odev 1 25
ProjeTasarim 1 25
Toplam 100
Yıliçinin Başarıya Oranı 50
Finalin Başarıya Oranı 50
Toplam 100

AKTS - İş Yükü

Etkinlik Sayısı Süresi(Saat) Toplam İş yükü(Saat)
Course Duration (Including the exam week: 16x Total course hours) 16 3 48
Hours for off-the-classroom study (Pre-study, practice) 16 3 48
Mid-terms 1 15 15
Assignment 1 10 10
Project / Design 1 15 15
Final examination 1 20 20
Toplam İş Yükü 156
Toplam İş Yükü /25(s) 6.24
Dersin AKTS Kredisi 6.24
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