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Ders Tanımı

Ders Kodu Yarıyıl T+U Saat Kredi AKTS
ADVERTISING PHOTOGRAPHY HIR 311 5 3 + 2 4 5
Ön Koşul Dersleri
Önerilen Seçmeli Dersler
Dersin Dili Türkçe
Dersin Seviyesi Lisans
Dersin Türü SECMELI
Dersin Koordinatörü Prof.Dr. MELİH ZAFER ARICAN
Dersi Verenler
Dersin Yardımcıları
Dersin Kategorisi
Dersin Amacı
The aim of this course is giving the main principles of advertisement photography and usage of natural and artificial light
Dersin İçeriği
Advertising, advertising photography, tools and theoretical information about the application to display and use of the applications. Display advertising photo shooting techniques. Photographing an object with being respectful to its nature and usage of creatve techniques.
Dersin Öğrenme Çıktıları Öğretim Yöntemleri Ölçme Yöntemleri
1 - Can apply main principles of advertisement and presentation. 1 - 4 - 6 - A - C - D - F -
2 - Can interprete advertisement and presentation photos. 1 - 2 - 3 - 5 - 6 - 12 - 13 - A - C - D -
3 - Can use light sources in advertisement and presentation photograpy 1 - 4 - 6 - 12 - 14 - A - C - D -
4 - Can adept an issue on advertisement photos. 1 - 5 - 6 - 12 - A - C - D - F -
5 - Can improve diffent techniques and get experimental results 1 - 4 - 5 - 6 - 13 - 16 - A - C - D -
6 - Can relate different arts 1 - 5 - 6 - A - C - D -
Öğretim Yöntemleri: 1:Lecture 2:Question-Answer 3:Discussion 5:Demonstration 6:Motivations to Show 12:Case Study 13:Lab / Workshop 4:Drilland Practice 14:Self Study 16:Project Based Learning
Ölçme Yöntemleri: A:Testing C:Homework D:Project / Design F:Performance Task

Ders Akışı

Hafta Konular ÖnHazırlık
1 Introduction, what is the product and the use of photo
2 Product photo for commercial purposes, use of the advertising industry and examples from around the world
3 Product photo shoot Preparation
4 Usage of light in Advertisement photography
5 Usage of natural inlight in advertisement photography
6 Using of artificial light
7 Using of comlicated lights, stillife panel study
8 Lighting in portrait
9 Product of the metal surface gravity of the liquid and glass products
10 Reproduction techniques,warm Light and Light of the product in a different color temperature to use in shooting
11 Work practice, assessment
12 Work practice, assessment
13 Work practice, assessment
14 Work practice, assessment

Kaynaklar

Ders Notu
Ders Kaynakları Pro-Lighting, A Guide to Professional lighting techniques, ISBN: 2-88046-322-X
Child, John-Galer. Photographic Lighting, Oxford:Focal Press, 2000.
Grey, Christopher. Master Lighting Guide For Portrait Photographers, Amherst Media, 2004
Hicks,Roger., Schultz, Frances. Photographing People: Portraits, Fashion, Glamur, Rotovision, 2006.
Hicks,Roger.,Nisperos, Christopher. Hollywood Portraits, Rotovision 2007.
Hicks,Roger., Schultz, Frances. Pro Lighting-Still Life A Guide Professional Lighting Tecniques, Rotovision, 2001.
Osman Ürper, Reklam Fotoğrafçılığı, Say Yayınları - İstanbul, ISBN 978-975-605-02-0096-6

Döküman Paylaşımı


Dersin Program Çıktılarına Katkısı

No Program Öğrenme Çıktıları KatkıDüzeyi
1 2 3 4 5
1 Knows Pr and Advertising Theories X
2 Has social reponsibility X
3 Knows how to communicate effectively X
4 Creates Pr and Advertising projects. X
5 Manages media relations X
6 Creates persuasive messages by using images and words X

Değerlendirme Sistemi

YARIYIL İÇİ ÇALIŞMALARI SIRA KATKI YÜZDESİ
AraSinav 1 20
Odev 1 20
Odev 2 20
Odev 3 20
Odev 4 20
Toplam 100
Yıliçinin Başarıya Oranı 60
Finalin Başarıya Oranı 40
Toplam 100

AKTS - İş Yükü

Etkinlik Sayısı Süresi(Saat) Toplam İş yükü(Saat)
Course Duration (Including the exam week: 16x Total course hours) 16 5 80
Hours for off-the-classroom study (Pre-study, practice) 16 2 32
Mid-terms 1 10 10
Assignment 4 3 12
Final examination 1 3 3
Toplam İş Yükü 137
Toplam İş Yükü /25(s) 5.48
Dersin AKTS Kredisi 5.48
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