| Ders Adı | Kodu | Yarıyıl | T+U Saat | Kredi | AKTS |
|---|---|---|---|---|---|
| Socıal Medıa and Hrm | IKY 482 | 8 | 2 + 0 | 2 | 5 |
| Ön Koşul Dersleri | |
| Önerilen Seçmeli Dersler | |
| Dersin Dili | Türkçe |
| Dersin Seviyesi | Lisans |
| Dersin Türü | Seçmeli |
| Dersin Koordinatörü | Prof.Dr. TÜRKER BAŞ |
| Dersi Verenler | |
| Dersin Yardımcıları | Res.Asst.Gülcan KAHRAMAN |
| Dersin Kategorisi | Diğer |
| Dersin Amacı | Develop an in-depth understanding about social media, social media tools and technologies. To teach the usage of social media in human resource management issues. To create a social media strategy. To teach integration of traditional human resources practices with social media. |
| Dersin İçeriği | Course content to students about the world of Web 2.0 so as to give a wider viewing angle and created a deep sense. Under the program, social media, HR recruitment, communication, the use of functions in the formation of employer branding, powerful Web 2.0 tools will be given. |
| # | Ders Öğrenme Çıktıları | Öğretim Yöntemleri | Ölçme Yöntemleri |
|---|---|---|---|
| 1 | To understand the effect of technological and socio-cultural changes on communication, job search behavior. Companies´ attitudes toward change. | Lecture, Question-Answer, Discussion, | Testing, |
| 2 | The benefits that social media can provide to the Human Resources function. The maximization of these benefits. | Lecture, Question-Answer, Discussion, | Testing, |
| 3 | Social Media tools and technologies, their development trends | Lecture, Question-Answer, Discussion, | Testing, Homework, |
| 4 | Basic and advanced features of social media tools, their role in professional life, their benefits to the human resources functions. | Lecture, Question-Answer, Discussion, | Testing, Homework, |
| 5 | Social and digital media, Internet traffic (Search Engine Optimization (SEO), traffic delivery, organic traffic, paid traffic, search engines) | Lecture, Question-Answer, Discussion, | Testing, Homework, |
| 6 | The basic legal regulations, hazardous areas. Ethical guidelines must be followed in social media. | Question-Answer, Discussion, Lecture, | Testing, Homework, |
| 7 | Social Media Policy - Social Media Guide relationship, the creation of Social Media Policy. | Lecture, Question-Answer, Discussion, | Testing, Homework, |
| 8 | The use of social media for recruitment | Lecture, Question-Answer, Discussion, | Testing, Homework, |
| 9 | To identify social media strategy and to create a social media plan. | Lecture, Question-Answer, Discussion, | Project / Design, Performance Task, |
| Hafta | Ders Konuları | Ön Hazırlık |
|---|---|---|
| 1 | To understand social media. The basic properties of Web 2.0, its relationship with HRM. | |
| 2 | Social media and Change:Technological and socio-cultural changes, its effect of organizational communication and job search behavior.. | |
| 3 | Social Media Tools and Technologies and their development trends: Linkedin, Facebook, Twitter | |
| 4 | Social Media Tools and Technologies and their development trends: Google +, Tumblr, Foursquare ve Pinterest | |
| 5 | Social and digital media internet traffic (Search Engine Optimization (SEO), traffic delivery, organic traffic, paid traffic, search engines) | |
| 6 | Online trend monitoring. Trend creation. To identify opportunities and generate new ideas that will contribute to human resources. | |
| 7 | Content Creation: To determine the HR content in social media. Tools and technologies used to create the content. | |
| 8 | Preventing and Managing Crises: The monitoring of employer brand and reputation in social media. To read the silence before the crisis, to manage complaints and crises. | |
| 9 | Legal and Ethical Issues: The basic legal acts, hazardous areas. Practical advices for legal issues. Ethical guidelines must be followed in social media | |
| 10 | Creating a Social Media Policy: The need for Social Media Policy. Basic requirements. Social Media Policy - Social Media Guide relationship, the creation of Social Media Policy. | |
| 11 | Communicating Agencies: Select the right agency, to brief the agency to monitor and evaluate activities. | |
| 12 | Using Social Networks for Recruitment to reach passive candidates, increase the rate of response, to establish long term relationships based on trust, to create a pool of qualified candidates. | |
| 13 | Determination of Social Media Strategy and the creation of Social Media Plan: Case Study | |
| 14 | Determination of Social Media Strategy and the creation of Social Media Plan: Case Study |
| Kaynaklar | |
|---|---|
| Ders Notu | |
| Ders Kaynakları | |
| Sıra | Program Çıktıları | Katkı Düzeyi | |||||
|---|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Our students will have fundamental knowledge in business administration. | X | |||||
| 2 | Our students will be able to work in teams, and share information with team members in tasks of business administration | X | |||||
| 3 | Our students will identify and analyse problems to offer solutions in tasks of business administration. | X | |||||
| 4 | Our students will participate in projects about business administration process and tasks. | X | |||||
| 5 | Our students will accept responsibility in order to conclude tasks of business administration. | X | |||||
| 6 | Our students will define ethical problems in work environment and generate solutions. | X | |||||
| 7 | Our students can transfer their knowledge and suggestions with technology supported tools and written communication skills. | X | |||||
| 8 | Our students can transfer their knowledge and suggestions by written and verbal communication skills. | X | |||||
| Değerlendirme Sistemi | |
|---|---|
| Yarıyıl Çalışmaları | Katkı Oranı |
| 1. Ara Sınav | 70 |
| 1. Ödev | 10 |
| 2. Ödev | 10 |
| 3. Ödev | 10 |
| Toplam | 100 |
| 1. Yıl İçinin Başarıya | 50 |
| 1. Final | 50 |
| Toplam | 100 |
| AKTS - İş Yükü Etkinlik | Sayı | Süre (Saat) | Toplam İş Yükü (Saat) |
|---|---|---|---|
| Course Duration (Including the exam week: 16x Total course hours) | 16 | 3 | 48 |
| Hours for off-the-classroom study (Pre-study, practice) | 16 | 1 | 16 |
| Mid-terms | 1 | 10 | 10 |
| Assignment | 3 | 15 | 45 |
| Final examination | 1 | 15 | 15 |
| Toplam İş Yükü | 134 | ||
| Toplam İş Yükü / 25 (Saat) | 5,36 | ||
| Dersin AKTS Kredisi | 5 | ||