Ders Akışı

Hafta Konular ÖnHazırlık
1 Introduction
2 Project Management
3 Corporate Identity Factors
4 New Media, Image and Reputation Management
5 Public Relations and Reputation Management
6 In-house Communication?s Effects on Corporate Identity and Image
7 Brand and Reputation Management Relationship
8 Corporate Reputation and Individual Reputation Relationship
9 Quiz
10 Presentation Technique
11 Social Responsibility and Reputation Relationship
12 Crisis Management and Reputation Management Relationship
13 Project I
14 Project II

Kaynaklar

Ders Notu İrfan Erdoğan (2008), Teori ve Pratikte Halkla İlişkiler, Ankara
Alison Theaker (2012), The Public Relations Handbook, Routledge
Paul Messaris ( 1997), Visual Persuasion, Sage
Ders Kaynakları

Döküman Paylaşımı

; ;