Ders Adı Kodu Yarıyıl T+U Saat Kredi AKTS
Marketıng Across Cultures UTC 425 7 2 + 0 2 5
Ön Koşul Dersleri
Önerilen Seçmeli Dersler
Dersin Dili Türkçe
Dersin Seviyesi Lisans
Dersin Türü Seçmeli
Dersin Koordinatörü Dr.Öğr.Üyesi AYŞEGÜL KARATAŞ
Dersi Verenler Dr.Öğr.Üyesi AYŞEGÜL KARATAŞ,
Dersin Yardımcıları
Dersin Kategorisi Alanına Uygun Öğretim
Dersin Amacı

The main objective of the course is to ensure that the students are be aware of the problems that arise from cultural differences in international marketing and be prepared for the measures that can be taken in this regard.

Dersin İçeriği


In this course, marketing mix elements will be discussed from the perspective of international cultural differences. The elements of culture will be presented as some of the main factors that determine success or failure in international marketing.

# Ders Öğrenme Çıktıları Öğretim Yöntemleri Ölçme Yöntemleri
1 Understands the elements and dynamics of culture. Lecture, Testing, Homework,
2 Is aware of the importance of culture in determining product strategies Discussion, Homework, Testing,
3 Have an idea about which cultural dimensions causes the differences in the way of doing business in different cultures. Question-Answer, Lecture, Testing, Homework,
4 Adopts the role of culture in promotion and distribution. Discussion, Question-Answer, Lecture, Testing, Homework,
5 Gains knowledge of attitudes towards negotiation or bargaining in different cultures and learns to consider this in pricing. Discussion, Question-Answer, Lecture, Homework, Testing,
6 Based on the examples related to marketing mistakes made by companies related to culture, he / she will be more prepared about cultural differences. Discussion, Lecture, Homework, Testing,
Hafta Ders Konuları Ön Hazırlık
1 Course Content Presentation
2 Culture and Elements of Culture
3 Local Customers and Globalization of Consumption
4 Intercultural Consumer Behavior
5 Intercultural Product Policies -1
6 Intercultural Product Policies - 2
7 Critical Role of Pricing in Relationship Marketing
8 Intercultural Marketing Communication - Advertising
9 Intercultural Marketing Communication - Public Relations, Networking, Personal Selling
10 Intercultural Marketing Negotiations -1
11 Intercultural Marketing Negotiations - 2
12 Countries and Cultures -1
13 Countries and Cultures - 2
14 Countries and Cultures - 3
Kaynaklar
Ders Notu
Ders Kaynakları

Marketing Across Cultures (6th Edition) by Jean-Claude Usunier and  Julie Anne Lee, Pearson.

https://www.international.gc.ca/cil-cai/country_insights-apercus_pays/countryinsights-apercuspays.aspx?lang=eng

Sıra Program Çıktıları Katkı Düzeyi
1 2 3 4 5
1 Providing field knowledge X
2 Developing analytical thinking skills X
3 Developing entrepreneurial personality traits X
4 :Being an entrepreneur and Intrapreneurship X
5 Firm-level problem detection and solution X
6 Problem detection and solution across the economy X
7 Oral and written communication skills X
8 Team building and development X
9 :Ethical awareness X
10 Ethical and social responsibility in problem solving X
Değerlendirme Sistemi
Yarıyıl Çalışmaları Katkı Oranı
1. Ödev 15
1. Ara Sınav 50
2. Ödev 20
3. Ödev 15
Toplam 100
1. Final 40
1. Yıl İçinin Başarıya 60
Toplam 100
AKTS - İş Yükü Etkinlik Sayı Süre (Saat) Toplam İş Yükü (Saat)
Course Duration (Including the exam week: 16x Total course hours) 14 2 28
Hours for off-the-classroom study (Pre-study, practice) 14 3 42
Assignment 1 15 15
Final examination 1 30 30
Toplam İş Yükü 115
Toplam İş Yükü / 25 (Saat) 4,6
Dersin AKTS Kredisi 5