| Ders Adı | Kodu | Yarıyıl | T+U Saat | Kredi | AKTS |
|---|---|---|---|---|---|
| Basıc Of E-Commerce | SAU 038 | 0 | 2 + 0 | 2 | 5 |
| Ön Koşul Dersleri | |
| Önerilen Seçmeli Dersler | |
| Dersin Dili | Türkçe |
| Dersin Seviyesi | Lisans |
| Dersin Türü | Seçmeli |
| Dersin Koordinatörü | Dr.Öğr.Üyesi SENA KIR |
| Dersi Verenler | Dr.Öğr.Üyesi ABDULLAH HULUSİ KÖKÇAM, |
| Dersin Yardımcıları | Sector course representative: Ömer Koray ÜNAL (E-COM GLOBAL GMBH - CEO) |
| Dersin Kategorisi | Diğer |
| Dersin Amacı | To explain to students all the topics of electronic commerce, which is the most valuable player of the new world economic order after the pandemic, to explain the volume, players and functioning of the e-commerce world, to help students choose career opportunities in the e-commerce world that are suitable for their characters and abilities, and to employ qualified personnel of the sector in this direction. To contribute to the training of qualified personnel to meet their needs. |
| Dersin İçeriği | Getting to know the world of e-commerce, learning the tools used in e-commerce at the basic level, case studies |
| # | Ders Öğrenme Çıktıları | Öğretim Yöntemleri | Ölçme Yöntemleri |
|---|---|---|---|
| 1 | Knows the economic size and importance of e-commerce in Turkey and in the world | Case Study, Lecture, | Homework, Testing, |
| 2 | Knows the infrastructure models used in e-commerce | Lecture, Case Study, | Testing, Homework, |
| 3 | Knows the models of generating income with e-commerce | Lecture, Case Study, | Testing, Homework, |
| 4 | Knows basic marketing and measurement models in e-commerce. | Lecture, Case Study, | Testing, Homework, |
| 5 | Can plan with a business model | Lecture, Case Study, | Testing, Homework, |
| Hafta | Ders Konuları | Ön Hazırlık |
|---|---|---|
| 1 | Software and ready-made systems in e-commerce | |
| 2 | E-commerce in the new world | |
| 3 | Fundamentals of product, category and price management in e-commerce | |
| 4 | Operations management in e-commerce | |
| 5 | Customer relationship management in e-commerce | |
| 6 | Fundamentals of search engine optimization | |
| 7 | Social media management | |
| 8 | E-commerce analytics (Google Analytics tool) | |
| 9 | Customer experience optimization in e-commerce (Google Optimize tool) | |
| 10 | E-commerce business models and planning | |
| 11 | E-commerce economy | |
| 12 | Digital marketing (Google Ads tool) | |
| 13 | Digital marketing (Facebook Business tool) | |
| 14 | Digital marketing (influencer marketing, content marketing and Email marketing) |
| Kaynaklar | |
|---|---|
| Ders Notu | |
| Ders Kaynakları | 1-Köln Kütüphane (www.kolnkutuphane.de) isimli e-ticaret sitesinin oluşturulma ve gelişim süresince alınan notlar. |
| Sıra | ENDÜSTRİ MÜHENDİSLİĞİ BÖLÜMÜ Program Çıktıları | Katkı Düzeyi | |||||
|---|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Engineering graduates with sufficient knowledge background on science and engineering subjects of their related area, and who are skillful in implementing theoretical and practical knowledge for modelling and solving engineering problems. | ||||||
| 2 | Engineering graduates with skills in identifying, describing, formulating and solving complex engineering problems, and thus,deciding and implementing appropriate methods for analyzing and modelling. | ||||||
| 3 | Engineering graduates with skills in designing a complex system, process, device or product under realistic constraints and conditions to meet specific requirements; for this purpose, skills in implementing modern design methods. | ||||||
| 4 | Engineering graduates with skills in developing, selecting and implementing modern techniques and tools required for engineering applications as well as with skills in using information technologies effectively. | ||||||
| 5 | Engineering graduates with skills in designing and conducting experiments, collecting data, analyzing and interpreting the results in order to evaluate engineering problems. | ||||||
| 6 | Engineering graduates who are able to work within a one discipline or multi-discipline team,as well as who are able to work individually | ||||||
| 7 | Engineering graduates who are able to effectively communicate orally and officially in Turkish Language as well as who knows at least one foreign language | ||||||
| 8 | Engineering graduates with motivation to life-long learning and having known significance of continuous education beyond undergraduate studies for science and technology | ||||||
| 9 | Engineering graduates with well-structured responsibilities in profession and ethics | ||||||
| 10 | Engineering graduates having knowledge about practices in professional life such as project management, risk management and change management, and who are aware of innovation and sustainable development. | ||||||
| 11 | Engineering graduates having knowledge about universal and social effects of engineering applications on health, environment and safety, as well as having awareness for juridical consequences of engineering solutions. | ||||||
| Sıra | ÇEVRE MÜHENDİSLİĞİ BÖLÜMÜ Program Çıktıları | Katkı Düzeyi | |||||
|---|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Engineering graduates with sufficient knowledge background on science and engineering subjects of their related area, and who are skillful in implementing theoretical and practical knowledge for modelling and solving engineering problems. | ||||||
| 2 | Engineering graduates with skills in identifying, describing, formulating and solving complex engineering problems, and thus,deciding and implementing appropriate methods for analyzing and modelling. | ||||||
| 3 | Engineering graduates with skills in designing a complex system, process, device or product under realistic constraints and conditions to meet specific requirements; for this purpose, skills in implementing modern design methods. | ||||||
| 4 | Engineering graduates with skills in developing, selecting and implementing modern techniques and tools required for engineering applications as well as with skills in using information technologies effectively. | ||||||
| 5 | Engineering graduates with skills in designing and conducting experiments, collecting data, analyzing and interpreting the results in order to evaluate engineering problems. | ||||||
