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Ders Tanımı

Ders Kodu Yarıyıl T+U Saat Kredi AKTS
BEHAVIORAL SCIENCES ILT 109 1 3 + 0 3 4
Ön Koşul Dersleri
Önerilen Seçmeli Dersler
Dersin Dili Türkçe
Dersin Seviyesi Lisans
Dersin Türü ZORUNLU
Dersin Koordinatörü Prof.Dr. AHMET ESKİCUMALI
Dersi Verenler
Dersin Yardımcıları
Dersin Amacı
To introduce the areas of Psychology, Sociology and Social Psychology which are bases of communication in general and public relations specifically. To understand the human behaviors and social processes affecting the behaviors. To present ?public? that is the central topic of Public Relations area.
Dersin İçeriği
After introducing the field and the scope of Behavioral Sciences and giving information about Psychology, Sociology and Social Psychology, some information about understanding and interpreting human behaviors will be lectured. In addition, after a general introduction, basic subjects related to the communication of three fields will be lectured.
Dersin Öğrenme Çıktıları Öğretim Yöntemleri Ölçme Yöntemleri
1 - Specify the factors of development of behavior. 1 - 2 - 3 - 10 - A - C -
2 - Know the stages of prejudice 1 - 2 - 3 - A - C -
3 - Comprehend that social effect is one of the factors creating a behavior 1 - 2 - 3 - A - C -
4 - Lists the effects of media on society 1 - 2 - 3 - A - C -
5 - Notice the developments around him/her affecting behavior 1 - 2 - 3 - A - C -
Öğretim Yöntemleri: 1:Lecture 2:Question-Answer 3:Discussion 10:Brain Storming
Ölçme Yöntemleri: A:Testing C:Homework

Ders Akışı

Hafta Konular ÖnHazırlık
1 Introduction
2 The concept and scope of Behavioral Sciences
3 The concept and scope of Behavioral Sciences
4 Development of Behavior
5 Language and Communication
6 Perception
7 Attitudes and Prejudice
8 Social effects of behavior
9 Midterm
10 Introduction to Sociology
11 Asking sociological questions and answering them
12 Social interaction and daily life
13 Media and society
14 Globalization and changing world

Kaynaklar

Ders Notu 1- Clifford T. Morgan, Psikolojiye Giriş, Eğitim Akademi, 2011.
2- Anthony Giddens, Sosyoloji, Kırmızı Yayınları, 2011.
Ders Kaynakları 3- Çiğdem Kağıtçıbaşı, İnsan ve İnsanlar, Evrim, 2010.
4- Z. Bauman, Sosyolojik Düşünmek, Ayrıntı, 2008.
5- E. Goffman, Gündelik yaşamda Benliğin Sunumu, Metis, 2009.

Döküman Paylaşımı


Dersin Program Çıktılarına Katkısı

No Program Öğrenme Çıktıları KatkıDüzeyi
1 2 3 4 5
1 Knows the theories of communication and media design.
2 Considers social responsibility and the ethics as a communication and media designer.
3 Able to how to communicate effectively and product media content professionally.
4 Designs communication systems and produce media content where need be.
5 Transforms the multi-layered media content into visual images and stories, in a way that appeals to the emotions of users and recipients and conveys the message clearly.

Değerlendirme Sistemi

YARIYIL İÇİ ÇALIŞMALARI SIRA KATKI YÜZDESİ
AraSinav 1 40
KisaSinav 1 20
Odev 1 20
KisaSinav 2 20
Toplam 100
Yıliçinin Başarıya Oranı 60
Finalin Başarıya Oranı 40
Toplam 100

AKTS - İş Yükü

Etkinlik Sayısı Süresi(Saat) Toplam İş yükü(Saat)
Course Duration (Including the exam week: 16x Total course hours) 16 3 48
Hours for off-the-classroom study (Pre-study, practice) 16 3 48
Mid-terms 1 3 3
Final examination 1 5 5
Toplam İş Yükü 104
Toplam İş Yükü /25(s) 4
Dersin AKTS Kredisi 4
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