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Ders Tanımı

Ders Kodu Yarıyıl T+U Saat Kredi AKTS
MARKETING MANAGEMENT ISL 202 4 3 + 0 3 6
Ön Koşul Dersleri
Önerilen Seçmeli Dersler
Dersin Dili Türkçe
Dersin Seviyesi Lisans
Dersin Türü ZORUNLU
Dersin Koordinatörü Doç.Dr. HAYRETTİN ZENGİN
Dersi Verenler Doç.Dr. HAYRETTİN ZENGİN
Dersin Yardımcıları Res.Asst. Semih OKUTAN, Res.Asst. Buket BORA
Dersin Amacı
Marketing is an inseperable part of todays modern life. Hence, the purpose of this course is to explain what marketing is about and what is covered within the context of marketing function in organizations.
Dersin İçeriği
The topics covered in this course are the definition of marketing, examination of marketing environment, understanding of marketing mix and discussion of marketing management process as well as the principles of the implementation of marketin process.
Dersin Öğrenme Çıktıları Öğretim Yöntemleri Ölçme Yöntemleri
1 - Describes and gives examples for the basic concepts regarding marketing 1 - 2 - 3 - 4 - 12 - 14 - A - C -
2 - Explains the concept of market environment, analysis the constituents of the market environment and derives implications from this analysis for the marketing management 1 - 3 - 10 - 14 - A - C -
3 - Explains the causes of consumer behavior and derives some consclusions for the marketing management 1 - 3 - 14 - A - C -
4 - Explains marketing information system and identifies the nescessary information needs and the analysis 1 - 14 - A - C -
5 - Describes the concepts of market segmentation, target market selection and show the market segmentation process as well as target market selection 1 - 2 - 3 - 8 - A - C -
6 - Analyzes the concept of marketing mix and organizes them in the context of marketing process 1 - 8 - 14 - A - C -
7 - Analyzes the marketing activities of an organization and forms the marketing programs 1 - 3 - 8 - 14 - A - C -
8 - Defines the concepts of marketing planning and strategic marketing planning, identifies relevant concepts and develops and applies strategic marketing planning 1 - 3 - 12 - 14 - A - C -
9 - Evaluates and analysis recent developments and changes taking place in the market environment with a strategic and rational perspective and develops marketing programs 1 - 12 - 14 - A - C -
10 - Follows the developments in the market and uses these developments in the formation of new marketing strategies 1 - 2 - 3 - 8 - 12 - A - C -
Öğretim Yöntemleri: 1:Lecture 2:Question-Answer 3:Discussion 4:Drilland Practice 12:Case Study 14:Self Study 10:Brain Storming 8:Group Study
Ölçme Yöntemleri: A:Testing C:Homework

Ders Akışı

Hafta Konular ÖnHazırlık
1 Introduction to marketing
Pazarlama Yönetimi 1. Hafta
Review of the related chapters of the lecture.
2 Marketing environment and searching for market opportunities
Pazarlama Yönetimi 2. Hafta
Review of the related chapters of the lecture.
3 Consumer behavior
Pazarlama Yönetimi 3. Hafta
Review of the related chapters of the lecture.
4 Marketing information systems and marketing research
Pazarlama Yönetimi 4. Hafta
Review of the related chapters of the lecture.
5 Market segmentation, target market selection and positioning
Pazarlama Yönetimi 5. Hafta
Review of the related chapters of the lecture.
6 Product decisions and management
Pazarlama Yönetimi 6. Hafta
Review of the related chapters of the lecture.
7 Price and pricing Review of the related chapters of the lecture.
8 MID TERM EXAM
9 Promotion efforts: advertising, sales promotion and public relations Review of the related chapters of the lecture.
10 Personal selling and sales management Review of the related chapters of the lecture.
11 Distribution channels and distribution policies Review of the related chapters of the lecture.
12 Wholeselling and retailing Review of the related chapters of the lecture.
13 Marketing management and strategic marketing planning Review of the related chapters of the lecture.
14 Marketing control and social responsibility in marketing Review of the related chapters of the lecture.

Kaynaklar

Ders Notu
Ders Kaynakları

Döküman Paylaşımı

Pazarlama Yönetimi 1. Hafta
Pazarlama Yönetimi 2. Hafta
Pazarlama Yönetimi 3. Hafta
Pazarlama Yönetimi 4. Hafta
Pazarlama Yönetimi 5. Hafta
Pazarlama Yönetimi 6. Hafta
YBS PAZARLAMA YÖNETİMİ KISA SINAVLAR VE ÖDEV KONULARI

Dersin Program Çıktılarına Katkısı

No Program Öğrenme Çıktıları KatkıDüzeyi
1 2 3 4 5
1 Acquire necessary knowledge in the fields of production,finance, human resources and management and organisation which are the fundamental functions of an enterprise X
2 Define management information systems in terms of technic, management and organisation and grasp the local, national and international dimensions of it
3 Be aware of the fact that management information systems is a multidisciplinary field and interrelate the other fields
4 Be able to think analythically and offer solutions by using the knowledge and skills gained towards problems encountered in daily life
5 Know information technologies and systems which can be used in diferrent fields of an enterprise
6 Be able to solve problems by using diferrent information technologies, systems and support decision-makers
7 Provide technical and managerial contribution to information projects and take responsibility
8 Keep up with the rapid changes in the field of information technologies and systems and innovate themselves
9 Convey the experince that they have about information technologies and systems, recent developments and growing tendencies through any sort of means of communication and, if necessary, can do it in a foreign language at least.
10 Generate ideas for interdisciplinary studies which can combine social and technical fields and be able to conduct these ideas X
11 Know the algorithm and be able to use an up-to-date software. X
12 Analyse the needs for an information systems and have control over the processes at the analysis, design and implementation stages of the database that belongs to the system X
13 Have the conscioussness of social responsibility and understand and practice theprofessional, legal and ethical values in information field X
14 Have a wide acquaintance with managerial/functional applications of enterprise information systems X

Değerlendirme Sistemi

YARIYIL İÇİ ÇALIŞMALARI SIRA KATKI YÜZDESİ
AraSinav 1 40
KisaSinav 1 10
Odev 1 20
SozluSinav 1 10
Odev 2 20
Toplam 100
Yıliçinin Başarıya Oranı 60
Finalin Başarıya Oranı 40
Toplam 100

AKTS - İş Yükü

Etkinlik Sayısı Süresi(Saat) Toplam İş yükü(Saat)
Course Duration (Including the exam week: 16x Total course hours) 16 4 64
Hours for off-the-classroom study (Pre-study, practice) 16 3 48
Mid-terms 1 8 8
Quiz 1 4 4
Assignment 2 10 20
Oral Examination 1 5 5
Final examination 1 10 10
Toplam İş Yükü 159
Toplam İş Yükü /25(s) 6
Dersin AKTS Kredisi 6
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