Ders Akışı

Hafta Konular ÖnHazırlık
1 Introduction
2 Overview of Advertising
3 Creating customers from target audience
4 Motivation of consumer
5 Factors that affect consumer behaviour I
6 Factors that affect consumer behaviour II
7 Factors of making decision process I
8 Factors of making decision process II
9 The relationship between behaviour and making decision I
10 The relationship between behaviour and making decision II
11 Expectations of customers I
12 Expectations of customers II
13 Project Presentations of Students I
14 Project Presentations of Students II

Kaynaklar

Ders Notu Jack Z. Sissors ve Lincoln Bumba (1989). Advertising Media Plannig, NTC Business Books
Alison Theaker ( 2012). The Public Relations Handbook, Routledge
Ders Kaynakları

Döküman Paylaşımı

; ;