| Ders Adı | Kodu | Yarıyıl | T+U Saat | Kredi | AKTS |
|---|---|---|---|---|---|
| Green Marketıng | ISL 457 | 7 | 2 + 0 | 2 | 5 |
| Ön Koşul Dersleri | |
| Önerilen Seçmeli Dersler | |
| Dersin Dili | Türkçe |
| Dersin Seviyesi | Lisans |
| Dersin Türü | Seçmeli |
| Dersin Koordinatörü | Prof.Dr. FARUK ANIL KONUK |
| Dersi Verenler | Prof.Dr. FARUK ANIL KONUK, |
| Dersin Yardımcıları | |
| Dersin Kategorisi | Diğer |
| Dersin Amacı | In this course, it is aimed to give information about the concept of green marketing and green marketing strategies with examples. |
| Dersin İçeriği | The couse inclues, the concept of green marketing, green consumer, green product strategy, green marketing mix, pricing, promotion and distribution strategies, exmaples of green marketing. |
| # | Ders Öğrenme Çıktıları | Öğretim Yöntemleri | Ölçme Yöntemleri |
|---|---|---|---|
| 1 | Define the concept of green marketing | Lecture, Question-Answer, | Testing, |
| 2 | Analyze the green marketing strategies | Question-Answer, Lecture, | Homework, Testing, |
| 3 | Have knowledge about green marketing mix. | Question-Answer, Lecture, | Testing, Homework, |
| 4 | Have knowledge about green marketing applications. | Question-Answer, Lecture, | Testing, Homework, |
| 5 | Learn the advantages of green marketing for companies. | Question-Answer, Lecture, | Testing, Homework, |
| Hafta | Ders Konuları | Ön Hazırlık |
|---|---|---|
| 1 | The concept of environmentalism | |
| 2 | The concept of green marketing and its importance | |
| 3 | Green consumers | |
| 4 | The steps of greeen marketing | |
| 5 | Market segmentation and target market in green marketing | |
| 6 | The concept of green product and green brand | |
| 7 | Pricing of green products | |
| 8 | Mid-term exam | |
| 9 | Green marketing communication | |
| 10 | Distribution in green marketing | |
| 11 | Green marketing strategies | |
| 12 | Green marketing planning | |
| 13 | Examples of greeen marketing applications | |
| 14 | Examples of greeen marketing applications |
| Kaynaklar | |
|---|---|
| Ders Notu | |
| Ders Kaynakları | Uydacı, M. (2011), Yeşil Pazarlama, Türkmen Kitabevi, İstanbul Ottman, J. (2011), The New Rules of Green Marketing: Strategies, Tools, and Inspiration for Sustainable Branding. Greenleaf Publishing, USA. Dahlstrom, (2011). Green Marketing Management, USA. |
| Sıra | Program Çıktıları | Katkı Düzeyi | |||||
|---|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Our students will have fundamental knowledge in business administration. | X | |||||
| 2 | Our students will be able to work in teams, and share information with team members in tasks of business administration | X | |||||
| 3 | Our students will identify and analyse problems to offer solutions in tasks of business administration. | X | |||||
| 4 | Our students will participate in projects about business administration process and tasks. | X | |||||
| 5 | Our students will accept responsibility in order to conclude tasks of business administration. | X | |||||
| 6 | Our students will define ethical problems in work environment and generate solutions. | X | |||||
| 7 | Our students can transfer their knowledge and suggestions with technology supported tools and written communication skills. | X | |||||
| 8 | Our students can transfer their knowledge and suggestions by written and verbal communication skills. | X | |||||
| Değerlendirme Sistemi | |
|---|---|
| Yarıyıl Çalışmaları | Katkı Oranı |
| 1. Ara Sınav | 60 |
| 1. Ödev | 20 |
| 2. Ödev | 10 |
| 3. Ödev | 10 |
| Toplam | 100 |
| 1. Final | 50 |
| 1. Yıl İçinin Başarıya | 50 |
| Toplam | 100 |
| AKTS - İş Yükü Etkinlik | Sayı | Süre (Saat) | Toplam İş Yükü (Saat) |
|---|---|---|---|
| Course Duration (Including the exam week: 16x Total course hours) | 14 | 3 | 42 |
| Hours for off-the-classroom study (Pre-study, practice) | 14 | 1 | 14 |
| Mid-terms | 1 | 12 | 12 |
| Quiz | 2 | 4 | 8 |
| Assignment | 2 | 14 | 28 |
| Final examination | 1 | 18 | 18 |
| Toplam İş Yükü | 122 | ||
| Toplam İş Yükü / 25 (Saat) | 4,88 | ||
| Dersin AKTS Kredisi | 5 | ||