Ders Adı | Kodu | Yarıyıl | T+U Saat | Kredi | AKTS |
---|---|---|---|---|---|
E-Commerce | ISL 320 | 6 | 2 + 0 | 2 | 5 |
Ön Koşul Dersleri | |
Önerilen Seçmeli Dersler | |
Dersin Dili | Türkçe |
Dersin Seviyesi | Lisans |
Dersin Türü | Seçmeli |
Dersin Koordinatörü | Doç.Dr. EMRE YILDIRIM |
Dersi Verenler | Doç.Dr. EMRE YILDIRIM, |
Dersin Yardımcıları | |
Dersin Kategorisi | Alanına Uygun Öğretim |
Dersin Amacı | - To learn the basic concepts of the Internet, - To understand the dynamics of the Internet, - To examine the new business understanding and practices in the electronic market, - Evaluating and implementing marketing strategies on the Internet and - Gain practical experiences in electronic marketing |
Dersin İçeriği | e-commerce companies that have no office or center and are called "virtual organizations" in the new economy and their functioning constitute the subject of the course. The course has a content that specifically indicates the types of e-commerce from business-to-business, business-to-customer and customer-to-customer, their managerial and technical issues, as well as the importance of these companies in the future. Technically, in this course, students will learn the sub-disciplines required for the development of the e-commerce system. |
# | Ders Öğrenme Çıktıları | Öğretim Yöntemleri | Ölçme Yöntemleri |
---|---|---|---|
1 | Explain the basic concepts of e-Commerce. | Discussion, | Testing, Homework, |
2 | Will be able to have in-depth knowledge on a subject of his/her choice | Discussion, Lecture, | Testing, Homework, |
3 | Will be able to report his/her work | Discussion, Lecture, | Performance Task, Testing, |
Hafta | Ders Konuları | Ön Hazırlık |
---|---|---|
1 | The development of Internet and direct marketing | |
2 | Basic concepts of e-Commerce I | |
3 | Basic concepts of e-Commerce II | |
4 | e-Commerce Models (B2C, C2C, B2B) and e-Commerce tools | |
5 | Marketing process in e-Commerce (product) | |
6 | Marketing process in e-Commerce (price) | |
7 | Marketing process in e-Commerce (promotion) | |
8 | Midterm exam | |
9 | Marketing process in e-Commerce (place) | |
10 | Consumer behavior in e-Commerce | |
11 | Payment methods and security in e-Commerce I | |
12 | Payment methods and security in e-Commerce II | |
13 | Ethical issues in e-Commerce | |
14 | Student projects and presentations |
Kaynaklar | |
---|---|
Ders Notu | |
Ders Kaynakları | 1) İbrahim Kırçova (2002). İnternette Pazarlama, Beta Basım. 2) Mustafa Taşlıyan (2006). Elektronik Ticaret: Kavram ve Uygulamalar, Sakarya Kitabevi. 3) Mehmet Marangoz (2014). İnternette Pazarlama, Beta Basım. |
Sıra | Program Çıktıları | Katkı Düzeyi | |||||
---|---|---|---|---|---|---|---|
1 | 2 | 3 | 4 | 5 | |||
1 | Interprets and applies theoretical and practical information about HRM in sample situations. | X | |||||
2 | Interprets and applies the knowledge of other relevant disciplines from the perspective of HRM | X | |||||
3 | Makes a versatile and critical evaluation in the process of obtaining and using information | X | |||||
4 | Designs and implements research related to the field. | X | |||||
5 | Uses different development channels effectively. | X | |||||
6 | Communicates effectively when working with others | X | |||||
7 | Acts in accordance with social, academic and professional ethical values. | ||||||
8 | Makes suggestions for the development of sensitive working environments on diversity management. | ||||||
9 | Experiences the gains they have acquired practically through internships. | ||||||
10 | Analyzes the Human Resources practices of the institutions where they do internship and provides them feedback. | X |
Değerlendirme Sistemi | |
---|---|
Yarıyıl Çalışmaları | Katkı Oranı |
1. Ara Sınav | 50 |
1. Kısa Sınav | 10 |
2. Kısa Sınav | 10 |
1. Ödev | 30 |
Toplam | 100 |
1. Final | 50 |
1. Yıl İçinin Başarıya | 50 |
Toplam | 100 |
AKTS - İş Yükü Etkinlik | Sayı | Süre (Saat) | Toplam İş Yükü (Saat) |
---|---|---|---|
Course Duration (Including the exam week: 16x Total course hours) | 16 | 2 | 32 |
Hours for off-the-classroom study (Pre-study, practice) | 16 | 2 | 32 |
Mid-terms | 1 | 10 | 10 |
Quiz | 2 | 5 | 10 |
Assignment | 1 | 30 | 30 |
Final examination | 1 | 10 | 10 |
Toplam İş Yükü | 124 | ||
Toplam İş Yükü / 25 (Saat) | 4,96 | ||
Dersin AKTS Kredisi | 5 |