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Ders Tanımı

Ders Kodu Yarıyıl T+U Saat Kredi AKTS
COMMUNICATION AND PUBLIC RELATIONS IN HEALTH CARE SAY 101 1 3 + 0 3 5
Ön Koşul Dersleri

None

Önerilen Seçmeli Dersler

None

Dersin Dili Türkçe
Dersin Seviyesi Lisans
Dersin Türü ZORUNLU
Dersin Koordinatörü Doç.Dr. HARUN KIRILMAZ
Dersi Verenler Doç.Dr. HARUN KIRILMAZ
Dersin Yardımcıları

Res. Asst. Mustafa AMARAT

Dersin Kategorisi
Dersin Amacı

Communication process and functioning in health services, types of communication, forms of communication, health communication, the importance and place of public relations in health care organizations, public relations organization, recognition and promotion activities in health care enterprises, public relations practices

 

Dersin İçeriği

In this course, communication, health communication and public relations in health enterprises will be given information.

 

 

Dersin Öğrenme Çıktıları Öğretim Yöntemleri Ölçme Yöntemleri
1 - To be able to comprehend communication, elements of communication process, importance of communication in health care enterprises, 1 - 2 - 3 - A - C -
2 - Explain the factors preventing communication, 1 - 2 - 3 - A - C -
3 - Uses communication development tools 1 - 2 - 3 - A - C -
4 - Communicates with employees about corporate vision, mission, goals and objectives. 1 - 2 - 3 - A - C -
5 - Knows meeting management techniques. 1 - 2 - 3 - A - C -
6 - Prepare corporate reports 1 - 2 - 3 - 8 - A - C -
7 - Explain the concept of public relations and public relations function in health institutions. 1 - 2 - 8 - A - C -
8 - Knows the tools used in public relations 1 - 2 - 3 - 8 - A - C -
Öğretim Yöntemleri: 1:Lecture 2:Question-Answer 3:Discussion 8:Group Study
Ölçme Yöntemleri: A:Testing C:Homework

Ders Akışı

Hafta Konular ÖnHazırlık
1 Introduction and Conceptual Framework Dilaver Tengilimoğlu, Sağlık Kuruluşlarında Halkla İlişkiler, Gazi Kitabevi, 2001.
2 Communication Process and Operation in Health Services Dilaver Tengilimoğlu, Sağlık Kuruluşlarında Halkla İlişkiler, Gazi Kitabevi, 2001.
3 Types and forms of communication in health care Dilaver Tengilimoğlu, Sağlık Kuruluşlarında Halkla İlişkiler, Gazi Kitabevi, 2001.
4 Communication Barriers in Health Care Dilaver Tengilimoğlu, Sağlık Kuruluşlarında Halkla İlişkiler, Gazi Kitabevi, 2001.
5 Corporate Communication in Health Care Dilaver Tengilimoğlu, Sağlık Kuruluşlarında Halkla İlişkiler, Gazi Kitabevi, 2001.
6 Mass Communication in Health Care Dilaver Tengilimoğlu, Sağlık Kuruluşlarında Halkla İlişkiler, Gazi Kitabevi, 2001.
7 Objectives, Principles and Organization in Public Relations Dilaver Tengilimoğlu, Sağlık Kuruluşlarında Halkla İlişkiler, Gazi Kitabevi, 2001.
8 Public Relations Activities Dilaver Tengilimoğlu, Sağlık Kuruluşlarında Halkla İlişkiler, Gazi Kitabevi, 2001.
9 MIDTERM EXAMINATION Dilaver Tengilimoğlu, Sağlık Kuruluşlarında Halkla İlişkiler, Gazi Kitabevi, 2001.
10 Public Relations Practices Dilaver Tengilimoğlu, Sağlık Kuruluşlarında Halkla İlişkiler, Gazi Kitabevi, 2001.
11 Public Relations in Crisis Periods Dilaver Tengilimoğlu, Sağlık Kuruluşlarında Halkla İlişkiler, Gazi Kitabevi, 2001.
12 The implementation of public relations in times of crisis Dilaver Tengilimoğlu, Sağlık Kuruluşlarında Halkla İlişkiler, Gazi Kitabevi, 2001.
13 Health Care and Social Media Dilaver Tengilimoğlu, Sağlık Kuruluşlarında Halkla İlişkiler, Gazi Kitabevi, 2001.
14 Conflict and Violence in Health Care Dilaver Tengilimoğlu, Sağlık Kuruluşlarında Halkla İlişkiler, Gazi Kitabevi, 2001.

