| Ders Adı | Kodu | Yarıyıl | T+U Saat | Kredi | AKTS |
|---|---|---|---|---|---|
| Communıcatıon and Advertısıng | SAU 256 | 0 | 2 + 0 | 2 | 5 |
| Ön Koşul Dersleri | |
| Önerilen Seçmeli Dersler | |
| Dersin Dili | Türkçe |
| Dersin Seviyesi | Lisans |
| Dersin Türü | Seçmeli |
| Dersin Koordinatörü | Öğr.Gör. GÖKÇE BÜYÜKŞENGÜR |
| Dersi Verenler | Öğr.Gör. GÖKÇE BÜYÜKŞENGÜR, |
| Dersin Yardımcıları | |
| Dersin Kategorisi | Genel Eğitim |
| Dersin Amacı | This course provide to students, knows basic elements of communication and be able to use it and knows to institutional communication and advertising. |
| Dersin İçeriği |
| # | Ders Öğrenme Çıktıları | Öğretim Yöntemleri | Ölçme Yöntemleri |
|---|---|---|---|
| 1 | Identify basic elements of communication | Lecture, Discussion, Drilland Practice, | Testing, Homework, |
| 2 | Distinguish and knows the of communication | Lecture, Question-Answer, Discussion, Drilland Practice, | Testing, Homework, |
| 3 | Uses communication informations in his/her field. | Lecture, Question-Answer, Discussion, Drilland Practice, Role Playing, Case Study, | Testing, Homework, |
| 4 | Knows information about advertising history. | Lecture, Question-Answer, Demonstration, | Testing, Homework, |
| 5 | Explain relation between development of mass communication and development of advertising. | Lecture, Question-Answer, Discussion, Brain Storming, | Testing, Homework, |
| 6 | Knows famous advertises in history of advertising | Lecture, Question-Answer, Demonstration, | Testing, Homework, |
| Hafta | Ders Konuları | Ön Hazırlık |
|---|---|---|
| 1 | Concept and Definition of communication | |
| 2 | Process and Models of Communication | |
| 3 | Institutional Communication | |
| 4 | Concept and Development of Mass Communication | |
| 5 | Concept and Development of Mass Communication | |
| 6 | Mass Communication and Advertising | |
| 7 | The History of Advertising | |
| 8 | Advertising in Turkey | |
| 9 | Advertising in Turkey | |
| 10 | Famous ads and masters | |
| 11 | Famous ads and masters | |
| 12 | Famous ads and masters | |
| 13 | Famous ads and masters | |
| 14 | Famous ads and masters |
| Kaynaklar | |
|---|---|
| Ders Notu | |
| Ders Kaynakları | |
| Sıra | Program Çıktıları | Katkı Düzeyi | |||||
|---|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | To have advanced knowledge and equipment in the field of Visual Communication (Multimedia, Photography, Cinema, Graphic Design), to be able to use the theoretical and practical knowledge acquired in this field; To be able to discuss, to interpret scientifically and to be able to evaluate. | X | |||||
| 2 | To know and understand basic art principles and to be able to adapt them to the field of Visual Communication Design. | ||||||
| 3 | To have knowledge of computer aided design; To have knowledge about design techniques and methods in different fields and to be able to apply them. | X | |||||
| 4 | To be able to critically evaluate the knowledge and skills acquired in the field of visual communication design, to identify learning needs and to direct their learning throughout life. | X | |||||
| 5 | To be able to define problems related to visual communication design, to develop solutions based on evidence and research. | X | |||||
| 6 | To be able to inform people and institutions about visual communication design issues; To be able to convey their thoughts and solutions to problems in written and verbal form, to support them with quantitative and qualitative data and share them with experts and non-experts. | X | |||||
| 7 | To be able to benefit from other disciplines that form the basis of visual communication design by paying attention to interdisciplinary interaction, to have basic knowledge about these disciplines and to create a basis for mutual interaction in different fields. | X | |||||
| 8 | To be able to take responsibility individually and as a group member to solve unforeseen and complex problems encountered in practice; To have effective communication skills. | X | |||||
| 9 | To have the capacity to perceive, think, design, apply, analyze and interpret multidimensionally. | X | |||||
| 10 | To have knowledge about the legal regulations and procedures in the relevant field of art. | X | |||||
| 11 | To be able to follow information about visual communication design using a foreign language. | ||||||
| 12 | To have competence in the production standards of the field and to be able to use the information and communication technologies required by the field. | ||||||
| 13 | To have social, scientific and ethical values ??in the stages of collection, interpretation, announcement and application of data related to visual communication. | ||||||
| 14 | To be able to transform abstract and concrete concepts into creative thinking, innovative and original works, based on the versatile and open-minded thinking model. | ||||||
| 15 | To have aesthetic awareness. | ||||||
| Değerlendirme Sistemi | |
|---|---|
| Yarıyıl Çalışmaları | Katkı Oranı |
| 1. Ara Sınav | 30 |
| 1. Kısa Sınav | 20 |
| 1. Ödev | 30 |
| 1. Sözlü Sınav | 20 |
| Toplam | 100 |
| 1. Yıl İçinin Başarıya | 60 |
| 1. Final | 40 |
| Toplam | 100 |
| AKTS - İş Yükü Etkinlik | Sayı | Süre (Saat) | Toplam İş Yükü (Saat) |
|---|---|---|---|
| Course Duration (Including the exam week: 16x Total course hours) | 16 | 2 | 32 |
| Hours for off-the-classroom study (Pre-study, practice) | 16 | 2 | 32 |
| Mid-terms | 1 | 10 | 10 |
| Quiz | 1 | 5 | 5 |
| Assignment | 1 | 20 | 20 |
| Oral Examination | 1 | 10 | 10 |
| Final examination | 1 | 4 | 4 |
| Toplam İş Yükü | 113 | ||
| Toplam İş Yükü / 25 (Saat) | 4,52 | ||
| Dersin AKTS Kredisi | 5 | ||