Ders Adı | Kodu | Yarıyıl | T+U Saat | Kredi | AKTS |
---|---|---|---|---|---|
Marketıng Across Cultures | UTC 425 | 7 | 2 + 0 | 2 | 5 |
Ön Koşul Dersleri | |
Önerilen Seçmeli Dersler | |
Dersin Dili | Türkçe |
Dersin Seviyesi | Lisans |
Dersin Türü | Seçmeli |
Dersin Koordinatörü | Dr.Öğr.Üyesi AYŞEGÜL KARATAŞ |
Dersi Verenler | Dr.Öğr.Üyesi AYŞEGÜL KARATAŞ, |
Dersin Yardımcıları | |
Dersin Kategorisi | Alanına Uygun Öğretim |
Dersin Amacı | The main objective of the course is to ensure that the students are be aware of the problems that arise from cultural differences in international marketing and be prepared for the measures that can be taken in this regard. |
Dersin İçeriği |
|
# | Ders Öğrenme Çıktıları | Öğretim Yöntemleri | Ölçme Yöntemleri |
---|---|---|---|
1 | Understands the elements and dynamics of culture. | Lecture, | Testing, Homework, |
2 | Is aware of the importance of culture in determining product strategies | Discussion, | Homework, Testing, |
3 | Have an idea about which cultural dimensions causes the differences in the way of doing business in different cultures. | Question-Answer, Lecture, | Testing, Homework, |
4 | Adopts the role of culture in promotion and distribution. | Discussion, Question-Answer, Lecture, | Testing, Homework, |
5 | Gains knowledge of attitudes towards negotiation or bargaining in different cultures and learns to consider this in pricing. | Discussion, Question-Answer, Lecture, | Homework, Testing, |
6 | Based on the examples related to marketing mistakes made by companies related to culture, he / she will be more prepared about cultural differences. | Discussion, Lecture, | Homework, Testing, |
Hafta | Ders Konuları | Ön Hazırlık |
---|---|---|
1 | Course Content Presentation | |
2 | Culture and Elements of Culture | |
3 | Local Customers and Globalization of Consumption | |
4 | Intercultural Consumer Behavior | |
5 | Intercultural Product Policies -1 | |
6 | Intercultural Product Policies - 2 | |
7 | Critical Role of Pricing in Relationship Marketing | |
8 | Intercultural Marketing Communication - Advertising | |
9 | Intercultural Marketing Communication - Public Relations, Networking, Personal Selling | |
10 | Intercultural Marketing Negotiations -1 | |
11 | Intercultural Marketing Negotiations - 2 | |
12 | Countries and Cultures -1 | |
13 | Countries and Cultures - 2 | |
14 | Countries and Cultures - 3 |
Kaynaklar | |
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Ders Notu | |
Ders Kaynakları | Marketing Across Cultures (6th Edition) by Jean-Claude Usunier and Julie Anne Lee, Pearson. https://www.international.gc.ca/cil-cai/country_insights-apercus_pays/countryinsights-apercuspays.aspx?lang=eng |
Sıra | Program Çıktıları | Katkı Düzeyi | |||||
---|---|---|---|---|---|---|---|
1 | 2 | 3 | 4 | 5 | |||
1 | Providing field knowledge | X | |||||
2 | Developing analytical thinking skills | X | |||||
3 | Developing entrepreneurial personality traits | X | |||||
4 | :Being an entrepreneur and Intrapreneurship | X | |||||
5 | Firm-level problem detection and solution | X | |||||
6 | Problem detection and solution across the economy | X | |||||
7 | Oral and written communication skills | X | |||||
8 | Team building and development | X | |||||
9 | :Ethical awareness | X | |||||
10 | Ethical and social responsibility in problem solving | X |
Değerlendirme Sistemi | |
---|---|
Yarıyıl Çalışmaları | Katkı Oranı |
1. Ödev | 15 |
1. Ara Sınav | 50 |
2. Ödev | 20 |
3. Ödev | 15 |
Toplam | 100 |
1. Final | 40 |
1. Yıl İçinin Başarıya | 60 |
Toplam | 100 |
AKTS - İş Yükü Etkinlik | Sayı | Süre (Saat) | Toplam İş Yükü (Saat) |
---|---|---|---|
Course Duration (Including the exam week: 16x Total course hours) | 14 | 2 | 28 |
Hours for off-the-classroom study (Pre-study, practice) | 14 | 3 | 42 |
Assignment | 1 | 15 | 15 |
Final examination | 1 | 30 | 30 |
Toplam İş Yükü | 115 | ||
Toplam İş Yükü / 25 (Saat) | 4,6 | ||
Dersin AKTS Kredisi | 5 |