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Ders Tanımı

Ders Kodu Yarıyıl T+U Saat Kredi AKTS
STRATEGIC MARKETING ISL 445 7 2 + 0 2 5
Ön Koşul Dersleri
Önerilen Seçmeli Dersler
Dersin Dili Türkçe
Dersin Seviyesi Lisans
Dersin Türü SECMELI
Dersin Koordinatörü Arş.Gör. AYŞEGÜL KARATAŞ
Dersi Verenler Arş.Gör. AYŞEGÜL KARATAŞ
Dersin Yardımcıları
Dersin Kategorisi Alanına Uygun Öğretim
Dersin Amacı
The main purpose of this course is to improve strategic perspective in the marketing area
Dersin İçeriği
In this course, strategic topics will be covered as fOllowings
Dersin Öğrenme Çıktıları Öğretim Yöntemleri Ölçme Yöntemleri
1 - Interprets strategic thinking and strategic perspective. 1 - 2 - 3 - A - C - D -
2 - Explains strategic marketing planning. 1 - 3 - 12 - 15 - C - D -
3 - Carries out SWOT analysis and formulates marketing programs. 1 - 3 - 8 - 10 - 14 - A - C - F -
4 - Explains competitive analysis and privides examples from the marketing practices. 1 - 2 - 3 - 12 - A - C -
5 - Does customer analysis and develops market segmentation choices. 1 - 2 - 3 - 12 - 14 - A - C -
6 - Explains the concept of positioning and provides examples in regard to its implementation. 1 - 2 - 3 - 12 - A - C -
7 - Analysez and interprets marketing strategies. 1 - 3 - 12 - A - C - F -
8 - Examines product life cycle stages and develops suitable marketing strategies. 2 - 3 - 12 - 14 - A - C - F -
9 - Explains the concept of performance evaluation and implements the evaluation process. 1 - 3 - 15 - A - C -
10 - Carries out sector analyses and drive conclusions from this analysis. 3 - 12 - A - C -
Öğretim Yöntemleri: 1:Lecture 2:Question-Answer 3:Discussion 12:Case Study 15:Problem Solving 8:Group Study 10:Brain Storming 14:Self Study
Ölçme Yöntemleri: A:Testing C:Homework D:Project / Design F:Performance Task

Ders Akışı

Hafta Konular ÖnHazırlık
1 Strategic Thinking
2 Strategic Marketing Targets.
3 Strategic Analiysis and Market (Profit) Opportunities.
4 Corporate Analiysis
5 Customer Analiysis
6 Market Opportunities Measurement and Market Atractiveness Analiysis
7 Competitiveness, Corporate Advantage and Value Creation Strategies
8 Marketing Strategies
9 Midterm Examination
10 Marketing Strategies for Emerging Markets
11 Marketing Strategies for Mature Markets
12 Marketing Strategies for Decreasing Markets and Crises
13 Marketing Strategies in terms of Market Positioning
14 Application of Marketing Strategies

Kaynaklar

Ders Notu
Ders Kaynakları

Döküman Paylaşımı


Dersin Program Çıktılarına Katkısı

No Program Öğrenme Çıktıları KatkıDüzeyi
1 2 3 4 5
1 Understanding and being capable of using the operational information of export, import, foreign exchange and logistics together with the theorotical background of international trade and comprehending the business culture and marketing interaction in the globalized capital, labour, and goods trade. X
2 Having the knowledge of the basic global and local regulations in international trade and being capable of implementing and interpreting these in practise. X
3 Being capable of analyzing economical and commercial developments, defining the problems about his/her assignments, expressing opinion and presenting solutions in an organization. X
4 Besides computer usage, being capable of using the information systems and software used in international trade operations. X
5 Having the capability of reseach and analytical thinking, being able to predict the processes and results of the projects and decisions to be implemented, to be able to develop strategic approach and communicate in a comprehensible manner with high power of persuasion. X
6 To be able to determine the aim, vision and goals of the organization in his/her assigned positions. X
7 As a result of the competence of critical thinking and producing alternatives, being capable of gathering and analyzing information from various sources together with taking initiative. X
8 Being continuous improvement-oriented and innovative in his/her field. X
9 Together with having the leadership features, prone to teamwork and being capable of vertical and horizontal communication based on interaction and sharing with the experts in other fields. X
10 Together with at least European Computer Driving licence advanced level in his/her required fields, usage of the information and communication technologies X
11 At least one foreign language knowledge in the field using the European Language Portfolio B2 level and using this skill in oral and written communication. X
12 With social responsibility awareness, arranging and carrying out activities and projects for his/her own social environment. X
13 Acting in accordance with the social, scientific, cultural and ethic values. X
14 Being capable of analyzing the relationships with the stakeholders, following the developments in his/her field, examining the position of his/her organization and submitting suggestions. X
15 Having consciousness about the subjects of universality of social rights, social justice, quality culture, protection of cultural values, enviromental protection and occupational health and safety. X

Değerlendirme Sistemi

YARIYIL İÇİ ÇALIŞMALARI SIRA KATKI YÜZDESİ
AraSinav 1 35
Odev 1 35
PerformansGoreviUygulama 1 15
PerformansGoreviSeminer 1 15
Toplam 100
Yıliçinin Başarıya Oranı 60
Finalin Başarıya Oranı 40
Toplam 100

AKTS - İş Yükü

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