Ders Tanımı

Ders Kodu Yarıyıl T+U Saat Kredi AKTS
STRATEGIC MARKETING SBF 480 8 3 + 0 3 5
Ön Koşul Dersleri
Önerilen Seçmeli Dersler
Dersin Dili Türkçe
Dersin Seviyesi Lisans
Dersin Türü SECMELI
Dersin Koordinatörü Prof.Dr. FARUK ANIL KONUK
Dersi Verenler
Dersin Yardımcıları Research Assistants
Dersin Kategorisi
Dersin Amacı
The main purpose of this course is to improve strategic perspective in the marketing area
Dersin İçeriği
İn this course, strategic topics will be covered as fallowings
Dersin Öğrenme Çıktıları Öğretim Yöntemleri Ölçme Yöntemleri
1 - Interprets strategic thinking and strategic perspective 1 - 2 - 3 - A - B - C -
2 - Explains strategic marketing planning 3 - 15 - 12 - 1 - C - D -
3 - Carries out SWOT analysis and formulates marketing programs 1 - 10 - 14 - 3 - 8 - B - C -
4 - Explains competitive analysis and privides examples from the marketing practices 3 - 2 - 12 - 1 - B - A -
5 - Does customer analysis and develops market segmentation choices 1 - 12 - 14 - 2 - 3 - A - C -
6 - Explains the concept of positioning and provides examples in regard to its implementation 3 - 2 - 12 - 1 - C - A -
7 - Analysez and interprets marketing strategies 1 - 12 - 3 - C - A - B -
8 - Examines product life cycle stages and develops suitable marketing strategies 2 - 3 - 12 - 14 - B - C - A -
9 - Explains the concept of performance evaluation and implements the evaluation process 15 - 1 - 3 - A - C -
10 - 3 - 12 - C -
Öğretim Yöntemleri: 1:Lecture 2:Question-Answer 3:Discussion 15:Problem Solving 12:Case Study 10:Brain Storming 14:Self Study 8:Group Study
Ölçme Yöntemleri: A:Testing B:Oral Exam C:Homework D:Project / Design
; ;