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Ders Tanımı

Ders Kodu Yarıyıl T+U Saat Kredi AKTS
VİSUAL CULTURE AND VİSUAL LANGUAGE İN ADVERTİSİNG ILB 611 0 3 + 0 3 6
Ön Koşul Dersleri
Önerilen Seçmeli Dersler
Dersin Dili Türkçe
Dersin Seviyesi Doktora
Dersin Türü SECMELI
Dersin Koordinatörü Doç.Dr. ÖZLEM OĞUZHAN
Dersi Verenler
Dersin Yardımcıları
Dersin Kategorisi Alanına Uygun Öğretim
Dersin Amacı

Grasping the production and the consumption processes of images in advertisements.

 

 

Dersin İçeriği

This course questions the historical and the relational dimensions between image and advertisement.

Dersin Öğrenme Çıktıları Öğretim Yöntemleri Ölçme Yöntemleri
1 - Gains a historical point of view for visual culture 1 - 2 - B -
2 - Learns analyzing the images in ads 1 - 3 - B -
3 - Discusses the relationship between ads and images through a personal project 12 - 16 - D -
Öğretim Yöntemleri: 1:Lecture 2:Question-Answer 3:Discussion 12:Case Study 16:Project Based Learning
Ölçme Yöntemleri: B:Oral Exam D:Project / Design

Ders Akışı

Hafta Konular ÖnHazırlık
1 A Short Historical View of Visual Culture
2 Mass Media and Advertisement
3 New Media and Advertisement
4 Convergence and Advertisement
5 Economy Politics of Sign
6 Consuming Images
7 Ideology of Advertisement
8 Designing and Presenting the Projects
9 Designing and Presenting the Projects
10 Designing and Presenting the Projects
11 Analizing Advertisements
12 Analizing Advertisements
13 Advertisement and Ethics
14 General Review

Kaynaklar

Ders Notu
Ders Kaynakları

Heyer, P., Crowley, D. (2010) İletişim Tarihi, Ankara: Siyasal Kitabevi.
Burke, P.,Briggs, A.(2011), Medyanın Toplumsal Tarihi. İstanbul: Kırmızı Yayınları.
Hegarty, John (2014) Reklam, İstanbul: Mediacat.
Ürper, Osman (2012). Reklam Fotoğrafçılığı, İstanbul: Say.
Batı, Uğur (2010). Reklamın Dili, İstanbul: Alfa.
Simmel, G. (2010) Modern Kültürde Çatışma. İstanbul: İletişim.
Messaris, P. (1996) Visual Persuation: The Role of Images in Advertising, California: Sage.


Döküman Paylaşımı


Dersin Program Çıktılarına Katkısı

No Program Öğrenme Çıktıları KatkıDüzeyi
1 2 3 4 5
1 To have the theoretical knowledge and competence to the doctoral level in various fields of communication science X
2 To be able to follow the recent studies, development and innovations associated with the field. X
3 To be able to analyze and discuss the empirical and theoretical work in the field. X
4 To have the competence for carrying out both theoretical and practical research related to communication sciences X
5 To have the ability to access information, do research, collect data at national and internetional level and have the ability to analyze and interpret them. X
6 To able to interact with different disciplines and develop the ability to produce interdisciplinary studies. X
7 To make the student perform publication at national and international level and be able to contribute academic literature X
8 Being aware of the ethical responsibility and behave accordingly through the process the studies X

Değerlendirme Sistemi

YARIYIL İÇİ ÇALIŞMALARI SIRA KATKI YÜZDESİ
SozluSinav 1 50
Odev 1 50
Toplam 100
Yıliçinin Başarıya Oranı 50
Finalin Başarıya Oranı 50
Toplam 100

AKTS - İş Yükü

Etkinlik Sayısı Süresi(Saat) Toplam İş yükü(Saat)
Course Duration (Including the exam week: 16x Total course hours) 16 3 48
Hours for off-the-classroom study (Pre-study, practice) 16 3 48
Oral Examination 1 20 20
Final examination 1 30 30
Toplam İş Yükü 146
Toplam İş Yükü /25(s) 5.84
Dersin AKTS Kredisi 5.84
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