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Ders Tanımı

Ders Kodu Yarıyıl T+U Saat Kredi AKTS
CONSUMER BEHAVİOURS AND DECİSİON MAKİNG STRATEGİES İN ADVERTİSİNG ILB 610 0 3 + 0 3 6
Ön Koşul Dersleri
Önerilen Seçmeli Dersler
Dersin Dili Türkçe
Dersin Seviyesi Doktora
Dersin Türü SECMELI
Dersin Koordinatörü Doç.Dr. CENGİZ ERDAL
Dersi Verenler
Dersin Yardımcıları
Dersin Kategorisi
Dersin Amacı
Analyzing formation of consumer behaviour and its components.
Dersin İçeriği
How does consumer behaviour occur? How does it change? Case analysis

related to the making decision process.
Dersin Öğrenme Çıktıları Öğretim Yöntemleri Ölçme Yöntemleri
1 - Analyzes consumer behaviours 1 - 2 - 3 - A - C - D -
2 - Creates advertising campaigns according to the consumer 1 - 2 - 3 - A - C - D -
3 - Uses the appropriate mass media tools. 1 - 2 - 3 - A - C - D -
Öğretim Yöntemleri: 1:Lecture 2:Question-Answer 3:Discussion
Ölçme Yöntemleri: A:Testing C:Homework D:Project / Design

Ders Akışı

Hafta Konular ÖnHazırlık
1 Introduction
2 Overview of Advertising
3 Creating customers from target audience
4 Motivation of consumer
5 Factors that affect consumer behaviour I
6 Factors that affect consumer behaviour II
7 Factors of making decision process I
8 Factors of making decision process II
9 The relationship between behaviour and making decision I
10 The relationship between behaviour and making decision II
11 Expectations of customers I
12 Expectations of customers II
13 Project Presentations of Students I
14 Project Presentations of Students II

Kaynaklar

Ders Notu Jack Z. Sissors ve Lincoln Bumba (1989). Advertising Media Plannig, NTC Business Books
Alison Theaker ( 2012). The Public Relations Handbook, Routledge
Ders Kaynakları

Döküman Paylaşımı


Dersin Program Çıktılarına Katkısı

No Program Öğrenme Çıktıları KatkıDüzeyi
1 2 3 4 5
1 To have the theoretical knowledge and competence to the doctoral level in various fields of communication science X
2 To be able to follow the recent studies, development and innovations associated with the field. X
3 To be able to analyze and discuss the empirical and theoretical work in the field. X
4 To have the competence for carrying out both theoretical and practical research related to communication sciences X
5 To have the ability to access information, do research, collect data at national and internetional level and have the ability to analyze and interpret them. X
6 To able to interact with different disciplines and develop the ability to produce interdisciplinary studies. X
7 To make the student perform publication at national and international level and be able to contribute academic literature X
8 Being aware of the ethical responsibility and behave accordingly through the process the studies X

Değerlendirme Sistemi

YARIYIL İÇİ ÇALIŞMALARI SIRA KATKI YÜZDESİ
AraSinav 1 50
Odev 1 25
ProjeTasarim 1 25
Toplam 100
Yıliçinin Başarıya Oranı 50
Finalin Başarıya Oranı 50
Toplam 100

AKTS - İş Yükü

Etkinlik Sayısı Süresi(Saat) Toplam İş yükü(Saat)
Course Duration (Including the exam week: 16x Total course hours) 16 3 48
Hours for off-the-classroom study (Pre-study, practice) 16 3 48
Mid-terms 1 15 15
Assignment 1 12 12
Project / Design 1 12 12
Final examination 1 20 20
Toplam İş Yükü 155
Toplam İş Yükü /25(s) 6.2
Dersin AKTS Kredisi 6.2
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