Ders Akışı

Hafta Konular ÖnHazırlık
1 Introduction to marketing and markating management
2 Market dynamics and environmental changes affecting marketing practices
3 Consumer behavior and changes in consumption patterns
4 Market segmentation and target market selection procesess
5 Positioning and positioning strategies
6 Product policy and new product management policy
7 Pricing policy and practical aspects of pricing
8 Promotional policy and managerial implications
9 Midterm exam
10 Personal selling and sales promotions
11 Distribution channels and logistic management
12 Strategic marketing planning
13 Marketing auditing and control
14 New approaches and marketing techniques in marketing

Kaynaklar

Ders Notu
Ders Kaynakları

Döküman Paylaşımı

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