| Ders Adı | Kodu | Yarıyıl | T+U Saat | Kredi | AKTS |
|---|---|---|---|---|---|
| Communıcatıon Of Socıal Responsıbılty | HIR 534 | 0 | 3 + 0 | 3 | 6 |
| Ön Koşul Dersleri | |
| Önerilen Seçmeli Dersler | |
| Dersin Dili | Türkçe |
| Dersin Seviyesi | YUKSEK_LISANS |
| Dersin Türü | Seçmeli |
| Dersin Koordinatörü | Doç.Dr. TUĞÇE BORAN |
| Dersi Verenler | Doç.Dr. TUĞÇE BORAN, |
| Dersin Yardımcıları | |
| Dersin Kategorisi | Diğer |
| Dersin Amacı | |
| Dersin İçeriği | To have knowledge about the concept of social responsibility. To give information about the scope of social responsibilities of institutions and the importance of applications. |
| # | Ders Öğrenme Çıktıları | Öğretim Yöntemleri | Ölçme Yöntemleri |
|---|---|---|---|
| 1 | Lecture, | Testing, |
| Hafta | Ders Konuları | Ön Hazırlık |
|---|---|---|
| 1 | CORPORATE SOCIAL RESPONSIBILITY AND SUSTAINABLE DEVELOPMENT | |
| 2 | HISTORICAL DEVELOPMENT OF CORPORATE SOCIAL RESPONSIBILITY -1 | |
| 3 | HISTORICAL DEVELOPMENT OF CORPORATE SOCIAL RESPONSIBILITY -2 | |
| 4 | THE PURPOSE AND IMPORTANCE OF CORPORATE SOCIAL RESPONSIBILITY | |
| 5 | SCOPE OF SOCIAL RESPONSIBILITY | |
| 6 | AREAS IN SOCIAL RESPONSIBILITY PROJECTS -1 | |
| 7 | AREAS IN SOCIAL RESPONSIBILITY PROJECTS -2 | |
| 8 | 6 SOCIAL INITIATIVE AND CASE STUDY | |
| 9 | NON-GOVERNMENTAL ORGANIZATIONS AND CORPORATE FOUNDATIONS | |
| 10 | SOCIAL REPORTING | |
| 11 | INTERNATIONAL AGREEMENTS AND STANDARDS | |
| 12 | SOCIAL RESPONSIBILITY AND ETHICS | |
| 13 | SOCIAL RESPONSIBILITY AND REPUTATION | |
| 14 | CASE STUDY AND DISCUSSION |
| Kaynaklar | |
|---|---|
| Ders Notu | |
| Ders Kaynakları | TÜRKİYE'DEN UYGULAMA ÖRNEKLERİYLE KURUMSAL SOSYAL SORUMLULUK |
| Sıra | Program Çıktıları | Katkı Düzeyi | |||||
|---|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | To evaluate the public relations and advertising activities with a critical point of view. | ||||||
| 2 | To develop a capacity of analytic thinking on public relations and advertising | ||||||
| 3 | To analyze the target audience on the basis of public relations and advertising activities. | ||||||
| 4 | To define the elements of field research on public relations and advertising areas. | ||||||
| 5 | To follow the new developments on corporate communication. | ||||||
| 6 | To act with the consciousness of the execution on new public relations and advertising understandings based on information communication technologies | ||||||
| 7 | To be aware of the fact that increasing the quality on public relations and advertising is important. | ||||||
| 8 | To consider the ethical values while using media vehicles on creating public relations and advertising activities. | ||||||
| 9 | To embrace the public relations and advertising profession as a lifestyle | ||||||
| 10 | To Apprehend the importance of PR for image, reputation and brand | ||||||
| Değerlendirme Sistemi | |
|---|---|
| Yarıyıl Çalışmaları | Katkı Oranı |
| 1. Ara Sınav | 40 |
| 1. Ödev | 20 |
| 2. Ödev | 20 |
| 3. Ödev | 20 |
| Toplam | 100 |
| 1. Final | 60 |
| 1. Yıl İçinin Başarıya | 40 |
| Toplam | 100 |
| AKTS - İş Yükü Etkinlik | Sayı | Süre (Saat) | Toplam İş Yükü (Saat) |
|---|