Course Name Code Semester T+U Hours Credit ECTS
Innovation and New Product Development ISL 340 6 2 + 0 2 5
Precondition Courses
Recommended Optional Courses
Course Language Turkish
Course Level Bachelor's Degree
Course Type Optional
Course Coordinator Doç.Dr. HAYRETTİN ZENGİN
Course Lecturers
Course Assistants Res.Asst.Yusuf ARSLAN
Course Category Other
Course Objective The aim of this course is to enrich undergarduates students’ conceptual and practical knowledge retaled to new product development. From the creation of new product idea through the commercialization of product, each phases of new product development is examined and knowledge about the techniques used during new product development is given.
Course Content Concepts of creativeness and new product development, analysis of alternative strategies related to new product development, describing the process of new product development, analysis of each phases of the process of new product development, project study
# Course Learning Outcomes Teaching Methods Assessment Methods
1 Ability to assess the core concepts in the topic of new product development Lecture, Question-Answer, Discussion, Demonstration, Testing, Homework,
2 Ability to comment on the process of new product development via different dimentions. Lecture, Discussion, Demonstration, Case Study, Testing, Homework,
3 Ability to explicate the socio-economical factors affecting the process of new product development Lecture, Question-Answer, Discussion, Case Study, Testing, Homework,
4 Ability to analyze the different strategies concerning new product development Lecture, Question-Answer, Discussion, Group Study, Testing, Homework,
5 Ability to explicate the creation of value provided by new product development Lecture, Question-Answer, Discussion, Group Study, Testing, Homework,
6 Ability to propose the failure reasons of new product Lecture, Question-Answer, Discussion, Group Study, Testing, Homework,
Week Course Topics Preliminary Preparation
1 Concept of new product
2 Importance of new product
3 Driving forces of businesses stimulating new product development
4 Core concepts related to new product development
5 Factors affecting the process of new product development
6 Forming the new product ideas
7 Reviewing and filtering the ideas.
8 Developing the concept and internal test
9 Mid-Term
10 Market and economic analysis
11 Prototype product and market test
12 Commercializing the product
13 Value creation provided by new product
14 Failure reasons of new product
Resources
Course Notes
Course Resources
Order Program Outcomes Level of Contribution
1 2 3 4 5
1 Our students will have fundamental knowledge in business administration. X
2 Our students will be able to work in teams, and share information with team members in tasks of business administration X
3 Our students will identify and analyse problems to offer solutions in tasks of business administration. X
4 Our students will participate in projects about business administration process and tasks. X
5 Our students will accept responsibility in order to conclude tasks of business administration. X
6 Our students will define ethical problems in work environment and generate solutions. X
7 Our students can transfer their knowledge and suggestions with technology supported tools and written communication skills. X
8 Our students can transfer their knowledge and suggestions by written and verbal communication skills. X
Evaluation System
Semester Studies Contribution Rate
1. Ara Sınav 80
1. Kısa Sınav 5
1. Ödev 10
2. Kısa Sınav 5
Total 100
1. Yıl İçinin Başarıya 50
1. Final 50
Total 100
ECTS - Workload Activity Quantity Time (Hours) Total Workload (Hours)
Course Duration (Including the exam week: 16x Total course hours) 16 3 48
Hours for off-the-classroom study (Pre-study, practice) 16 1 16
Mid-terms 1 15 15
Quiz 2 5 10
Assignment 1 15 15
Performance Task (Laboratory) 1 15 15
Final examination 1 15 15
Total Workload 134
Total Workload / 25 (Hours) 5.36
dersAKTSKredisi 5