| Ders Adı | Kodu | Yarıyıl | T+U Saat | Kredi | AKTS |
|---|---|---|---|---|---|
| Marketıng In Health Care Servıces and Market Research | SAY 608 | 0 | 3 + 0 | 3 | 6 |
| Ön Koşul Dersleri | |
| Önerilen Seçmeli Dersler | |
| Dersin Dili | Türkçe |
| Dersin Seviyesi | Doktora |
| Dersin Türü | Seçmeli |
| Dersin Koordinatörü | Prof.Dr. NİLGÜN SARIKAYA |
| Dersi Verenler | |
| Dersin Yardımcıları | Res.Asst. Mustafa AMARAT |
| Dersin Kategorisi | Alanına Uygun Öğretim |
| Dersin Amacı | It is aimed to teach marketing management in health institutions and marketing techniques necessary for the development of marketing strategies that will provide competitive advantage to the managers of health institutions. |
| Dersin İçeriği | Strategic marketing management in health care, marketing strategy and marketing mix elements |
| # | Ders Öğrenme Çıktıları | Öğretim Yöntemleri | Ölçme Yöntemleri |
|---|---|---|---|
| 1 | Learns strategy making and evaluation for health care organizations | Lecture, Discussion, | Testing, Homework, |
| 2 | Learns monitoring competitive environment | Lecture, Discussion, | Testing, Homework, |
| 3 | Using marketing mix elements to gain competitive advantage | Lecture, Discussion, | Testing, Homework, |
| Hafta | Ders Konuları | Ön Hazırlık |
|---|---|---|
| 1 | Service and Healthcare Marketing and Service Improvement | |
| 2 | Service Innovation and Service Design | |
| 3 | The Role of Employees in Service Delivery | |
| 4 | Consumer Behavior in Healthcare Business | |
| 5 | Assessment of Health Service Quality | |
| 6 | Midterm | |
| 7 | Defining Healthcare Standards from the Perspective of the Customer | |
| 8 | Customer relations management | |
| 9 | Physical Spaces in Health Service Delivery | |
| 10 | Consumer Research in Healthcare | |
| 11 | Understanding New Service Delivery Methods | |
| 12 | Service Businesses Capacity Planning and Demand Management | |
| 13 | Integrated Marketing Communication Management | |
| 14 | Final |
| Kaynaklar | |
|---|---|
| Ders Notu | |
| Ders Kaynakları | Valerie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. Services Marketing. 5th Edition, 2009. Philip Kotler, Joel Shalowitz, Robert J. Stevens (2008). Strategic Marketing for Health Care Organizations. Jossey Bass, USA. Philip Cooper (1994). Health Care Marketing. An Aspen Publication, USA. Eric N. Berkowitz (2006). Essentials of Health Care Marketing. Jones and Barlett Publishers, Boston. |
| Sıra | Program Çıktıları | Katkı Düzeyi | |||||
|---|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | To gain the ability to think between disciplines | X | |||||
| 2 | Evaluate and compare value-based health care and reimbursement methods and develop recommendations on best practices | X | |||||
| 3 | To identify and interpret health problems in the world. | X | |||||
| 4 | To be able to develop solutions for global health problems | X | |||||
| 5 | Having a good command of health legislation | X | |||||
| 6 | To follow the developing information and health technologies | X | |||||
| 7 | Following the literature | X | |||||
| 8 | To make researches necessary for continuous improvement. | X | |||||
| 9 | To conduct multidisciplinary studies | X | |||||
| 10 | To develop and carry out joint projects at national and international level | X | |||||
| 11 | X | ||||||
| 12 | X | ||||||
| 13 | X | ||||||
| 14 | X | ||||||
| Değerlendirme Sistemi | |
|---|---|
| Yarıyıl Çalışmaları | Katkı Oranı |
| 1. Ara Sınav | 40 |
| 1. Proje / Tasarım | 15 |
| 1. Performans Görevi (Seminer) | 20 |
| 1. Performans Görevi (Arazi Çalışması) | 25 |
| Toplam | 100 |
| 1. Yıl İçinin Başarıya | 60 |
| 1. Final | 40 |
| Toplam | 100 |
| AKTS - İş Yükü Etkinlik | Sayı | Süre (Saat) | Toplam İş Yükü (Saat) |
|---|---|---|---|
| Course Duration (Including the exam week: 16x Total course hours) | 16 | 3 | 48 |
| Assignment | 1 | 20 | 20 |
| Performance Task (Seminar) | 1 | 15 | 15 |
| Final examination | 1 | 25 | 25 |
| Hours for off-the-classroom study (Pre-study, practice) | 18 | 3 | 54 |
| Toplam İş Yükü | 162 | ||
| Toplam İş Yükü / 25 (Saat) | 6,48 | ||
| Dersin AKTS Kredisi | 6 | ||