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Ders Tanımı

Ders Kodu Yarıyıl T+U Saat Kredi AKTS
NEW MEDIA SOCIAL NETWORKS AND ADVERTISING ILB 632 0 3 + 0 3 6
Ön Koşul Dersleri
Önerilen Seçmeli Dersler
Dersin Dili Türkçe
Dersin Seviyesi Doktora
Dersin Türü SECMELI
Dersin Koordinatörü Doç.Dr. CENGİZ ERDAL
Dersi Verenler
Dersin Yardımcıları
Dersin Kategorisi
Dersin Amacı
to have a critical sight on advertising, new media, social network and ethics
Dersin İçeriği
media history
new media
social network
advertising
ethics
Dersin Öğrenme Çıktıları Öğretim Yöntemleri Ölçme Yöntemleri
1 - Analyzes the changing advertising approach. 1 - 2 - 3 - A - C - D -
2 - Creates advertising campaigns in new media 1 - 2 - 3 - A - C - D -
3 - Analyzes advertising campaigns in new media. 1 - 2 - 3 - A - C - D -
Öğretim Yöntemleri: 1:Lecture 2:Question-Answer 3:Discussion
Ölçme Yöntemleri: A:Testing C:Homework D:Project / Design

Ders Akışı

Hafta Konular ÖnHazırlık
1 introduction
2 history of mass communication
3 history of mass comm. theories
4 new media and social network
5 presentatation 1
6 presentatation 2
7 presentatation 3
8 advertising
9 electron,ic advertising
10 advertising as languauge
11 advertising design
12 presentatation 4
13 presentatation 5
14 presentatation 6

Kaynaklar

Ders Notu Gülbuğ EROL (2007) Reklam ve Medya Planlaması
Gülbuğ EROL (2012) İletişim ve Etik
Ders Kaynakları

Döküman Paylaşımı


Dersin Program Çıktılarına Katkısı

No Program Öğrenme Çıktıları KatkıDüzeyi
1 2 3 4 5
1 To have the theoretical knowledge and competence to the doctoral level in various fields of communication science X
2 To be able to follow the recent studies, development and innovations associated with the field. X
3 To be able to analyze and discuss the empirical and theoretical work in the field. X
4 To have the competence for carrying out both theoretical and practical research related to communication sciences X
5 To have the ability to access information, do research, collect data at national and internetional level and have the ability to analyze and interpret them. X
6 To able to interact with different disciplines and develop the ability to produce interdisciplinary studies. X
7 To make the student perform publication at national and international level and be able to contribute academic literature X
8 Being aware of the ethical responsibility and behave accordingly through the process the studies X

Değerlendirme Sistemi

YARIYIL İÇİ ÇALIŞMALARI SIRA KATKI YÜZDESİ
AraSinav 1 50
Odev 1 50
Toplam 100
Yıliçinin Başarıya Oranı 50
Finalin Başarıya Oranı 50
Toplam 100

AKTS - İş Yükü

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