Ders Adı | Kodu | Yarıyıl | T+U Saat | Kredi | AKTS |
---|---|---|---|---|---|
Internatıonal Marketıng Management | UTC 525 | 0 | 3 + 0 | 3 | 6 |
Ön Koşul Dersleri | |
Önerilen Seçmeli Dersler | |
Dersin Dili | Türkçe |
Dersin Seviyesi | YUKSEK_LISANS |
Dersin Türü | Seçmeli |
Dersin Koordinatörü | Dr.Öğr.Üyesi AYŞEGÜL KARATAŞ |
Dersi Verenler | Dr.Öğr.Üyesi KAZIM MERT, |
Dersin Yardımcıları | Res.Assit. Ayşegül KARATAŞ |
Dersin Kategorisi | Diğer |
Dersin Amacı | Globally,the research subjects such as what is the importance of the phenomenon of marketing, basic principles related to the execution of international marketing activities , marketing mix, marketing management and international marketing are explained to the students in this field. |
Dersin İçeriği | The subjects of introduction to global marketing, international marketing environment, international market expansion strategies,management of marketing mix elements in the international market, international marketing research topics will be discussed in this course. |
# | Ders Öğrenme Çıktıları | Öğretim Yöntemleri | Ölçme Yöntemleri |
---|---|---|---|
1 | Attendees will have knowlegde about facts of marketing. | Lecture, Question-Answer, Discussion, | Testing, Homework, |
2 | Attendees will recognize the international marketing environment | Lecture, Question-Answer, Discussion, | Testing, Homework, |
3 | Attendees will have knowledge about strategies of opening to the international markets | Lecture, Question-Answer, Discussion, | Testing, Homework, |
4 | Attendees will have knowledge about the concepts of global products and international product strategies. | Lecture, Question-Answer, Discussion, | Testing, Homework, |
5 | Attendees will have knowledge about international pricing strategies. | Lecture, Question-Answer, Discussion, | Testing, Homework, |
6 | Attendees can discuss decisions of promotion mix elements at international level. | Lecture, Question-Answer, Discussion, | Testing, Homework, |
7 | Attendees will have knowledge about distribution channels and policies | Lecture, Question-Answer, Discussion, | Testing, Homework, |
8 | Attendees will have knowledge about applications of Harmonized System Codes | Lecture, Question-Answer, Discussion, | Testing, Homework, |
9 | Attendees will make international marketing research and interpret findings. | Lecture, Question-Answer, Discussion, | Testing, Homework, |
Hafta | Ders Konuları | Ön Hazırlık |
---|---|---|
1 | Introduction To Global Marketing. | |
2 | International Marketing Environment | |
3 | Economic And Political Environment | |
4 | Market Assessment Process | |
5 | Basic Subjects About Opening To The International Markets | |
6 | Strategies For Opening To The International Markets | |
7 | International Product Decisions | |
8 | Mid-term Examination | |
9 | International Pricing Decisions | |
10 | International Promotion Decisions | |
11 | International Distribution Channels | |
12 | Applications of Harmonized System Codes | |
13 | International Marketing Research | |
14 | International Marketing Research |
Kaynaklar | |
---|---|
Ders Notu | Albaum, Gerald, Duerr Edwin, (2011), International Marketing and Export Management, Prentice Hall. |
Ders Kaynakları | Keegan, Warren J.,(2013), Global Marketing Management (8th Edition) . |
Sıra | Program Çıktıları | Katkı Düzeyi | |||||
---|---|---|---|---|---|---|---|
1 | 2 | 3 | 4 | 5 | |||
1 | To have the basics of critical thinking | ||||||
2 | Producing high quality academic work as a result of critical thinking | ||||||
3 | Being aware of the problems and needs of society | ||||||
4 | Finding solutions to the problems of society in cooperation with stakeholders | ||||||
5 | To conduct academic studies on internal and external entrepreneurship | ||||||
6 | Contributing to the healthy formation of the entrepreneurship ecosystem | ||||||
7 | Aware of the problems and needs of the global community | ||||||
8 | To carry out academic studies for global problems and development | ||||||
9 | Ethical awareness | ||||||
10 | Ethical and social responsibility in problem solving |
Değerlendirme Sistemi | |
---|---|
Yarıyıl Çalışmaları | Katkı Oranı |
1. Ara Sınav | 40 |
1. Ödev | 30 |
1. Performans Görevi (Seminer) | 30 |
Toplam | 100 |
1. Yıl İçinin Başarıya | 50 |
1. Final | 50 |
Toplam | 100 |
AKTS - İş Yükü Etkinlik | Sayı | Süre (Saat) | Toplam İş Yükü (Saat) |
---|---|---|---|
Course Duration (Including the exam week: 16x Total course hours) | 16 | 3 | 48 |
Hours for off-the-classroom study (Pre-study, practice) | 16 | 5 | 80 |
Mid-terms | 1 | 5 | 5 |
Assignment | 1 | 5 | 5 |
Performance Task (Seminar) | 1 | 5 | 5 |
Final examination | 1 | 6 | 6 |
Toplam İş Yükü | 149 | ||
Toplam İş Yükü / 25 (Saat) | 5,96 | ||
Dersin AKTS Kredisi | 6 |