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Ders Tanımı

Ders Kodu Yarıyıl T+U Saat Kredi AKTS
STRATEGIC MARKETING SBF 480 8 3 + 0 3 5
Ön Koşul Dersleri
Önerilen Seçmeli Dersler
Dersin Dili Türkçe
Dersin Seviyesi Lisans
Dersin Türü SECMELI
Dersin Koordinatörü Doç.Dr. FARUK ANIL KONUK
Dersi Verenler
Dersin Yardımcıları Research Assistants
Dersin Kategorisi
Dersin Amacı
The main purpose of this course is to improve strategic perspective in the marketing area
Dersin İçeriği
İn this course, strategic topics will be covered as fallowings
Dersin Öğrenme Çıktıları Öğretim Yöntemleri Ölçme Yöntemleri
1 - Interprets strategic thinking and strategic perspective 1 - 2 - 3 - A - B - C -
2 - Explains strategic marketing planning 3 - 15 - 12 - 1 - C - D -
3 - Carries out SWOT analysis and formulates marketing programs 1 - 10 - 14 - 3 - 8 - B - C -
4 - Explains competitive analysis and privides examples from the marketing practices 3 - 2 - 12 - 1 - B - A -
5 - Does customer analysis and develops market segmentation choices 1 - 12 - 14 - 2 - 3 - A - C -
6 - Explains the concept of positioning and provides examples in regard to its implementation 3 - 2 - 12 - 1 - C - A -
7 - Analysez and interprets marketing strategies 1 - 12 - 3 - C - A - B -
8 - Examines product life cycle stages and develops suitable marketing strategies 2 - 3 - 12 - 14 - B - C - A -
9 - Explains the concept of performance evaluation and implements the evaluation process 15 - 1 - 3 - A - C -
10 - 3 - 12 - C -
Öğretim Yöntemleri: 1:Lecture 2:Question-Answer 3:Discussion 15:Problem Solving 12:Case Study 10:Brain Storming 14:Self Study 8:Group Study
Ölçme Yöntemleri: A:Testing B:Oral Exam C:Homework D:Project / Design

Ders Akışı

Hafta Konular ÖnHazırlık
1 Strategic Thinking
2 Strategic Marketing Targets
3 Strategic Analiysis and Market (Profit) Opportunities
4 Corporate Analiysis
5 Customer Analiysis
6 Market Opportunities Measurement and Market Atractiveness Analiysis
7 Competitiveness, Corporate Advantage and Value Creation Strategies
8 Marketing Strategies
9 MİDTERM EXAM
10 Marketing Strategies for Emerging Markets
11 Marketing Strategies for Mature Markets
12 Marketing Strategies for Decreasing Markets and Crises
13 Marketing Strategies in terms of Market Positioning
14 Application of Marketing Strategies

Kaynaklar

Ders Notu
Ders Kaynakları

Döküman Paylaşımı


Dersin Program Çıktılarına Katkısı

No Program Öğrenme Çıktıları KatkıDüzeyi
1 2 3 4 5
1 The students are gained the ability to look at the problems of daily life from a broader perspective. They gain the needed skills not only to understand the economic problems but also to construct a model and defend in meaningful way. X
2 They have knowledge about the microeconomic theory. X
3 They have knowledge about the macroeconomic theory. X
4 They have knowledge about the international economic theory. X
5 They have ability to use mathematical and statistical methods. X
6 They have ability to utilize fundamental econometric theories to provide economic problems. X
7 They are intended to be expert in one of non departmental fields that they choose from the list of marketing, management, human resources management, corporate finance, public administration, and tourism management. X
8 They are intended to be expert in one of departmental fields that they choose from the list of public finance, agricultural, environmental, natural resources, labor economics, economics of industrial organization, economics of property rights, international finance, money and banking, economic growth and development. X
9 They have necessary knowledge of law and related skills that needed in both public and private sector. X
10 They have necessary accountancy skills that needed in both public and private sector. X
11 They have written and oral communication skills in a foreign language as well as in their native language. X
12 They know how to use computer programs in both daily office usage and statistical data evaluations. X

Değerlendirme Sistemi

YARIYIL İÇİ ÇALIŞMALARI SIRA KATKI YÜZDESİ
AraSinav 1 60
PerformansGoreviUygulama 1 10
Odev 1 20
PerformansGoreviSeminer 2 10
Toplam 100
Yıliçinin Başarıya Oranı 50
Finalin Başarıya Oranı 50
Toplam 100

AKTS - İş Yükü

Etkinlik Sayısı Süresi(Saat) Toplam İş yükü(Saat)
Course Duration (Including the exam week: 16x Total course hours) 16 2 32
Hours for off-the-classroom study (Pre-study, practice) 16 1 16
Mid-terms 1 10 10
Assignment 1 10 10
Performance Task (Laboratory) 1 10 10
Toplam İş Yükü 78
Toplam İş Yükü /25(s) 3.12
Dersin AKTS Kredisi 3.12
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