|Ön Koşul Dersleri|
|Önerilen Seçmeli Dersler|
Prof.Dr. SİMA NART
|Dersin Yardımcıları||Res. Asst. Emre YILDIRIM|
Designing new services is of increasing importance for companies in order to define successful business strategies and to develop and implement innovative business models. The objective of this class is to introduce a comprehensive set of methods and tools which guide through the design of new services. The chosen perspective of a business manager will be accompanied by an in-depth analysis of academic and research challenges as well.
We will have a focus on management questions and will apply a framework which organizes the different tasks to design a new service concept within the context of a new business model. There will be a specific focus and a stepwise methodology for a systematic design of innovative services. We will learn why and when to apply the different methods and how to manage the overall design process.
|Dersin Öğrenme Çıktıları||Öğretim Yöntemleri||Ölçme Yöntemleri|
|1 - Management and control of all Service Design activities||1 - 2 - 3 - 4 - 12 - 14 -|
|2 - Management and application of Service Design concepts, inputs, outputs and activities||1 - 3 - 4 - 10 -|
|3 - Knowledge of Service Design principles and management of Service Design processes||1 - 3 - 14 -|
|4 - Control and coordination of Service Design technology related activities||1 - 14 -|
|Öğretim Yöntemleri:||1:Lecture 2:Question-Answer 3:Discussion 4:Drilland Practice 12:Case Study 14:Self Study 10:Brain Storming|