Course Name Code Semester T+U Hours Credit ECTS
Pricing In Marketing ISL 460 8 2 + 0 2 5
Precondition Courses
Recommended Optional Courses
Course Language Turkish
Course Level Bachelor's Degree
Course Type Optional
Course Coordinator Prof.Dr. FARUK ANIL KONUK
Course Lecturers Prof.Dr. FARUK ANIL KONUK,
Course Assistants
Course Category Other
Course Objective

Bu derste fiyatlandırmanın pazarlama bakış açısıyla ele alınması ve fiyatlandırma stratejileri hakkında bilgi verilmesi amaçlanmaktadır.

Course Content

Fiyat kavramı, başa baş analizi, kar marjı, algılanan değer, Fiyatlandırma ve Tüketim, fiyatlandırma stratejileri, internette fiyatlandırma, fiyatlandırma ve etik, ürün hayat eğrisi ve fiyatlandırma

# Course Learning Outcomes Teaching Methods Assessment Methods
1 Interprete and analyse the relationship between perceived value and the price Discussion, Lecture, Testing, Homework,
2 Provide implications about consumer behavior and the price. Discussion, Lecture, Testing, Homework,
3 Give imformation about the pricing strategies. Discussion, Lecture, Testing, Homework,
4 Provide implications about how pricing can be used as ana competitive advantage. Discussion, Lecture, Testing, Homework,
5 Have knowlegde about the pricing in the internet. Discussion, Lecture, Testing, Homework,
Week Course Topics Preliminary Preparation
1 The basic concepts of marketing
2 The concept of pricing, break-even analysis, profir margin
3 Perceived value and pricing
4 Pricing and consumption
5 Pricing for new products
6 Pricing and competition
7 Product lifecycle and pricing
8 Mid-terme exam
9 Pricing strategies
10 Pricing strategies
11 Pricing in internet
12 Pricing in retailing
13 Ethics in pricing
14 Case studies
Resources
Course Notes
Course Resources

Gülfidan, İ. (2011), Fiyatlandırma : Harvard Business Review, MESS, İstanbul

 

Nagle, T.T. ve Hogan, J.E. (2006), The strategy and tactics of pricing : a guide to growing more profitably,  4th. Edition, , Pearson/Prentice Hall, Upper Saddle River, NJ

 Özcan, K. (2015). Pazarlamada Fiyat, Davranışsal Bir Yaklaşım, Akademisyen Kitabevi.

  Remzi ALTUNIŞIK, Şuayb ÖZDEMİR ve Ömer TORLAK, (2015), Modern Pazarlama, Değişim Yayınları, 6 baskı. 

Order Program Outcomes Level of Contribution
1 2 3 4 5
1 Our students will have fundamental knowledge in business administration. X
2 Our students will be able to work in teams, and share information with team members in tasks of business administration X
3 Our students will identify and analyse problems to offer solutions in tasks of business administration. X
4 Our students will participate in projects about business administration process and tasks. X
5 Our students will accept responsibility in order to conclude tasks of business administration. X
6 Our students will define ethical problems in work environment and generate solutions. X
7 Our students can transfer their knowledge and suggestions with technology supported tools and written communication skills. X
8 Our students can transfer their knowledge and suggestions by written and verbal communication skills. X
Evaluation System
Semester Studies Contribution Rate
1. Ödev 10
Total 10
1. Yıl İçinin Başarıya 50
1. Final 50
Total 100
ECTS - Workload Activity Quantity Time (Hours) Total Workload (Hours)
Course Duration (Including the exam week: 16x Total course hours) 16 3 48
Hours for off-the-classroom study (Pre-study, practice) 16 2 32
Mid-terms 1 15 15
Quiz 1 5 5
Assignment 2 5 10
Final examination 1 20 20
Total Workload 130
Total Workload / 25 (Hours) 5.2
dersAKTSKredisi 5