Ders Akışı

Hafta Konular ÖnHazırlık
1 Basic Concepts of Entrepreneurship
2 Entrepreneurship Approaches
3 Entrepreneurship Culture
4 Entrepreneurship Types
5 Entrepreneurship Functions
6 Entrepreneurial Fields
7 Entrepreneurial Process
8 Business Idea and It´s Sources
9 Mid-term Exam
10 Business Idea development
11 Business Plan and It´s Components
12 Business Plan Preparation
13 Local, National and International Context of Entrepreneurship
14 General Appraisal

Kaynaklar

Ders Notu
Ders Kaynakları

Philip Kotler, Joel Shalowitz, Robert J. Stevens (2008). Strategic Marketing for Health Care Organizations. Jossey Bass, USA.

Regina Herzlinger (1997). Market Driven Health Care. Addison-Wesley Publishing Company, New York.

Philip Cooper (1994). Health Care Marketing. An Aspen Publication, USA.

Eric N. Berkowitz (2006). Essentials of Health Care Marketing. Jones and Barlett Publishers, Boston.

Mehmet Karafakıoğlu (1998). Sağlık Hizmetleri Pazarlaması. İstanbul Üniversitesi İşletme Fakültesi, Yayın No : 271, İstanbul.

Dilaver Tengilimoğlu (2011). Sağlık Hizmetleri Pazarlaması. Siyasal Kitabevi, Ankara.


Döküman Paylaşımı

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