Kaynaklar

Ders Notu

D Tengilimoğlu, O Işık, M Akbolat, Sağlık İşletmeleri Yönetimi, Genişletilmiş İkinci Baskı,Nobel Yayın Dağıtım, Ankara,2009.

D Tengilimoğlu, Sağlık Kuruluşlarında Halkla İlişkiler, Gazi Kitabevi, 2001.
Z Sabuncuoğlu, İşletmelerde Halkla İlişkiler, Ezgi Kitabevi, Bursa, 1998.
F Peltekoğlu, Halkla İlişkiler Nedir, Beta Yayınları, İstanbul, 1998.
S Sillars, İletişim, Özgün Matbaacılık, Ankara, 1995.

Ders Kaynakları

T Koçel, İşletme Yöneticiliği, Genişletilmiş             12.Baskı, Beta AŞ., İstanbul, 2010.

Ü Dökmen, İletişim Çatışmaları ve Empati,18. Baskı, Sistem Yayıncılık, İstanbul,1994.

M Kazancı, Halkla İlişkiler, Savaş Yayınları, Alfa, Ankara,1982.
G Oral, Halkla İlişkiler, Türkmen Kitabevi,İstanbul, 1997.
G Budak ve G Budak, Halkla İlişkiler (Davranışsal Bir Yaklaşım), Beta Yayınları, İstanbul, 1995.
İ Mısırlı, Genel ve Teknik İletişim, Detay Yayıncılık, Ankara, 2004.
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Döküman Paylaşımı


Dersin Program Çıktılarına Katkısı

No Program Öğrenme Çıktıları KatkıDüzeyi
1 2 3 4 5
1 PLANNING-To have the necessary level of expertise for planning in health institutions X
2 PROBLEM SOLVING AND DECISION MAKING-Having problem solving and decision making skills by using qualitative and quantitative methods X
3 ORGANIZATION- To have the necessary information to make job analysis, job description and job requirements and to make use of these to design service processes and to form units and reorganize them accordingly. X
4 COMMUNICATION - having the ability to communicate and develop with employees, patients / relatives, colleagues and other internal and external stakeholders X
5 LEADERSHIP-Identifying power sources appropriate to environmental conditions and applying appropriate leadership styles by utilizing these resources X
6 MOTIVATION- Determining the needs of subordinates by taking into consideration the working conditions, identifying appropriate targets and having the knowledge and skills to provide motivation both within the team and individually. X
7 HUMAN RESOURCES MANAGEMENT- Knowing the functions of human resources management and having the knowledge and skills to manage human resources in accordance with the principles of human resources management X
8 COORDINATION- To have the necessary knowledge and skills to ensure the unification of efforts towards the realization of corporate objectives by considering both institutional and individual efforts. X
9 REPORTING- Gather information about administrative, financial and technical issues, prepare reports on administrative, financial and technical issues by using this information and evaluate these reports. X
10 BUDGETING-To know budgeting methods, to perform budgeting activities, to make end-of-term transactions by making adjustments and corrections if necessary X
11 CONTROL / INSPECTION- Knowing and applying the necessary controls regarding the general operation of the institution, stock and inventory management, human resources and corporate performance and hospital quality system in the light of legal regulations X
12 REPRESENTATION- To represent the institution in the presence of other institutions and organizations and stakeholders, to organize the necessary activities on this subject and to have the necessary skills to ensure the participation of internal and external stakeholders in these activities. X
13 makes recommendations that will contribute to field of his/her expertise. X
14 KNOWLEDGE MANAGEMENT-Establishing policies related to information management, organizing and setting up information management systems, documenting and using data X
15 QUALITY PATIENT AND EMPLOYEE SAFETY- Determining quality and patient safety policies, collecting data for this purpose, analyzing and evaluating data by using measurement methods, and ensuring that the results are used for improvement X

Değerlendirme Sistemi

YARIYIL İÇİ ÇALIŞMALARI SIRA KATKI YÜZDESİ
AraSinav 1 60
KisaSinav 1 10
KisaSinav 2 10
Odev 1 20
Toplam 100
Yıliçinin Başarıya Oranı 50
Finalin Başarıya Oranı 50
Toplam 100

AKTS - İş Yükü

Etkinlik Sayısı Süresi(Saat) Toplam İş yükü(Saat)
Course Duration (Including the exam week: 16x Total course hours) 16 3 48
Hours for off-the-classroom study (Pre-study, practice) 16 2 32
Mid-terms 1 15 15
Quiz 0 0 0
Assignment 1 10 10
Final examination 1 20 20
Toplam İş Yükü 125
Toplam İş Yükü /25(s) 5
Dersin AKTS Kredisi 5
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