Ders Tanımı

Ders Kodu Yarıyıl T+U Saat Kredi AKTS
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Ön Koşul Dersleri
Önerilen Seçmeli Dersler
Dersin Dili Türkçe
Dersin Seviyesi
Dersin Türü BOS
Dersin Koordinatörü Doç.Dr. CENGİZ ERDAL
Dersi Verenler
Dersin Yardımcıları
Dersin Kategorisi
Dersin Amacı

This course which is teaching the public relations in integrated marketing communication, it provide to students will enable the development of strategic communication skills in career.

Dersin İçeriği

Giving definitions of PR, communication process, development of PR in Turkey and World, public relations practices and marketing oriented public relations.

Dersin Öğrenme Çıktıları Öğretim Yöntemleri Ölçme Yöntemleri
1 - Distinguish the models of public relations 1 - 2 - 3 - A -
2 - Identify problems in public relations 4 - 6 - 12 - C -
3 - Makes the situation analyse in terms of public relations 4 - 8 - 12 - 15 - A - D -
4 - Distinguish different forms of public and private sector public relations 1 - 4 - 6 - 8 - A - C - D -
5 - Contributes to public relations process 14 - 15 - 16 - D -
6 - Makes ethical inquiries in the field. 1 - 2 - 3 - 10 - 12 - 14 - A - C - D -
Öğretim Yöntemleri: 1:Lecture 2:Question-Answer 3:Discussion 4:Drilland Practice 6:Motivations to Show 12:Case Study 8:Group Study 15:Problem Solving 14:Self Study 16:Project Based Learning 10:Brain Storming
Ölçme Yöntemleri: A:Testing C:Homework D:Project / Design
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