Ders Adı Kodu Yarıyıl T+U Saat Kredi AKTS
Health Servıces Marketıng SAY 506 0 3 + 0 3 6
Ön Koşul Dersleri
Önerilen Seçmeli Dersler
Dersin Dili Türkçe
Dersin Seviyesi YUKSEK_LISANS
Dersin Türü Seçmeli
Dersin Koordinatörü Prof.Dr. NİLGÜN SARIKAYA
Dersi Verenler
Dersin Yardımcıları
Dersin Kategorisi Alanına Uygun Temel Öğretim
Dersin Amacı

It is aimed to make the students to deduce their entreprenuial characteristics, who are thought to have the features, knowledge and competencies to establish their own business in addition to being employers, and to develop the ability to use these competencies and knowledge.

Dersin İçeriği

In this course the conceptual framework of Entrepreneurship: concepts, approaches, culture, types, function and entrepreneurial fields and entrepreneurial process.

# Ders Öğrenme Çıktıları Öğretim Yöntemleri Ölçme Yöntemleri
1 To give basic concepts of entrepreneurship Lecture, Question-Answer, Discussion, Testing, Homework,
2 To deduce the entreprenurial characteristics Lecture, Question-Answer, Discussion, Testing, Homework,
3 To improve present entreprenurial characteristics Lecture, Discussion, Self Study, Testing, Homework,
4 To make the people, who want to be an entrepreneur, to learn the obstacles they can face and the encouragements they can benefit and to evaluate them. Lecture, Question-Answer, Discussion, Testing, Homework,
5 To make an efficient career planning by the way of learning the succesful entrpreneur stories Lecture, Question-Answer, Discussion, Testing, Homework,
Hafta Ders Konuları Ön Hazırlık
1 Basic Concepts of Entrepreneurship
2 Entrepreneurship Approaches
3 Entrepreneurship Culture
4 Entrepreneurship Types
5 Entrepreneurship Functions
6 Entrepreneurial Fields
7 Entrepreneurial Process
8 Business Idea and It´s Sources
9 Mid-term Exam
10 Business Idea development
11 Business Plan and It´s Components
12 Business Plan Preparation
13 Local, National and International Context of Entrepreneurship
14 General Appraisal
Kaynaklar
Ders Notu
Ders Kaynakları

Philip Kotler, Joel Shalowitz, Robert J. Stevens (2008). Strategic Marketing for Health Care Organizations. Jossey Bass, USA.

Regina Herzlinger (1997). Market Driven Health Care. Addison-Wesley Publishing Company, New York.

Philip Cooper (1994). Health Care Marketing. An Aspen Publication, USA.

Eric N. Berkowitz (2006). Essentials of Health Care Marketing. Jones and Barlett Publishers, Boston.

Mehmet Karafakıoğlu (1998). Sağlık Hizmetleri Pazarlaması. İstanbul Üniversitesi İşletme Fakültesi, Yayın No : 271, İstanbul.

Dilaver Tengilimoğlu (2011). Sağlık Hizmetleri Pazarlaması. Siyasal Kitabevi, Ankara.

Sıra Program Çıktıları Katkı Düzeyi
1 2 3 4 5
1 Understanding budgeting, financial reporting and control concepts, theories, laws, tools and practices X
2 Developing national and international health strategies and following changes X
3 To gain the ability to use statistical information to solve economic problems. X
4 Performing complex team tasks X
5 Ability to use quantitative and qualitative research methods X
6 Using quantitative and qualitative research methods in solving problems X
7 Evaluation: Understanding the basic ideas of stakeholders and making successful suggestions for improvement strategies X
8 Data Analysis and Presentation: To be able to interpret existing data and to use the information obtained in organizational development and change in order to manage organizations successfully. X
9 Contributing to the production of values that support the competitive power and sustainability of health institutions X
10 Collaborating with patients and healthcare professionals to develop strategies that will positively affect patient treatment and care X
Değerlendirme Sistemi
Yarıyıl Çalışmaları Katkı Oranı
1. Performans Görevi (Seminer) 50
1. Ödev 50
Toplam 100
1. Yıl İçinin Başarıya 50
1. Final 50
Toplam 100
AKTS - İş Yükü Etkinlik Sayı Süre (Saat) Toplam İş Yükü (Saat)
Course Duration (Including the exam week: 16x Total course hours) 16 3 48
Hours for off-the-classroom study (Pre-study, practice) 16 3 48
Final examination 1 14 14
Assignment 1 25 25
Performance Task (Seminar) 1 15 15
Toplam İş Yükü 150
Toplam İş Yükü / 25 (Saat) 6
Dersin AKTS Kredisi 6