| 6 | Engineering graduates who are able to work within a one discipline or multi-discipline team,as well as who are able to work individually | ||||||
| 7 | Engineering graduates who are able to effectively communicate orally and officially in Turkish Language as well as who knows at least one foreign language. | ||||||
| 8 | Engineering graduates with motivation to life-long learning and having known significance of continuous education beyond undergraduate studies for science and technology. | ||||||
| 9 | Engineering graduates with well-structured responsibilities in profession and ethics. | ||||||
| 10 | Engineering graduates having knowledge about practices in professional life such as project management, risk management and change management, and who are aware of innovation and sustainable development. | ||||||
| 11 | Engineering graduates having knowledge about universal and social effects of engineering applications on health, environment and safety, as well as having awareness for juridical consequences of engineering solutions. | ||||||
| Sıra | MÜHENDİSLİK FAKÜLTESİ Program Çıktıları | Katkı Düzeyi | |||||
|---|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Engineering graduates with sufficient knowledge background on science and engineering subjects of their related area, and who are skillful in implementing theoretical and practical knowledge for modelling and solving engineering problems. | X | |||||
| 1 | Engineering graduates with sufficient knowledge background on science and engineering subjects of their related area, and who are skillful in implementing theoretical and practical knowledge for modelling and solving engineering problems. | X | |||||
| 2 | Engineering graduates with skills in identifying, describing, formulating and solving complex engineering problems, and thus,deciding and implementing appropriate methods for analyzing and modelling. | X | |||||
| 2 | Engineering graduates with skills in identifying, describing, formulating and solving complex engineering problems, and thus,deciding and implementing appropriate methods for analyzing and modelling. | X | |||||
| 3 | Engineering graduates with skills in designing a complex system, process, device or product under realistic constraints and conditions to meet specific requirements; for this purpose, skills in implementing modern design methods. | ||||||
| 3 | Engineering graduates with skills in designing a complex system, process, device or product under realistic constraints and conditions to meet specific requirements; for this purpose, skills in implementing modern design methods. | ||||||
| 4 | Engineering graduates with skills in developing, selecting and implementing modern techniques and tools required for engineering applications as well as with skills in using information technologies effectively. | X | |||||
| 4 | Engineering graduates with skills in developing, selecting and implementing modern techniques and tools required for engineering applications as well as with skills in using information technologies effectively. | X | |||||
| 5 | Engineering graduates with skills in designing and conducting experiments, collecting data, analyzing and interpreting the results in order to evaluate engineering problems. | ||||||
| 5 | Engineering graduates with skills in designing and conducting experiments, collecting data, analyzing and interpreting the results in order to evaluate engineering problems. | ||||||
| 6 | Engineering graduates who are able to work within a one discipline or multi-discipline team,as well as who are able to work individually | X | |||||
| 6 | Engineering graduates who are able to work within a one discipline or multi-discipline team,as well as who are able to work individually | X | |||||
| 7 | Engineering graduates who are able to effectively communicate orally and officially in Turkish Language as well as who knows at least one foreign language | X | |||||
| 7 | Engineering graduates who are able to effectively communicate orally and officially in Turkish Language as well as who knows at least one foreign language. | X | |||||
| 8 | Engineering graduates with motivation to life-long learning and having known significance of continuous education beyond undergraduate studies for science and technology. | ||||||
| 8 | Engineering graduates with motivation to life-long learning and having known significance of continuous education beyond undergraduate studies for science and technology | ||||||
| 9 | Engineering graduates with well-structured responsibilities in profession and ethics | ||||||
| 9 | Engineering graduates with well-structured responsibilities in profession and ethics. | ||||||
| 10 | Engineering graduates having knowledge about practices in professional life such as project management, risk management and change management, and who are aware of innovation and sustainable development. | X | |||||
| 10 | Engineering graduates having knowledge about practices in professional life such as project management, risk management and change management, and who are aware of innovation and sustainable development. | X | |||||
| 11 | Engineering graduates having knowledge about universal and social effects of engineering applications on health, environment and safety, as well as having awareness for juridical consequences of engineering solutions. | ||||||
| 11 | Engineering graduates having knowledge about universal and social effects of engineering applications on health, environment and safety, as well as having awareness for juridical consequences of engineering solutions. | ||||||
| Değerlendirme Sistemi | |
|---|---|
| Yarıyıl Çalışmaları | Katkı Oranı |
| 1. Ara Sınav | 30 |
| 1. Kısa Sınav | 10 |
| 1. Ödev | 20 |
| 2. Ödev | 20 |
| 3. Ödev | 20 |
| Toplam | 100 |
| 1. Final | 40 |
| 1. Yıl İçinin Başarıya | 60 |
| Toplam | 100 |
| AKTS - İş Yükü Etkinlik | Sayı | Süre (Saat) | Toplam İş Yükü (Saat) |
|---|---|---|---|
| Course Duration (Including the exam week: 16x Total course hours) | 16 | 2 | 32 |
| Assignment | 3 | 8 | 24 |
| Quiz | 1 | 7 | 7 |
| Mid-terms | 1 | 9 | 9 |
| Final examination | 1 | 11 | 11 |
| Hours for off-the-classroom study (Pre-study, practice) | 16 | 2 | 32 |
| Toplam İş Yükü | 115 | ||
| Toplam İş Yükü / 25 (Saat) | 4,6 | ||
| Dersin AKTS Kredisi | 5 | ||