Course Name Code Semester T+U Hours Credit ECTS
Scientific Research Techniques and Seminar HIR 590 0 3 + 0 3 6
Precondition Courses
Recommended Optional Courses
Course Language Turkish
Course Level yuksek_lisans
Course Type Compulsory
Course Coordinator Doç.Dr. SİMGE ÜNLÜ
Course Lecturers Doç.Dr. SİMGE ÜNLÜ,
Course Assistants
Course Category Available Basic Education in the Field
Course Objective
Course Content
# Course Learning Outcomes Teaching Methods Assessment Methods
1 Discussion, Drilland Practice, Testing, Homework, Project / Design,
2 Discussion, Question-Answer, Lecture, Homework, Testing, Project / Design,
3 Discussion, Question-Answer, Lecture, Project / Design, Homework, Testing,
4 Discussion, Question-Answer, Lecture, Testing,
5 Discussion, Question-Answer, Lecture, Homework,
Week Course Topics Preliminary Preparation
1
2
3
4
5
6
7
8
9
10
11
12
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14
Resources
Course Notes
Course Resources
Order Program Outcomes Level of Contribution
1 2 3 4 5
1 To evaluate the public relations and advertising activities with a critical point of view.
2 To develop a capacity of analytic thinking on public relations and advertising
3 To analyze the target audience on the basis of public relations and advertising activities.
4 To define the elements of field research on public relations and advertising areas.
5 To follow the new developments on corporate communication.
6 To act with the consciousness of the execution on new public relations and advertising understandings based on information communication technologies
7 To be aware of the fact that increasing the quality on public relations and advertising is important.
8 To consider the ethical values while using media vehicles on creating public relations and advertising activities.
9 To embrace the public relations and advertising profession as a lifestyle
10 To Apprehend the importance of PR for image, reputation and brand
Evaluation System
Semester Studies Contribution Rate
1. Ara Sınav 30
1. Ödev 20
1. Proje / Tasarım 30
2. Ödev 20
Total 100
1. Final 50
Total 50
ECTS - Workload Activity Quantity Time (Hours) Total Workload (Hours)
Total Workload 0
Total Workload / 25 (Hours) 0
dersAKTSKredisi 6