Ders Adı Kodu Yarıyıl T+U Saat Kredi AKTS
E-Commerce ISL 320 6 2 + 0 2 5
Ön Koşul Dersleri
Önerilen Seçmeli Dersler
Dersin Dili Türkçe
Dersin Seviyesi Lisans
Dersin Türü Seçmeli
Dersin Koordinatörü Doç.Dr. EMRE YILDIRIM
Dersi Verenler Doç.Dr. EMRE YILDIRIM,
Dersin Yardımcıları
Dersin Kategorisi Alanına Uygun Öğretim
Dersin Amacı

- To learn the basic concepts of the Internet,

- To understand the dynamics of the Internet,

- To examine the new business understanding and practices in the electronic market,

- Evaluating and implementing marketing strategies on the Internet and

- Gain practical experiences in electronic marketing

Dersin İçeriği

e-commerce companies that have no office or center and are called "virtual organizations" in the new economy and their functioning constitute the subject of the course. The course has a content that specifically indicates the types of e-commerce from business-to-business, business-to-customer and customer-to-customer, their managerial and technical issues, as well as the importance of these companies in the future. Technically, in this course, students will learn the sub-disciplines required for the development of the e-commerce system.

# Ders Öğrenme Çıktıları Öğretim Yöntemleri Ölçme Yöntemleri
1 Explain the basic concepts of e-Commerce. Discussion, Testing, Homework,
2 Will be able to have in-depth knowledge on a subject of his/her choice Discussion, Lecture, Testing, Homework,
3 Will be able to report his/her work Discussion, Lecture, Performance Task, Testing,
Hafta Ders Konuları Ön Hazırlık
1 The development of Internet and direct marketing
2 Basic concepts of e-Commerce I
3 Basic concepts of e-Commerce II
4 e-Commerce Models (B2C, C2C, B2B) and e-Commerce tools
5 Marketing process in e-Commerce (product)
6 Marketing process in e-Commerce (price)
7 Marketing process in e-Commerce (promotion)
8 Midterm exam
9 Marketing process in e-Commerce (place)
10 Consumer behavior in e-Commerce
11 Payment methods and security in e-Commerce I
12 Payment methods and security in e-Commerce II
13 Ethical issues in e-Commerce
14 Student projects and presentations
Kaynaklar
Ders Notu
Ders Kaynakları

1) İbrahim Kırçova (2002). İnternette Pazarlama, Beta Basım.

2) Mustafa Taşlıyan (2006). Elektronik Ticaret: Kavram ve Uygulamalar, Sakarya Kitabevi.

3) Mehmet Marangoz (2014). İnternette Pazarlama, Beta Basım.

Sıra Program Çıktıları Katkı Düzeyi
1 2 3 4 5
1 Interprets and applies theoretical and practical information about HRM in sample situations. X
2 Interprets and applies the knowledge of other relevant disciplines from the perspective of HRM X
3 Makes a versatile and critical evaluation in the process of obtaining and using information X
4 Designs and implements research related to the field. X
5 Uses different development channels effectively. X
6 Communicates effectively when working with others X
7 Acts in accordance with social, academic and professional ethical values.
8 Makes suggestions for the development of sensitive working environments on diversity management.
9 Experiences the gains they have acquired practically through internships.
10 Analyzes the Human Resources practices of the institutions where they do internship and provides them feedback. X
Değerlendirme Sistemi
Yarıyıl Çalışmaları Katkı Oranı
1. Ara Sınav 50
1. Kısa Sınav 10
2. Kısa Sınav 10
1. Ödev 30
Toplam 100
1. Final 50
1. Yıl İçinin Başarıya 50
Toplam 100
AKTS - İş Yükü Etkinlik Sayı Süre (Saat) Toplam İş Yükü (Saat)
Course Duration (Including the exam week: 16x Total course hours) 16 2 32
Hours for off-the-classroom study (Pre-study, practice) 16 2 32
Mid-terms 1 10 10
Quiz 2 5 10
Assignment 1 30 30
Final examination 1 10 10
Toplam İş Yükü 124
Toplam İş Yükü / 25 (Saat) 4,96
Dersin AKTS Kredisi 5