Ders Adı | Kodu | Yarıyıl | T+U Saat | Kredi | AKTS |
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Marketıng Management | EBA 501 | 0 | 3 + 0 | 3 | 7 |
Ön Koşul Dersleri | |
Önerilen Seçmeli Dersler | |
Dersin Dili | Türkçe |
Dersin Seviyesi | YUKSEK_LISANS |
Dersin Türü | Zorunlu |
Dersin Koordinatörü | Prof.Dr. REMZİ ALTUNIŞIK |
Dersi Verenler | |
Dersin Yardımcıları | Res. Assis. Volkan Göktaş, Res. Assis. Ayşegül Karataş |
Dersin Kategorisi | Diğer |
Dersin Amacı | The objective of this course is to discuss the marketing management's policy at the level of graduate degree. The target is to help students to learn the marketing issues and help them gain a managerial point of view. The other objectives of this course are, to explain the change in consumer behavior, the change in marketing environment, and the effect of these changes in the marketing marketing management. In this course it is also aimed to explain the choice of target market and strategies regarding the marketing mix from a managerial point of view. |
Dersin İçeriği | In this course, it is intended to, investigate the marketing definition and the fundamental factors influencing marketing activities, to explain the marketing mix (which is an element of marketing process), and to explain the principles of marketing functions. |
# | Ders Öğrenme Çıktıları | Öğretim Yöntemleri | Ölçme Yöntemleri |
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Hafta | Ders Konuları | Ön Hazırlık |
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Kaynaklar | |
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Ders Notu | ALTUNIŞIK, R. Ş. ÖZDEMİR ve Ö. TORLAK, Pazarlama İlkeler ve Yiönetimi, Beta Yayınevi. The books, book chapters or other resources cited above |
Ders Kaynakları | Cemal YÜKSELEN, Pazarlama İlkeler Yönetim ve Örnek Olaylar, Detay Yayıncılık, 2007 |
Sıra | Program Çıktıları | Katkı Düzeyi | |||||
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1 | 2 | 3 | 4 | 5 | |||
1 | Demonstrate understanding of the business fundamentals and the business functions including economics, finance, marketing, accounting and management. | ||||||
2 | Evaluate an organization’s strategic direction and organizational integration. | ||||||
3 | Identify and evaluate the logic, validity, and relevance of data and/or information. | ||||||
4 | Make informed and feasible conclusions and recommendations. | ||||||
5 | Write business documents that are clear, concise and logical. | ||||||
6 | Developing effective and understandable verbal communication skills | ||||||
7 | To develop suggestions for the sustainability of organizations and social responsibility studies. | ||||||
8 | Analyzing ethical conflicts and producing effective solutions. | ||||||
9 | Formulate strong approaches to lead others according to their individual leadership styles | ||||||
10 | To be able to interact effectively in teams. |
Değerlendirme Sistemi | |
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Yarıyıl Çalışmaları | Katkı Oranı |
Toplam | 0 |
Toplam | 0 |
AKTS - İş Yükü Etkinlik | Sayı | Süre (Saat) | Toplam İş Yükü (Saat) |
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