Course Name Code Semester T+U Hours Credit ECTS
Marketing Ethics ISL 422 8 2 + 0 2 5
Precondition Courses
Recommended Optional Courses
Course Language Turkish
Course Level Bachelor's Degree
Course Type Optional
Course Coordinator Doç.Dr. EMRE YILDIRIM
Course Lecturers Doç.Dr. EMRE YILDIRIM,
Course Assistants
Course Category Basic Teaching Suitable For Field
Course Objective

In parallel with the legal dimension of marketing practices gaining importance, the issue of marketing ethics has also begun to be questioned. In this course, it is aimed to teach the subject of marketing ethics in conceptual and measurement dimensions and to achieve social and social gains.

Course Content

In this course, the basic concepts of marketing ethics, the relationship between ethics and morality, the philosophical dimension of ethics, practical examples and case studies, how to measure and research ethics will be discussed within the framework of a detailed literature review.

# Course Learning Outcomes Teaching Methods Assessment Methods
1 To define mobility and ethics marketing concepts. Lecture, Question-Answer, Discussion, Homework, Testing, Performance Task,
2 To identifyet ethics marketing tools and platforms, and analyze the elements of the ethics marketing environment. Discussion, Question-Answer, Lecture, Performance Task, Testing, Homework,
3 To describe and interpret the causes of consumer behavior in ethics marketing environment and develop strategies for the proper market segments Brain Storming, Group Study, Discussion, Question-Answer, Lecture, Homework, Testing, Performance Task,
4 To plan and manage ethics location-based marketing strategies. Group Study, Drilland Practice, Discussion, Question-Answer, Lecture, Performance Task, Testing, Homework,
5 To analyze advertising, communication and permission marketing applications on ethics platforms. Discussion, Question-Answer, Lecture, Self Study, Performance Task, Testing, Homework,
6 To develop a business strategy in accordance with aethics marketing campaign. Question-Answer, Discussion, Drilland Practice, Group Study, Brain Storming, Lecture, Performance Task, Homework, Testing,
Week Course Topics Preliminary Preparation
1 What is ethics? Relationship between Ethics and Morality Ethical Responsibility Relations
2 Responsibility Concepts, Social Responsibility, Social responsibility in marketing, Corporate Social Responsibility
3 Philosophical and Theoretical Perspectives on Ethics
4 Ethical Issues Related to Marketing Ethics Marketing Concept Models
5 Ethical Dilemmas in management
6 Ethics in Marketing Research
8 Ethics in Marketing Communications and APPLICATIONS
9 Mid-term Exam
10 Competition and Ethics in Marketing
11 Ethical Consumers and Consumer Protection Act
12 Special Topics in Ethics
13 Code of Ethical Business Conduct
14 Ethical Decision Making Process
Course Notes
Course Resources

Yıldırım, E. and  Mert, K. (2020). Etik Pazarlama Yolunda Neyi, Nasıl Yapma(ma)lı? Ankara: Gazi Kitabevi.

Order Program Outcomes Level of Contribution
1 2 3 4 5
1 Our students will have fundamental knowledge in business administration. X
2 Our students will be able to work in teams, and share information with team members in tasks of business administration X
3 Our students will identify and analyse problems to offer solutions in tasks of business administration. X
4 Our students will participate in projects about business administration process and tasks. X
5 Our students will accept responsibility in order to conclude tasks of business administration. X
6 Our students will define ethical problems in work environment and generate solutions. X
7 Our students can transfer their knowledge and suggestions with technology supported tools and written communication skills. X
8 Our students can transfer their knowledge and suggestions by written and verbal communication skills. X
Evaluation System
Semester Studies Contribution Rate
1. Ödev 30
1. Ara Sınav 50
1. Kısa Sınav 10
2. Kısa Sınav 10
Total 100
1. Yıl İçinin Başarıya 50
1. Final 50
Total 100
ECTS - Workload Activity Quantity Time (Hours) Total Workload (Hours)
Course Duration (Including the exam week: 16x Total course hours) 16 3 48
Hours for off-the-classroom study (Pre-study, practice) 16 1 16
Mid-terms 1 10 10
Assignment 2 10 20
Performance Task (Application) 1 15 15
Final examination 1 20 20
Total Workload 129
Total Workload / 25 (Hours) 5.16
dersAKTSKredisi 5