| Course Name | Code | Semester | T+U Hours | Credit | ECTS |
|---|---|---|---|---|---|
| Scientific Research Techniques and Seminar | HIR 590 | 0 | 3 + 0 | 3 | 6 |
| Precondition Courses | |
| Recommended Optional Courses | |
| Course Language | Turkish |
| Course Level | yuksek_lisans |
| Course Type | Compulsory |
| Course Coordinator | Doç.Dr. SİMGE ÜNLÜ |
| Course Lecturers | Doç.Dr. SİMGE ÜNLÜ, |
| Course Assistants | |
| Course Category | Available Basic Education in the Field |
| Course Objective | |
| Course Content |
| # | Course Learning Outcomes | Teaching Methods | Assessment Methods |
|---|---|---|---|
| 1 | Discussion, Drilland Practice, | Testing, Homework, Project / Design, | |
| 2 | Discussion, Question-Answer, Lecture, | Homework, Testing, Project / Design, | |
| 3 | Discussion, Question-Answer, Lecture, | Project / Design, Homework, Testing, | |
| 4 | Discussion, Question-Answer, Lecture, | Testing, | |
| 5 | Discussion, Question-Answer, Lecture, | Homework, |
| Week | Course Topics | Preliminary Preparation |
|---|---|---|
| 1 | ||
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| 14 |
| Resources | |
|---|---|
| Course Notes | |
| Course Resources | |
| Order | Program Outcomes | Level of Contribution | |||||
|---|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | To evaluate the public relations and advertising activities with a critical point of view. | ||||||
| 2 | To develop a capacity of analytic thinking on public relations and advertising | ||||||
| 3 | To analyze the target audience on the basis of public relations and advertising activities. | ||||||
| 4 | To define the elements of field research on public relations and advertising areas. | ||||||
| 5 | To follow the new developments on corporate communication. | ||||||
| 6 | To act with the consciousness of the execution on new public relations and advertising understandings based on information communication technologies | ||||||
| 7 | To be aware of the fact that increasing the quality on public relations and advertising is important. | ||||||
| 8 | To consider the ethical values while using media vehicles on creating public relations and advertising activities. | ||||||
| 9 | To embrace the public relations and advertising profession as a lifestyle | ||||||
| 10 | To Apprehend the importance of PR for image, reputation and brand | ||||||
| Evaluation System | |
|---|---|
| Semester Studies | Contribution Rate |
| 1. Ara Sınav | 30 |
| 1. Ödev | 20 |
| 1. Proje / Tasarım | 30 |
| 2. Ödev | 20 |
| Total | 100 |
| 1. Final | 50 |
| Total | 50 |
| ECTS - Workload Activity | Quantity | Time (Hours) | Total Workload (Hours) |
|---|---|---|---|
| Total Workload | 0 | ||
| Total Workload / 25 (Hours) | 0 | ||
| dersAKTSKredisi | 6 | ||