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Ders Tanımı

Ders Kodu Yarıyıl T+U Saat Kredi AKTS
PUBLIC RELATIONS MYO 130 2 3 + 0 3 4
Ön Koşul Dersleri
Önerilen Seçmeli Dersler
Dersin Dili Türkçe
Dersin Seviyesi Önlisans
Dersin Türü ZORUNLU
Dersin Koordinatörü Dr.Öğr.Üyesi CEMİLE DEDE
Dersi Verenler
Dersin Yardımcıları
Dersin Kategorisi
Dersin Amacı
To give the necessary theoretical knowledge for strategic public relations management.
Dersin İçeriği
Definition of the concept of Public Relations;Related concepts to Public Relations; Organizational form of public relations; Tools used in Public Relations; In-house public relations; Media Relations in Public Relations; Organization in Public Relations; Corporate social responsibility; Sponsorship; Crisis Management and Public Relations; Corporate Communications, Corporate Identity, İmage Creation and Image Management in Public Relations, and Brand and Image Samples from the World and Turkey,Seminar study.
Dersin Öğrenme Çıktıları Öğretim Yöntemleri Ölçme Yöntemleri
1 - Recognizes and understands the public relations disciplines, its necessity and the functions 1 - 2 - 3 - A - B -
2 - Recognizes related concepts and other disciplines that supporting close to public relations 1 - 2 - 3 - A - B -
3 - Having information about communications, internal communications, media management 1 - 2 - 3 - A - B -
4 - Takes on management functions of public relations departments 1 - 2 - 3 - A - B -
5 - Designs and implements written and visual internal and external communication tools 1 - 2 - 3 - A - B -
6 - Believe in universal ethical laws in public relations. 1 - 2 - 3 - A - B -
7 - Works cooperatively with civil society organizations 1 - 2 - 3 - A - B -
Öğretim Yöntemleri: 1:Lecture 2:Question-Answer 3:Discussion
Ölçme Yöntemleri: A:Testing B:Oral Exam

Ders Akışı

Hafta Konular ÖnHazırlık
1 Definition of the concept of Public Relations
2 Related concepts to Public Relations
3 Organizational form of public relations
4 Tools used in Public Relations
5 In-house public relations
6 Media Relations in Public Relations
7 Organization in Public Relations
8 Midterm Exam
9 Corporate social responsibility
10 Sponsorship
11 Crisis Management and Public Relations
12 Corporate Communications, Corporate Identity, İmage Creation and Image Management in Public Relations, and Brand and Image Samples from the World and Turkey.
13 Seminar study
14 Seminar study

Kaynaklar

Ders Notu
Ders Kaynakları

Döküman Paylaşımı


Dersin Program Çıktılarına Katkısı

No Program Öğrenme Çıktıları KatkıDüzeyi
1 2 3 4 5

Değerlendirme Sistemi

YARIYIL İÇİ ÇALIŞMALARI SIRA KATKI YÜZDESİ
AraSinav 1 50
KisaSinav 1 15
KisaSinav 2 15
Odev 1 20
Toplam 100
Yıliçinin Başarıya Oranı 50
Finalin Başarıya Oranı 50
Toplam 100

AKTS - İş Yükü

Etkinlik Sayısı Süresi(Saat) Toplam İş yükü(Saat)
Course Duration (Including the exam week: 16x Total course hours) 16 3 48
Hours for off-the-classroom study (Pre-study, practice) 16 1 16
Mid-terms 1 10 10
Quiz 2 5 10
Assignment 1 10 10
Performance Task (Laboratory) 1 5 5
Final examination 1 10 10
Toplam İş Yükü 109
Toplam İş Yükü /25(s) 4.36
Dersin AKTS Kredisi 4.36
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