| Ders Adı | Kodu | Yarıyıl | T+U Saat | Kredi | AKTS |
|---|---|---|---|---|---|
| Communıcatıon In Health Management | TSY 512 | 0 | 3 + 0 | 3 | 7 |
| Ön Koşul Dersleri | |
| Önerilen Seçmeli Dersler | |
| Dersin Dili | Türkçe |
| Dersin Seviyesi | YUKSEK_LISANS |
| Dersin Türü | Seçmeli |
| Dersin Koordinatörü | Prof.Dr. CEMAL SEZER |
| Dersi Verenler | |
| Dersin Yardımcıları | Res. Asst. Ayhan DURMUŞ |
| Dersin Kategorisi | Alanına Uygun Öğretim |
| Dersin Amacı | Health communication occurs in a variety of contexts (for example, school, home, and work); through a variety of channels (for example, interpersonal, small group, organizational, community, and mass media) with a variety of messages and for a variety of reasons. This course allows students to examine and research the need for more effective communication in the delivery of health care. |
| Dersin İçeriği | This course is designed to provide an overview of and introduction to the nature and processes of communication in health services. Emphasis will be placed on examination of organizational communication at the theoretical level, but the course will also look at the application of these theoretical approaches to better understand important organizational processes and to facilitate ones success in organizational life. |
| # | Ders Öğrenme Çıktıları | Öğretim Yöntemleri | Ölçme Yöntemleri |
|---|---|---|---|
| 1 | Apply communication and health theories to help explain the delivery of health care. | Lecture, Question-Answer, Discussion, | Testing, Homework, Project / Design, |
| 2 | Research, analyze, and write about health communication issues. Identify variables (i.e., culture, technology) that affect communicating in health care contexts. Evaluate communication behaviors in health care relationships, health care groups, and healt | Lecture, Question-Answer, Discussion, | Testing, Homework, Project / Design, |
| 3 | Analyze, interpret, and evaluate messages in health communication campaigns. | Lecture, Question-Answer, Discussion, | Testing, Homework, Project / Design, |
| 4 | Demonstrate competent oral, written, and analytical communication skills necessary for effective performance. | Lecture, Question-Answer, Discussion, | Testing, Homework, Project / Design, |
| Hafta | Ders Konuları | Ön Hazırlık |
|---|---|---|
| 1 | Communication and communication models. | |
| 2 | Verbal and nonverbal communication, mass communication, corporate communications, target audience, target health ınstitutions | |
| 3 | Health communication theory and methods | |
| 4 | Health communication theory and methods | |
| 5 | Health communication strategy development | |
| 6 | Use of traditional communication tools in health communication | |
| 7 | Use of social media tools in health communication | |
| 8 | Use of social media tools in health communication | |
| 9 | Public relations in health communication | |
| 10 | CRM in health communication | |
| 11 | Marketing and sales in health communication | |
| 12 | Health communications campaign process (case study) | |
| 13 | Health communications campaign process (case study) | |
| 14 | Health and ethics |
| Kaynaklar | |
|---|---|
| Ders Notu | |
| Ders Kaynakları | Işık, Metin, Hastanelerde Halkla İlişkiler, Eğitim Akademi Yayınları, 2011. |
| Sıra | Program Çıktıları | Katkı Düzeyi | |||||
|---|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Understanding budgeting, financial reporting and control concepts, theories, laws, tools and practices | X | |||||
| 2 | Developing national and international health strategies and following changes | X | |||||
| 3 | To gain the ability to use statistical information to solve economic problems. | X | |||||
| 4 | Performing complex team tasks | X | |||||
| 5 | Ability to use quantitative and qualitative research methods | X | |||||
| 6 | Using quantitative and qualitative research methods in solving problems | X | |||||
| 7 | Evaluation: Understanding the basic ideas of stakeholders and making successful suggestions for improvement strategies | X | |||||
| 8 | Data Analysis and Presentation: To be able to interpret existing data and to use the information obtained in organizational development and change in order to manage organizations successfully. | X | |||||
| 9 | Contributing to the production of values that support the competitive power and sustainability of health institutions | X | |||||
| 10 | Collaborating with patients and healthcare professionals to develop strategies that will positively affect patient treatment and care | X | |||||
| Değerlendirme Sistemi | |
|---|---|
| Yarıyıl Çalışmaları | Katkı Oranı |
| 1. Ödev | 60 |
| 1. Performans Görevi (Seminer) | 40 |
| Toplam | 100 |
| 1. Yıl İçinin Başarıya | 50 |
| 1. Final | 50 |
| Toplam | 100 |
| AKTS - İş Yükü Etkinlik | Sayı | Süre (Saat) | Toplam İş Yükü (Saat) |
|---|---|---|---|
| Course Duration (Including the exam week: 16x Total course hours) | 16 | 3 | 48 |
| Hours for off-the-classroom study (Pre-study, practice) | 16 | 6 | 96 |
| Final examination | 1 | 2 | 2 |
| Assignment | 1 | 20 | 20 |
| Performance Task (Seminar) | 1 | 15 | 15 |
| Toplam İş Yükü | 181 | ||
| Toplam İş Yükü / 25 (Saat) | 7,24 | ||
| Dersin AKTS Kredisi | 7 | ||