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Ders Tanımı

Ders Kodu Yarıyıl T+U Saat Kredi AKTS
CRİTİCAL MANAGEMENT STRATEGİES İN PUBLİC RELATİONS AND ADVERTİSİNG ILB 608 0 3 + 0 3 6
Ön Koşul Dersleri
Önerilen Seçmeli Dersler
Dersin Dili Türkçe
Dersin Seviyesi Doktora
Dersin Türü SECMELI
Dersin Koordinatörü Doç.Dr. NURAY YILMAZ SERT
Dersi Verenler
Dersin Yardımcıları
Dersin Kategorisi
Dersin Amacı
A strategic approach both in public relations and advertising provide a competitive advantage and create value for the future by increasing awareness of the brand and the institution, raising the image and reputation. In this lessons, which can be referred to as strategic communications management in general, it is aimed to teach the importance, scope and content of strategic management in public relations and advertising.
Dersin İçeriği
This course comprises of basic concepts and definitions related to the strategic management besides types of strategic management in public relations and advertising. The content is enriched with sample practices from various applications.
Dersin Öğrenme Çıktıları Öğretim Yöntemleri Ölçme Yöntemleri
1 - Understand the importance of strategic management. 1 - 2 - 3 - 10 - A - B -
2 - Dominate the basic concepts of strategic management. 1 - 2 - 3 - 10 - A - C -
3 - can apply the strategic management tactics and strategy. 1 - 2 - 3 - 10 - 12 - A - C -
Öğretim Yöntemleri: 1:Lecture 2:Question-Answer 3:Discussion 10:Brain Storming 12:Case Study
Ölçme Yöntemleri: A:Testing B:Oral Exam C:Homework

Ders Akışı

Hafta Konular ÖnHazırlık
1 The concept of strategy
2 Strategic management and the stages of strategic management process (strategic planning)
3 Strategic management tools 1
4 Strategic management tools 2
5 Strategic management theory 1
6 Strategic management theory 2
7 Midterm exam
8 Decision-making in strategic management
9 Strategic public relations management
10 Strategic advertising management
11 Strategic public relations practices
12 Strategic advertising practices
13 Media in strategic management
14 Final exam

Kaynaklar

Ders Notu
Ders Kaynakları Austin, E. W. & Pinkleton, B. E. (2006). Strategic public relations management : planning and managing effective communication programs. Lawrence Erlbaum Associates, Inc., Publishers.
Göksel, A. B. (2014). Stratejik Halkla İlişkiler Yönetimi. İstanbul: Nobel Akademik Yayıncılık.
Özdemir Yaylacı, G. (). Reklamda Stratejilerle Yönetim. İstanbul: Alfa Yayıncılık.

Döküman Paylaşımı


Dersin Program Çıktılarına Katkısı

No Program Öğrenme Çıktıları KatkıDüzeyi
1 2 3 4 5
1 To have the theoretical knowledge and competence to the doctoral level in various fields of communication science X
2 To be able to follow the recent studies, development and innovations associated with the field. X
3 To be able to analyze and discuss the empirical and theoretical work in the field. X
4 To have the competence for carrying out both theoretical and practical research related to communication sciences X
5 To have the ability to access information, do research, collect data at national and internetional level and have the ability to analyze and interpret them. X
6 To able to interact with different disciplines and develop the ability to produce interdisciplinary studies. X
7 To make the student perform publication at national and international level and be able to contribute academic literature X
8 Being aware of the ethical responsibility and behave accordingly through the process the studies X

Değerlendirme Sistemi

YARIYIL İÇİ ÇALIŞMALARI SIRA KATKI YÜZDESİ
AraSinav 2 50
Odev 4 15
KisaSinav 1 20
SozluSinav 3 15
Toplam 100
Yıliçinin Başarıya Oranı 50
Finalin Başarıya Oranı 50
Toplam 100

AKTS - İş Yükü

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