Ders Adı | Kodu | Yarıyıl | T+U Saat | Kredi | AKTS |
---|---|---|---|---|---|
Internet Marketıng | ISL 328 | 6 | 2 + 0 | 2 | 5 |
Ön Koşul Dersleri | |
Önerilen Seçmeli Dersler | |
Dersin Dili | Türkçe |
Dersin Seviyesi | Lisans |
Dersin Türü | Seçmeli |
Dersin Koordinatörü | Dr.Öğr.Üyesi AYHAN SERHATERİ |
Dersi Verenler | |
Dersin Yardımcıları | Res.Asst. Emre YILDIRIM |
Dersin Kategorisi | Diğer |
Dersin Amacı | Tecnological improvements has been recognized by business life with internet usage. This, encorages new business areas to working place. İnternet marketing, in this manner, is a new concept for business people. Therefore, knowledge missing will be increased by this course. |
Dersin İçeriği | Communication technology and İnternet will be tought in this course. İmprovement of İnternet, internet opportunities in terms of marketing, marketing problems in the İnternet and solutions seeking, İnternet as a marketing intermediary, İnternet as an advertisement and Sales intermediary, Benchmarking İnternet with other mediums. |
# | Ders Öğrenme Çıktıları | Öğretim Yöntemleri | Ölçme Yöntemleri |
---|---|---|---|
1 | To use management and technological medhods as MIS for Analitical Thinging. | Lecture, Drilland Practice, Demonstration, Group Study, | Testing, Homework, |
2 | To operate interdisiplinmary team work | Lecture, Group Study, | Testing, Homework, |
3 | To demonstrate Lifetime learning behavior as an innovator and enterpreneur | Lecture, Drilland Practice, Demonstration, Group Study, | Testing, Homework, |
4 | To use ability for communication | Lecture, Discussion, Demonstration, | Testing, Homework, |
5 | To use internet opportunities | Lecture, Motivations to Show, | Testing, Homework, |
6 | To apply İnternet capabilities for marketing | Lecture, Group Study, | Testing, Homework, |
7 | |||
8 | |||
9 | |||
10 | |||
11 | |||
12 | |||
13 | |||
14 | |||
15 |
Hafta | Ders Konuları | Ön Hazırlık |
---|---|---|
1 | Internet as a direct marketing intermediary | |
2 | Beginning of the Internet | |
3 | Markets in the Internet | |
4 | Superiority of the Internet Marketing | |
5 | Structure for Internet Marketing | |
6 | Marketing Process via Internet | |
7 | Improvement of Marketing Mix in terms of Internet | |
8 | Virtual Shopping Models | |
9 | Midterm Exam | |
10 | Marketing Strategies in the Internet | |
11 | Marketing researches in the Internet | |
12 | Advertising in the Internet | |
13 | Marketing Aplications in the Internet | |
14 | Facing Problems in the Internet |
Kaynaklar | |
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Ders Notu | |
Ders Kaynakları |
Sıra | Program Çıktıları | Katkı Düzeyi | |||||
---|---|---|---|---|---|---|---|
1 | 2 | 3 | 4 | 5 | |||
1 | Our students will have fundamental knowledge in business administration. | X | |||||
2 | Our students will be able to work in teams, and share information with team members in tasks of business administration | X | |||||
3 | Our students will identify and analyse problems to offer solutions in tasks of business administration. | X | |||||
4 | Our students will participate in projects about business administration process and tasks. | X | |||||
5 | Our students will accept responsibility in order to conclude tasks of business administration. | X | |||||
6 | Our students will define ethical problems in work environment and generate solutions. | X | |||||
7 | Our students can transfer their knowledge and suggestions with technology supported tools and written communication skills. | X | |||||
8 | Our students can transfer their knowledge and suggestions by written and verbal communication skills. | X |
Değerlendirme Sistemi | |
---|---|
Yarıyıl Çalışmaları | Katkı Oranı |
1. Ödev | 25 |
2. Ödev | 25 |
1. Ara Sınav | 25 |
1. Performans Görevi (Seminer) | 25 |
Toplam | 100 |
1. Yıl İçinin Başarıya | 50 |
1. Final | 50 |
Toplam | 100 |
AKTS - İş Yükü Etkinlik | Sayı | Süre (Saat) | Toplam İş Yükü (Saat) |
---|---|---|---|
Course Duration (Including the exam week: 16x Total course hours) | 16 | 3 | 48 |
Hours for off-the-classroom study (Pre-study, practice) | 16 | 2 | 32 |
Mid-terms | 1 | 10 | 10 |
Assignment | 2 | 15 | 30 |
Final examination | 1 | 10 | 10 |
Toplam İş Yükü | 130 | ||
Toplam İş Yükü / 25 (Saat) | 5,2 | ||
Dersin AKTS Kredisi | 5 |