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Ders Tanımı

Ders Kodu Yarıyıl T+U Saat Kredi AKTS
PUBLİC RELATİONS POLİTİCS ILB 607 0 3 + 0 3 6
Ön Koşul Dersleri
Önerilen Seçmeli Dersler
Dersin Dili Türkçe
Dersin Seviyesi Doktora
Dersin Türü SECMELI
Dersin Koordinatörü Doç.Dr. CENGİZ ERDAL
Dersi Verenler
Dersin Yardımcıları
Dersin Kategorisi
Dersin Amacı
This course aims to inform students what they should pay attention in determining

public relations politics via case analysis.
Dersin İçeriği
Strategy, tactics and determining politics related to the public relations.
Dersin Öğrenme Çıktıları Öğretim Yöntemleri Ölçme Yöntemleri
1 - Creates PR projects. 1 - 2 - 3 - A - C - D -
2 - Analyzes PR projects. 1 - 2 - 3 - A - C - D -
3 - Determines appropriate management policies in organizations. 1 - 2 - 3 - A - C - D -
Öğretim Yöntemleri: 1:Lecture 2:Question-Answer 3:Discussion
Ölçme Yöntemleri: A:Testing C:Homework D:Project / Design

Ders Akışı

Hafta Konular ÖnHazırlık
1 Introduction
2 Determining politics in organization
3 Strategy and politics
4 Strategy and tactics
5 Tactics and planning
6 Determining politics in public relations I
7 Determining politics in public relations II
8 Management and public relations politics coordination-I
9 Management and public relations politics coordination-II
10 Proactive reactive politics
11 Politics and Costomer Relationship-I
12 Politics and Costomer Relationship-II
13 Project Presentation-I
14 Project Presentation-II

Kaynaklar

Ders Notu Preffer, Jeffrey. Güç Merkezli Yönetim : örgütlerde politika ve nüfuz İstanbul : Boyner Holding Yayınları, 1999.
Ders Kaynakları

Döküman Paylaşımı


Dersin Program Çıktılarına Katkısı

No Program Öğrenme Çıktıları KatkıDüzeyi
1 2 3 4 5
1 To have the theoretical knowledge and competence to the doctoral level in various fields of communication science X
2 To be able to follow the recent studies, development and innovations associated with the field. X
3 To be able to analyze and discuss the empirical and theoretical work in the field. X
4 To have the competence for carrying out both theoretical and practical research related to communication sciences X
5 To have the ability to access information, do research, collect data at national and internetional level and have the ability to analyze and interpret them. X
6 To able to interact with different disciplines and develop the ability to produce interdisciplinary studies. X
7 To make the student perform publication at national and international level and be able to contribute academic literature X
8 Being aware of the ethical responsibility and behave accordingly through the process the studies X

Değerlendirme Sistemi

YARIYIL İÇİ ÇALIŞMALARI SIRA KATKI YÜZDESİ
AraSinav 1 50
Odev 1 25
ProjeTasarim 1 25
Toplam 100
Yıliçinin Başarıya Oranı 50
Finalin Başarıya Oranı 50
Toplam 100

AKTS - İş Yükü

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