Ders Adı | Kodu | Yarıyıl | T+U Saat | Kredi | AKTS |
---|---|---|---|---|---|
Brand Management | SAU 560 | 0 | 2 + 0 | 2 | 5 |
Ön Koşul Dersleri | |
Önerilen Seçmeli Dersler | |
Dersin Dili | Türkçe |
Dersin Seviyesi | Lisans |
Dersin Türü | Seçmeli |
Dersin Koordinatörü | Prof.Dr. FARUK ANIL KONUK |
Dersi Verenler | Prof.Dr. FARUK ANIL KONUK, |
Dersin Yardımcıları | |
Dersin Kategorisi | Diğer |
Dersin Amacı | |
Dersin İçeriği |
# | Ders Öğrenme Çıktıları | Öğretim Yöntemleri | Ölçme Yöntemleri |
---|---|---|---|
1 | Lecture, Question-Answer, Discussion, | Testing, Homework, | |
2 | Discussion, Question-Answer, Lecture, | Homework, Testing, | |
3 | Discussion, Question-Answer, Lecture, | Homework, Testing, | |
4 | Discussion, Question-Answer, Lecture, | Homework, Testing, | |
5 | Define brand concept and its importance for producers, retailers and consumers. | Lecture, Discussion, | Homework, Testing, |
6 | Define, brand image, brand personality, brand loyalty, brand awareness and give examples from application. | Discussion, Lecture, | Testing, Homework, |
7 | Define brand equity and have knowledge how to measure it. | Discussion, Lecture, | Testing, Homework, |
8 | Have knowledge about branding strategies that busineses apply and give examples | Discussion, Lecture, | Testing, Homework, |
Hafta | Ders Konuları | Ön Hazırlık |
---|---|---|
1 | Definition of a brand | |
2 | Brand Management and Branding Decisions | |
3 | Brand Management and Branding Decisions | |
4 | Brand Awareness, Brand Image, Brand Personality | |
5 | Brand Positioning | |
6 | Customer-Based Brand Equity | |
7 | Competitive Brand Strategies | |
8 | Mid-term exam | |
9 | Compeititve Brand Stratgies | |
10 | Brand Extentions | |
11 | Integrated Marketing Communications | |
12 | Customer Relationship Management | |
13 | Private Label Branding Strategies | |
14 | Case Study |
Kaynaklar | |
---|---|
Ders Notu | |
Ders Kaynakları |
Sıra | İŞLETME BÖLÜMÜ Program Çıktıları | Katkı Düzeyi | |||||
---|---|---|---|---|---|---|---|
1 | 2 | 3 | 4 | 5 | |||
1 | Our students will have fundamental knowledge in business administration. | ||||||
2 | Our students will be able to work in teams, and share information with team members in tasks of business administration | ||||||
3 | Our students will identify and analyse problems to offer solutions in tasks of business administration. | ||||||
4 | Our students will participate in projects about business administration process and tasks. | ||||||
5 | Our students will accept responsibility in order to conclude tasks of business administration. | ||||||
6 | Our students will define ethical problems in work environment and generate solutions. | ||||||
7 | Our students can transfer their knowledge and suggestions with technology supported tools and written communication skills. | ||||||
8 | Our students can transfer their knowledge and suggestions by written and verbal communication skills. |
Sıra | İŞLETME FAKÜLTESİ Program Çıktıları | Katkı Düzeyi | |||||
---|---|---|---|---|---|---|---|
1 | 2 | 3 | 4 | 5 | |||
1 | Our students will have fundamental knowledge in business administration. | X | |||||
2 | Our students will be able to work in teams, and share information with team members in tasks of business administration | X | |||||
3 | Our students will identify and analyse problems to offer solutions in tasks of business administration. | X | |||||
4 | Our students will participate in projects about business administration process and tasks. | X | |||||
5 | Our students will accept responsibility in order to conclude tasks of business administration. | X | |||||
6 | Our students will define ethical problems in work environment and generate solutions. | X | |||||
7 | Our students can transfer their knowledge and suggestions with technology supported tools and written communication skills. | X | |||||
8 | Our students can transfer their knowledge and suggestions by written and verbal communication skills. | X |
Değerlendirme Sistemi | |
---|---|
Yarıyıl Çalışmaları | Katkı Oranı |
1. Ödev | 20 |
2. Ödev | 10 |
3. Ödev | 10 |
1. Ara Sınav | 60 |
Toplam | 100 |
1. Yıl İçinin Başarıya | 50 |
1. Final | 50 |
Toplam | 100 |
AKTS - İş Yükü Etkinlik | Sayı | Süre (Saat) | Toplam İş Yükü (Saat) |
---|---|---|---|
Course Duration (Including the exam week: 16x Total course hours) | 16 | 2 | 32 |
Hours for off-the-classroom study (Pre-study, practice) | 16 | 2 | 32 |
Mid-terms | 1 | 20 | 20 |
Quiz | 2 | 15 | 30 |
Assignment | 1 | 10 | 10 |
Toplam İş Yükü | 124 | ||
Toplam İş Yükü / 25 (Saat) | 4,96 | ||
Dersin AKTS Kredisi | 5 |