| Ders Adı | Kodu | Yarıyıl | T+U Saat | Kredi | AKTS |
|---|---|---|---|---|---|
| Socıal Entrepreneurshıp In Publıc Relatıons | HIR 532 | 0 | 3 + 0 | 3 | 6 |
| Ön Koşul Dersleri | |
| Önerilen Seçmeli Dersler | |
| Dersin Dili | Türkçe |
| Dersin Seviyesi | YUKSEK_LISANS |
| Dersin Türü | Seçmeli |
| Dersin Koordinatörü | Doç.Dr. SİMGE ÜNLÜ |
| Dersi Verenler | |
| Dersin Yardımcıları | |
| Dersin Kategorisi | Alanına Uygun Temel Öğretim |
| Dersin Amacı | The aim of this course is to examine the issue of social entrepreneurship from a public relations perspective; communication and management aspects. The course provides information on the effective management of the social entrepreneurship process. |
| Dersin İçeriği | The concept of social entrepreneurship, models, spheres of influence, social entrepreneurship in non-profit organizations, the effect of social entrepreneurship on sustainable development, promotion and marketing of social entrepreneurship activities are examined. |
| # | Ders Öğrenme Çıktıları | Öğretim Yöntemleri | Ölçme Yöntemleri |
|---|---|---|---|
| 1 | To be able to analyze examples of social entrepreneurship | Discussion, Brain Storming, Case Study, | Testing, |
| 2 | To be able to carry out social entrepreneurship activities | Problem Solving, Demonstration, Discussion, Lecture, | Homework, |
| 3 | To be able to develop projects to develop social awareness and responsibility | Discussion, Question-Answer, Lecture, | Project / Design, |
| Hafta | Ders Konuları | Ön Hazırlık |
|---|---|---|
| 1 | Introduction of the Course: Content, Method, | |
| 2 | Introduction to Social Entrepreneurship | |
| 3 | Elements of Social Entrepreneurship | |
| 4 | Concepts for Social Entrepreneurship | |
| 5 | Social Entrepreneurship Models | |
| 6 | Innovation for Social Change | |
| 7 | Midterm | |
| 8 | Managerial Process of Social Entrepreneurship | |
| 9 | Social Strategy Development in Public Relations | |
| 10 | Social Entrepreneurship and Social Innovation Relationship | |
| 11 | Theoretical Foundations of Social Innovations | |
| 12 | Fields of Activity of Social Innovations | |
| 13 | Public Relations and Social Innovation Relationship | |
| 14 | General Overview |
| Kaynaklar | |
|---|---|
| Ders Notu | |
| Ders Kaynakları | Meadows, D. H., & Wright, D. (2008). Introduction: The System Lens. In Thinking in |
| Sıra | Program Çıktıları | Katkı Düzeyi | |||||
|---|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | To evaluate the public relations and advertising activities with a critical point of view. | X | |||||
| 2 | To develop a capacity of analytic thinking on public relations and advertising | X | |||||
| 3 | To analyze the target audience on the basis of public relations and advertising activities. | X | |||||
| 4 | To define the elements of field research on public relations and advertising areas. | X | |||||
| 5 | To follow the new developments on corporate communication. | X | |||||
| 6 | To act with the consciousness of the execution on new public relations and advertising understandings based on information communication technologies | X | |||||
| 7 | To be aware of the fact that increasing the quality on public relations and advertising is important. | X | |||||
| 8 | To consider the ethical values while using media vehicles on creating public relations and advertising activities. | X | |||||
| 9 | To embrace the public relations and advertising profession as a lifestyle | X | |||||
| 10 | To Apprehend the importance of PR for image, reputation and brand | X | |||||
| Değerlendirme Sistemi | |
|---|---|
| Yarıyıl Çalışmaları | Katkı Oranı |
| 1. Ara Sınav | 40 |
| 1. Ödev | 20 |
| 2. Ödev | 20 |
| 1. Proje / Tasarım | 20 |
| Toplam | 100 |
| 1. Final | 60 |
| Toplam | 60 |
| AKTS - İş Yükü Etkinlik | Sayı | Süre (Saat) | Toplam İş Yükü (Saat) |
|---|