Ders Adı | Kodu | Yarıyıl | T+U Saat | Kredi | AKTS |
---|---|---|---|---|---|
Scıentıfıc Research Technıques and Semınar | HIR 590 | 0 | 3 + 0 | 3 | 6 |
Ön Koşul Dersleri | |
Önerilen Seçmeli Dersler | |
Dersin Dili | Türkçe |
Dersin Seviyesi | YUKSEK_LISANS |
Dersin Türü | Zorunlu |
Dersin Koordinatörü | Doç.Dr. SİMGE ÜNLÜ |
Dersi Verenler | Doç.Dr. SİMGE ÜNLÜ, |
Dersin Yardımcıları | |
Dersin Kategorisi | Alanına Uygun Temel Öğretim |
Dersin Amacı | The goal of this course is to provide learners to get the research methods of communication sciences. |
Dersin İçeriği | Science, Scientific knowledge, the ethics of scientific research, scientific research methods, data acquisition and analysis. |
Kalkınma Amaçları |
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# | Ders Öğrenme Çıktıları | Öğretim Yöntemleri | Ölçme Yöntemleri |
---|---|---|---|
1 | Identify research methods. | Discussion, Drilland Practice, | Testing, Homework, Project / Design, |
2 | Do qualitative and quantitative researches | Discussion, Question-Answer, Lecture, | Homework, Testing, Project / Design, |
3 | Identify the stages of a reseach. | Discussion, Question-Answer, Lecture, | Project / Design, Homework, Testing, |
4 | Develop a hyporthesize | Discussion, Question-Answer, Lecture, | Testing, |
5 | Design research. | Discussion, Question-Answer, Lecture, | Homework, |
Hafta | Ders Konuları | Ön Hazırlık |
---|---|---|
1 | Introduction of the Course: Content, Method, Project | |
2 | Basic Concepts (Science, Knowledge, Objectivity etc.) | |
3 | The Ethics of Scientific Research | |
4 | The Ethics of Scientific Research Scientific Research Methods and Basic Approaches | |
5 | How A Reseach Question Can Be Determined? | |
6 | Secondary Use of Resources (Literature Search) | |
7 | Midterm | |
8 | Giving Reference | |
9 | Data Collection Technics 1 | |
10 | Data Collection Technics 2 | |
11 | Survey, Types of Survey, Prepare Survey Questions | |
12 | SPSS Programı, Data Code and Analysis | |
13 | Netnography | |
14 | Course Overview |
Kaynaklar | |
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Ders Notu | Punch, Keith, F. (2005). Sosyal Araştırmalara Giriş. (Çevirenler: Dursun Bayrak, H. Bader Arslan ve Zeynep Akyüz). Ankara: Siyasal Kitabevi. |
Ders Kaynakları |
Sıra | Program Çıktıları | Katkı Düzeyi | |||||
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1 | 2 | 3 | 4 | 5 | |||
1 | To evaluate the public relations and advertising activities with a critical point of view. | X | |||||
2 | To develop a capacity of analytic thinking on public relations and advertising | X | |||||
3 | To analyze the target audience on the basis of public relations and advertising activities. | X | |||||
4 | To define the elements of field research on public relations and advertising areas. | X | |||||
5 | To follow the new developments on corporate communication. | X | |||||
6 | To act with the consciousness of the execution on new public relations and advertising understandings based on information communication technologies | X | |||||
7 | To be aware of the fact that increasing the quality on public relations and advertising is important. | X | |||||
8 | To consider the ethical values while using media vehicles on creating public relations and advertising activities. | X | |||||
9 | To embrace the public relations and advertising profession as a lifestyle | X | |||||
10 | To Apprehend the importance of PR for image, reputation and brand | X |
Değerlendirme Sistemi | |
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Yarıyıl Çalışmaları | Katkı Oranı |
1. Ara Sınav | 30 |
1. Ödev | 20 |
1. Proje / Tasarım | 30 |
2. Ödev | 20 |
Toplam | 100 |
1. Final | 50 |
Toplam | 50 |
AKTS - İş Yükü Etkinlik | Sayı | Süre (Saat) | Toplam İş Yükü (Saat) |
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