| Ders Adı | Kodu | Yarıyıl | T+U Saat | Kredi | AKTS |
|---|---|---|---|---|---|
| Internatıonal Marketıng Management | UTC 532 | 0 | 3 + 0 | 3 | 6 |
| Ön Koşul Dersleri | |
| Önerilen Seçmeli Dersler | |
| Dersin Dili | Türkçe |
| Dersin Seviyesi | YUKSEK_LISANS |
| Dersin Türü | Seçmeli |
| Dersin Koordinatörü | Dr.Öğr.Üyesi AYŞEGÜL KARATAŞ |
| Dersi Verenler | |
| Dersin Yardımcıları | |
| Dersin Kategorisi | Alanına Uygun Öğretim |
| Dersin Amacı | Globally,the research subjects such as what is the importance of the phenomenon of marketing, basic principles related to the execution of international marketing activities , marketing mix, marketing management and international marketing are explained to the students in this field. |
| Dersin İçeriği | The subjects of introduction to global marketing, international marketing environment, international market expansion strategies,management of marketing mix elements in the international market, international marketing research topics will be discussed in this course. |
| # | Ders Öğrenme Çıktıları | Öğretim Yöntemleri | Ölçme Yöntemleri |
|---|---|---|---|
| 1 | Attendees will have knowlegde about facts of marketing. | Lecture, Question-Answer, Discussion, | Testing, Oral Exam, Homework, |
| 2 | Attendees will recognize the international marketing environment | Lecture, Question-Answer, | Testing, Oral Exam, |
| 3 | Attendees will have knowledge about strategies of opening to the international markets | Lecture, Brain Storming, | Testing, Project / Design, |
| 4 | Attendees will have knowledge about the concepts of global products and international product strategies. | Case Study, Self Study, | Homework, Performance Task, |
| 5 | Attendees will have knowledge about international pricing strategies | Self Study, Case Study, | Homework, |
| Hafta | Ders Konuları | Ön Hazırlık |
|---|---|---|
| 1 | Introduction To Global Marketing. | Cateora, Philip R., John L. Graham, M. Gilly (2016), International Marketing, 17th. Edition, McGraw-Hill, New York. |
| 2 | International Marketing Environment | Cateora, Philip R., John L. Graham, M. Gilly (2016), International Marketing, 17th. Edition, McGraw-Hill, New York. |
| 3 | Economic And Political Environment | Cateora, Philip R., John L. Graham, M. Gilly (2016), International Marketing, 17th. Edition, McGraw-Hill, New York. |
| 4 | Market Assessment Process | Cateora, Philip R., John L. Graham, M. Gilly (2016), International Marketing, 17th. Edition, McGraw-Hill, New York. |
| 5 | Basic Subjects About Opening To The International Markets | Cateora, Philip R., John L. Graham, M. Gilly (2016), International Marketing, 17th. Edition, McGraw-Hill, New York. |
| 6 | Strategies For Opening To The International Markets | Cateora, Philip R., John L. Graham, M. Gilly (2016), International Marketing, 17th. Edition, McGraw-Hill, New York. |
| 7 | International Product Decisions | Cateora, Philip R., John L. Graham, M. Gilly (2016), International Marketing, 17th. Edition, McGraw-Hill, New York. |
| 8 | International Pricing Decisions | Cateora, Philip R., John L. Graham, M. Gilly (2016), International Marketing, 17th. Edition, McGraw-Hill, New York. |
| 9 | International Promotion Decisions | Cateora, Philip R., John L. Graham, M. Gilly (2016), International Marketing, 17th. Edition, McGraw-Hill, New York. |
| 10 | International Distribution Channels | Cateora, Philip R., John L. Graham, M. Gilly (2016), International Marketing, 17th. Edition, McGraw-Hill, New York. |
| 11 | Applications of Harmonized System Codes | Cateora, Philip R., John L. Graham, M. Gilly (2016), International Marketing, 17th. Edition, McGraw-Hill, New York. |
| 12 | International Marketing Research | Cateora, Philip R., John L. Graham, M. Gilly (2016), International Marketing, 17th. Edition, McGraw-Hill, New York. |
| 13 | Student Presentations | Cateora, Philip R., John L. Graham, M. Gilly (2016), International Marketing, 17th. Edition, McGraw-Hill, New York. |
| 14 | Student Presentations | Cateora, Philip R., John L. Graham, M. Gilly (2016), International Marketing, 17th. Edition, McGraw-Hill, New York. |
| Kaynaklar | |
|---|---|
| Ders Notu | |
| Ders Kaynakları | |
| Sıra | Program Çıktıları | Katkı Düzeyi | |||||
|---|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | To have the basics of critical thinking | X | |||||
| 2 | Producing high quality academic work as a result of critical thinking | X | |||||
| 3 | Being aware of the problems and needs of society | X | |||||
| 4 | Finding solutions to the problems of society in cooperation with stakeholders | X | |||||
| 5 | To conduct academic studies on internal and external entrepreneurship | X | |||||
| 6 | Contributing to the healthy formation of the entrepreneurship ecosystem | X | |||||
| 7 | Aware of the problems and needs of the global community | X | |||||
| 8 | To carry out academic studies for global problems and development | X | |||||
| 9 | Ethical awareness | X | |||||
| 10 | Ethical and social responsibility in problem solving | X | |||||
| Değerlendirme Sistemi | |
|---|---|
| Yarıyıl Çalışmaları | Katkı Oranı |
| 1. Ara Sınav | 70 |
| 1. Performans Görevi (Seminer) | 10 |
| 1. Performans Görevi (Uygulama) | 10 |
| 2. Performans Görevi (Seminer) | 10 |
| Toplam | 100 |
| 1. Final | 40 |
| 1. Yıl İçinin Başarıya | 60 |
| Toplam | 100 |
| AKTS - İş Yükü Etkinlik | Sayı | Süre (Saat) | Toplam İş Yükü (Saat) |
|---|---|---|---|
| Course Duration (Including the exam week: 16x Total course hours) | 16 | 3 | 48 |
| Hours for off-the-classroom study (Pre-study, practice) | 16 | 5 | 80 |
| Mid-terms | 1 | 5 | 5 |
| Performance Task (Application) | 1 | 5 | 5 |
| Performance Task (Seminar) | 1 | 5 | 5 |
| Final examination | 1 | 6 | 6 |
| Toplam İş Yükü | 149 | ||
| Toplam İş Yükü / 25 (Saat) | 5,96 | ||
| Dersin AKTS Kredisi | 6 | ||