Ders Adı Kodu Yarıyıl T+U Saat Kredi AKTS
Internatıonal Marketıng Management UTC 525 0 3 + 0 3 6
Ön Koşul Dersleri
Önerilen Seçmeli Dersler
Dersin Dili Türkçe
Dersin Seviyesi YUKSEK_LISANS
Dersin Türü Seçmeli
Dersin Koordinatörü Dr.Öğr.Üyesi AYŞEGÜL KARATAŞ
Dersi Verenler Dr.Öğr.Üyesi KAZIM MERT,
Dersin Yardımcıları Res.Assit. Ayşegül KARATAŞ
Dersin Kategorisi Diğer
Dersin Amacı Globally,the research subjects such as what is the importance of the phenomenon of marketing, basic principles related to the execution of international marketing activities , marketing mix, marketing management and international marketing are explained to the students in this field.
Dersin İçeriği The subjects of introduction to global marketing, international marketing environment, international market expansion strategies,management of marketing mix elements in the international market, international marketing research topics will be discussed in this course.
# Ders Öğrenme Çıktıları Öğretim Yöntemleri Ölçme Yöntemleri
1 Attendees will have knowlegde about facts of marketing. Lecture, Question-Answer, Discussion, Testing, Homework,
2 Attendees will recognize the international marketing environment Lecture, Question-Answer, Discussion, Testing, Homework,
3 Attendees will have knowledge about strategies of opening to the international markets Lecture, Question-Answer, Discussion, Testing, Homework,
4 Attendees will have knowledge about the concepts of global products and international product strategies. Lecture, Question-Answer, Discussion, Testing, Homework,
5 Attendees will have knowledge about international pricing strategies. Lecture, Question-Answer, Discussion, Testing, Homework,
6 Attendees can discuss decisions of promotion mix elements at international level. Lecture, Question-Answer, Discussion, Testing, Homework,
7 Attendees will have knowledge about distribution channels and policies Lecture, Question-Answer, Discussion, Testing, Homework,
8 Attendees will have knowledge about applications of Harmonized System Codes Lecture, Question-Answer, Discussion, Testing, Homework,
9 Attendees will make international marketing research and interpret findings. Lecture, Question-Answer, Discussion, Testing, Homework,
Hafta Ders Konuları Ön Hazırlık
1 Introduction To Global Marketing.
2 International Marketing Environment
3 Economic And Political Environment
4 Market Assessment Process
5 Basic Subjects About Opening To The International Markets
6 Strategies For Opening To The International Markets
7 International Product Decisions
8 Mid-term Examination
9 International Pricing Decisions
10 International Promotion Decisions
11 International Distribution Channels
12 Applications of Harmonized System Codes
13 International Marketing Research
14 International Marketing Research
Kaynaklar
Ders Notu Albaum, Gerald, Duerr Edwin, (2011), International Marketing and Export Management, Prentice Hall.
Ders Kaynakları Keegan, Warren J.,(2013), Global Marketing Management (8th Edition) .
Sıra Program Çıktıları Katkı Düzeyi
1 2 3 4 5
1 To have the basics of critical thinking
2 Producing high quality academic work as a result of critical thinking
3 Being aware of the problems and needs of society
4 Finding solutions to the problems of society in cooperation with stakeholders
5 To conduct academic studies on internal and external entrepreneurship
6 Contributing to the healthy formation of the entrepreneurship ecosystem
7 Aware of the problems and needs of the global community
8 To carry out academic studies for global problems and development
9 Ethical awareness
10 Ethical and social responsibility in problem solving
Değerlendirme Sistemi
Yarıyıl Çalışmaları Katkı Oranı
1. Ara Sınav 40
1. Ödev 30
1. Performans Görevi (Seminer) 30
Toplam 100
1. Yıl İçinin Başarıya 50
1. Final 50
Toplam 100
AKTS - İş Yükü Etkinlik Sayı Süre (Saat) Toplam İş Yükü (Saat)
Course Duration (Including the exam week: 16x Total course hours) 16 3 48
Hours for off-the-classroom study (Pre-study, practice) 16 5 80
Mid-terms 1 5 5
Assignment 1 5 5
Performance Task (Seminar) 1 5 5
Final examination 1 6 6
Toplam İş Yükü 149
Toplam İş Yükü / 25 (Saat) 5,96
Dersin AKTS Kredisi 6