Ders Bilgileri
Ders Tanımı
| Ders | Kodu | Yarıyıl | T+U Saat | Kredi | AKTS |
|---|---|---|---|---|---|
| 0 | 0 | 0 |
| Ön Koşul Dersleri | |
|---|---|
| Önerilen Seçmeli Dersler |
| Dersin Dili | Türkçe |
| Dersin Seviyesi | |
| Dersin Türü | BOS |
| Dersin Koordinatörü |
Doç.Dr. CENGİZ ERDAL |
| Dersi Verenler | |
| Dersin Yardımcıları | |
| Dersin Kategorisi | |
| Dersin Amacı |
This course which is teaching the public relations in integrated marketing communication, it provide to students will enable the development of strategic communication skills in career. |
| Dersin İçeriği |
Giving definitions of PR, communication process, development of PR in Turkey and World, public relations practices and marketing oriented public relations. |
| Dersin Öğrenme Çıktıları | Öğretim Yöntemleri | Ölçme Yöntemleri |
| 1 - Distinguish the models of public relations | 1 - 2 - 3 - | A - |
| 2 - Identify problems in public relations | 4 - 6 - 12 - | C - |
| 3 - Makes the situation analyse in terms of public relations | 4 - 8 - 12 - 15 - | A - D - |
| 4 - Distinguish different forms of public and private sector public relations | 1 - 4 - 6 - 8 - | A - C - D - |
| 5 - Contributes to public relations process | 14 - 15 - 16 - | D - |
| 6 - Makes ethical inquiries in the field. | 1 - 2 - 3 - 10 - 12 - 14 - | A - C - D - |
| Öğretim Yöntemleri: | 1:Lecture 2:Question-Answer 3:Discussion 4:Drilland Practice 6:Motivations to Show 8:Group Study 10:Brain Storming 12:Case Study 14:Self Study 15:Problem Solving 16:Project Based Learning |
| Ölçme Yöntemleri: | A:Testing C:Homework D:Project / Design |