Course Name Code Semester T+U Hours Credit ECTS
Consumer Behaviour ISL 209 3 3 + 0 3 4
Precondition Courses <p>None</p>
Recommended Optional Courses <p>None</p>
Course Language Turkish
Course Level Bachelor's Degree
Course Type Compulsory
Course Coordinator Prof.Dr. SİMA NART
Course Lecturers Prof.Dr. SİMA NART,
Course Assistants

Res. Asst. Volkan Goktas, Res. Asst. Hazel Mihriban Karaca

Course Category Other
Course Objective

The primary objective of this course is to help students understand consumer behavior from a marketing perspective.In this context, together with the models used to explain consumer behaviors, it is to ensure the understanding of certain variables such as perception, attitude, learning, motives, personality used in the literature of consumer behavior and to inform students about the relationships between consumer behaviors and these variables.

Course Content

Describes the components of consumer behavior.Recognizes different models and approaches to consumer behavior.Describes the socio-cultural, psychological and economic factors that shape consumer behavior.Explains the relationship of consumer behavior with different disciplines.

# Course Learning Outcomes Teaching Methods Assessment Methods
1 Lecture, Project Based Learning, Case Study, Question-Answer, Testing, Homework, Performance Task,
2 Discussion, Question-Answer, Case Study, Lecture, Performance Task, Homework, Testing,
3 Discussion, Question-Answer, Case Study, Lecture, Performance Task, Homework, Testing,
4 Case Study, Self Study, Homework,
Week Course Topics Preliminary Preparation
1 Consumer Behavior and Marketing Related unit and articles
2 Consumer Behavior Models Related unit and articles
3 Needs and Consumption Related unit and articles
4 Motivation and Involvement Related unit and articles
5 Perception Related unit and articles
6 Learning Related unit and articles
7 Attitudes Related unit and articles
8 Personality Related unit and articles
9 Lifestyle Related unit and articles
10 Culture Related unit and articles
11 Social Classes and Social Groups Related unit and articles
12 Situational Factors Influencing Consumer Behavior Related unit and articles
13 Organizational Buying Behavior Related unit and articles
14 Communication Related unit and articles
Course Notes <p>Altunışık, R., İslamoğlu, H., (2017). T&uuml;ketici Davranışları, Beta Basım Yayım</p>
Course Resources

Koç, E. (2013). Tüketici Davranışı ve Pazarlama Stratejileri, Seçkin Yayıncılık

Other Resources: powerpoint slides and other electronic materials uploaded to SABIS 

Order Program Outcomes Level of Contribution
1 2 3 4 5
1 Our students will have fundamental knowledge in business administration. X
2 Our students will be able to work in teams, and share information with team members in tasks of business administration X
3 Our students will identify and analyse problems to offer solutions in tasks of business administration. X
4 Our students will participate in projects about business administration process and tasks. X
5 Our students will accept responsibility in order to conclude tasks of business administration. X
6 Our students will define ethical problems in work environment and generate solutions. X
7 Our students can transfer their knowledge and suggestions with technology supported tools and written communication skills. X
8 Our students can transfer their knowledge and suggestions by written and verbal communication skills. X
Evaluation System
Semester Studies Contribution Rate
1. Ara Sınav 70
1. Kısa Sınav 10
1. Ödev 10
2. Kısa Sınav 10
Total 100
1. Final 60
1. Yıl İçinin Başarıya 40
Total 100
ECTS - Workload Activity Quantity Time (Hours) Total Workload (Hours)
Course Duration (Including the exam week: 16x Total course hours) 16 2 32
Hours for off-the-classroom study (Pre-study, practice) 16 1 16
Assignment 2 10 20
Quiz 1 15 15
Final examination 1 25 25
Total Workload 108
Total Workload / 25 (Hours) 4.32
dersAKTSKredisi 4